Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.
And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.
Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.
So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.
You can see her on Gap's websites here and here too.
In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.
Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.
The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.
The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.
Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."
Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.
Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.
With building wraps, magazine ads and placement on boarding passes, the state of Arizona will launch a $3 million tourism campaign in hopes of boosting the state's $45 million tourism business. The campaign will center on landscape imagery shot by local photographer Mark Laverman.
Of the campaign, Deputy Director of the Arizona Office of Tourism mark Stanton said, "This campaign is really focused on bringing the attention to what the state has to offer versus politics or some of the other aspects that may have taken headlines in the past."
Toronto-based Red Urban has come up with a simple but ingenious method for highlighting the importance of having your eyes checked. In four short videos, we witness the familiar situation in which the eye doctor asks, "Which is better? This one? Or this one?" All while he switches back and forth between two differing lenses which offer two very different scenarios.
Each clearly illustrates the importance of having proper vision. Because if you don't, some grave errors could be made. See all four commercial below.
Hmm. Maybe Morgan Freeman just forgot he voiced that political spot. After all, he voices practically every commercial out there lately including this one from TBWA\Chiat\Day for Visa called Never Missed A Super Bowl.
The spot highlights the Never Missed a Super Bowl Club, a group of people who haven't missed a Super Bowl in 44 years. The spot offers the chance for anyone to join the club by giving everyone who simply uses their Visa card a chance to go to every Super Bowl game for the rest of their life.
A slimmed down Kelly Osbourne, daughter of rocker Ozzy Osbourne, appears nearly nude in a new Goldfinger-inspired ad campaign for Sky+HD. Osbourne, 26, was painted a gold metallic color just as Shirley Eaton was for the 1964 James Bond film Goldfinger.
Of her appearance in the campaign, Osbourne, who lost weight during her stint on Dancing With the Stars, said, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too."
With Halloween right around the corner, New York City is preparing for the usual deluge of idiots who can't figure out how to have fun without becoming assholes. Aimed at eliminating drunk driving among the males 21-39, the You the Man campaign includes online and radio with the copy, "You, who explained that the cop wasn't wearing a costume..." and "You, who convinced me that my costume didn't mean I was Superman..."
It's pretty basic but, hey, so is making sure you have a designated driver on hand before you head out on the town for some costume-fueled foolery.