Bryce Dallas Howard to Front Kate Spade Campaign

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The impossibly cute Bryce Dallas Howard has been signed by Kate Spade to front the brand's spring and fall 2011 ad campaigns. Of the brand's choosing Howard, Kate Spade President and Chief Creative Officer Deborah Lloyd said, "Bryce is playful, gorgeous and multi-talented. She embraces and embodies the spirit of our brand. The moment she puts our clothes on they come to life in a new, spirited way."

Shot by fashion photographer Norman Jean Roy, Howard is the first celebrity the brand has tapped to appear in its advertising.

by Steve Hall    Jan- 4-11    
Topic: Brands, Campaigns, Celebrity



Pantyhose Revisited, AOL Recruits, Outdoor Excites

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- Everyone's one kind of obsession or another. This guy loves German and Swedish pantyhose ads from decades pasts.

- AOL is begging people to come work for them with a billboard on highway 101 in Silicon Valley.

- This outdoor installation totally captures a child's wide eyed fascination with Hot Wheels.

- To tout the debut of its first fragrance, Jimmy Choo has launched an ad campaign fronted by the brand's own Co-Founder, Tamara Mellon.

by Steve Hall    Jan- 3-11    
Topic: Campaigns, Outdoor



Newsflash! White Club to Revolutionize Game of Golf!

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If you're a golfer, your world is about to change dramatically. TaylorMade has introduced a "product innovation that will revolutionize the game of golf." Yes. It's true. The game of golf is about to go where no one has gone before. White. Yes white.

No, it's not a racial thing. Though this particular sport is full of all kinds of snobby crap in that particular category, we're just talking about the color of a golf club. Traditionally black, TaylorMade is introducing a line of drivers that are white.

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by Steve Hall    Jan- 3-11    
Topic: Campaigns



Acura Shuns Over-Spending. Urges Over-Saving

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A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.

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by Steve Hall    Dec-16-10    
Topic: Campaigns



AT&T Has the Fastest Mobile Broadband. Um....Hahahahahaha!

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Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.

But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.

To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.

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by Steve Hall    Dec- 9-10    
Topic: Brands, Campaigns, Commercials



Freelancers: Get Paid On Time With the Crying Invoice

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Well here's a problem we can all identify with: getting paid on time. These days, it seems the only reliable method of income is a directly deposited paycheck. But for those of us who rely on invoicing to get paid, well, reliable just isn't a word that comes to mind.

What does come to mind is your invoice buried in a pile two feet high on the desk of some accounting person who could care less who gets paid when as long as it fits withing their predetermined process of moving that stack from one side of their desk to the other.

And God Forbid if if the invoice doesn't match the estimate. Then you're in a kind of Hell that's far worse than your invoice getting lost in a stack of papers.

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by Steve Hall    Nov-30-10    
Topic: Campaigns, Tools



Bar's Thanksgiving Ad Campaign Offends American Indians

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Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.

Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.

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by Steve Hall    Nov-29-10    
Topic: Campaigns, Policy



Don Draper's Ex-Wife Gets Even, Hooks Up With Versace

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If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.

Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity



Bruce Willis to Front Russian Bank's Ad Campaign

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Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research










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