Bruce Willis to Front Russian Bank's Ad Campaign

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Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research



Target's Two Day Sale Will Make You Insane

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If ever there was a perfect example of our obsession with materialism, it would be this Target campaign with comedian Maria Bamford touting the retailer's upcoming two day sale, apparently, if the campaign is to be believed, one of the year's most frenzied shopping events.

With eight commercials, Bamford shows us just how insane we can get when it comes to Christmas shopping. And it isn't a pretty site. We think we'll stay home with The Adrants Interns. They're much less stressful to be around.

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by Steve Hall    Nov-22-10    
Topic: Campaigns



Beyonce Bares Bootyliciousness For Christmas Campaign

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Just in time to take the heat off her...um...Heat, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.

The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.

by Steve Hall    Nov-22-10    
Topic: Brands, Campaigns, Celebrity



Nothing Comes Between Me And My La-Z-Boy

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She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.

Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.

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by Steve Hall    Nov-18-10    
Topic: Brands, Campaigns, Celebrity



SafeAuto Flashmobs, Madonna Replaced, Energy BBDO Awarded

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- Yawn. Yet another flashmob. Lots of hotties though. Oh wait, the hotties are like 12 years old. And that jingle at the end? JFC! That was terrible!

- After two years, Dolce & Gabbana has replaced Madonna with four supermodels for their upcoming ad campaigns.

- Today's Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces.

- Matt and Kim love TuneUp.

by Steve Hall    Nov-16-10    
Topic: Brands, Campaigns, Celebrity



Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy



Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook

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So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy



Bees Buzz For Vodafone Freebees

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If you've ever stood in front of an open window and wondered why the bee continuously flying into the part of the window that's closed doesn't just flying through the part that's open, you'll know exactly what was going on inside the minds of the creatives who crafted this new work for Vodafone.

The commercial, part of a TV, radio, print, poster, and online campaign, promotes the brand's Freebees Big Top 40, a program that offers free text and web access.

The brand's creative has certainly progressed since it gave a girl a facial back in 2004.

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by Steve Hall    Nov-12-10    
Topic: Campaigns



Samsung Imitates Career Builder to Tout iPad Wannabe

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Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.

And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.

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by Steve Hall    Nov-12-10    
Topic: Campaigns







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