Why? Why? Why? Why Are You Eating Subway?

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Once again hyping their low fat menu items, Subway, with help from Proof Advertising, has launched Walk and Talk, a series of TV and radio commercials that try to find out why people frequent Subway.

In the commercials, a man with way too much time on his hands and a level of nosiness that would otherwise land him on the floor after being decked by all the people he bothers is amazed when he he sees a co-worker carrying a Subway bag and begins to pummel the guy with questions as to why he's eating healthy.

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by Steve Hall    Jan-18-11    
Topic: Campaigns



Scarlett Johansson Gets Bubbly For Moet & Chandon

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Recently selected by fashion brand Mango to front its Winter 2011 campaign, Scarlett Johansson is fronting a new campaign for Moet & Chandon champagne. With the brand since 2009, Johansson is hyping the brand just in time for Valentine's Day.

Shot by British photographer Tim Walker at the Moet & Chandon Estate in France, Johansson's image will appear in print, outdoor and online.

Of the brand and Johansson, Moet & Chandon President and CEO Daniel Lalonde said, "Moet & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamor that are inherent to both Moet and Scarlett."

by Steve Hall    Jan-18-11    
Topic: Campaigns, Celebrity



Gossip Girl Jessica Szohr Gets Naked For Sobe Lifewater

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We admit it. We've watched Gossip Girl in the past. And why not? Who doesn't love a weekly dose of eye candy? Blake Lively. Leighton Meester. Taylor Momsen. That's some serious hotness on one TV show. And that's just the women.

Wait, what? We forgot someone, you say? Jessica Szohr? Ah, yes, the Vanessa Abrams character, blast from Dan Humphrey's past...and present. We never really placed her in the trio of hotness mentioned about but let's not be picky. The women is pretty. And she recently got naked for SoBe Lifewater. So she can't be all bad, right?

Yes, Following last year's casting of Ashley Greene, SoBe Lifewater tapped Szohr to don the Lifewater skinsuit and appear in a Cosat Rican photo shoot, part of a new campaign to promote the brand's Lifewater with electrolytes.

Szohr's photo's will be published as a spread in the upcoming Sport Illustrated Swimsuit Edition out February 15.

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by Steve Hall    Jan- 6-11    
Topic: Campaigns, Celebrity



I'm Drinkin' Dunkin' and Im' Lovin' It

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This week, Dunkin' Donuts launched a new ad campaign which features regular people answering the question, "What are you drinking?" They, of course, parrot back the brand's new tagline, "I'm drinkin' Dunkin'."

In November 2010, 1,000 people showed up for the casting call. Boston-based Hill Holiday created the campaign which Hill Holiday Group Creative Director Chris D'Amicco says, "celebrates Dunkin' Donuts consumers and their love affair with Dunkin' coffee."

The campaign will roll out on television, radio, out of home, POP and online.

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by Steve Hall    Jan- 5-11    
Topic: Brands, Campaigns



Kimberley Walsh Fronts Campaign for Puma's Booty Shaping Footwear

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It's not anything like this Puma campaign but it's still hot. English pop singer-songwriter, model, actress and dancer Kimberley Walsh is fronting a new campaign for Puma's Bodytrain line of footwear.

Much like Reebok's Reetone, the shoes are somehow suposed to miraculously give a girl the perfect ass...just by wearing them. As idiotic as that sounds, we must remember we live in a world where people are willing to buy products that scream Apply Directly to the Forehead! And pills that will make one's penis huge.

The campaign features Walsh stylized with a 50's look complete with full body coverage jumper/bathing suit. No cleavage here, people. Move right along. Or go here if you want to see more Kimberley fully dressed.

by Steve Hall    Jan- 5-11    
Topic: Campaigns, Celebrity



Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Pantyhose Revisited, AOL Recruits, Outdoor Excites

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- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.

- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.

- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.

- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.

by Steve Hall    Jan- 3-11    
Topic: Campaigns, Outdoor



Newsflash! White Club to Revolutionize Game of Golf!

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If you're a golfer, your world is about to change dramatically. TaylorMade has introduced a "product innovation that will revolutionize the game of golf." Yes. It's true. The game of golf is about to go where no one has gone before. White. Yes white.

No, it's not a racial thing. Though this particular sport is full of all kinds of snobby crap in that particular category, we're just talking about the color of a golf club. Traditionally black, TaylorMade is introducing a line of drivers that are white.

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by Steve Hall    Jan- 3-11    
Topic: Campaigns



Acura Shuns Over-Spending. Urges Over-Saving

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A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.

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by Steve Hall    Dec-16-10    
Topic: Campaigns



AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!

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Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials










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