Freelancers: Get Paid On Time With the Crying Invoice

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Well here's a problem we can all identify with: getting paid on time. These days, it seems the only reliable method of income is a directly deposited paycheck. But for those of us who rely on invoicing to get paid, well, reliable just isn't a word that comes to mind.

What does come to mind is your invoice buried in a pile two feet high on the desk of some accounting person who could care less who gets paid when as long as it fits withing their predetermined process of moving that stack from one side of their desk to the other.

And God Forbid if if the invoice doesn't match the estimate. Then you're in a kind of Hell that's far worse than your invoice getting lost in a stack of papers.

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by Steve Hall    Nov-30-10    
Topic: Campaigns, Tools



Bar's Thanksgiving Ad Campaign Offends American Indians

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Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.

Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.

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by Steve Hall    Nov-29-10    
Topic: Campaigns, Policy



Don Draper's Ex-Wife Gets Even, Hooks Up With Versace

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If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.

Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity



Bruce Willis to Front Russian Bank's Ad Campaign

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Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.

Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.

by Steve Hall    Nov-24-10    
Topic: Campaigns, Celebrity, Online, Outdoor, Point of Purchase



Google Instant Destroys Brands, Holiday eCommerce to Hit $38.5M

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- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.

- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.

- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.

- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.

- Seven things you didn't know display ads could do.

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by Steve Hall    Nov-24-10    
Topic: Brands, Campaigns, Celebrity, Racy, Research



Target's Two Day Sale Will Make You Insane

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If ever there was a perfect example of our obsession with materialism, it would be this Target campaign with comedian Maria Bamford touting the retailer's upcoming two day sale, apparently, if the campaign is to be believed, one of the year's most frenzied shopping events.

With eight commercials, Bamford shows us just how insane we can get when it comes to Christmas shopping. And it isn't a pretty site. We think we'll stay home with The Adrants Interns. They're much less stressful to be around.

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by Steve Hall    Nov-22-10    
Topic: Campaigns



Beyonce Bares Bootyliciousness For Christmas Campaign

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Just in time to take the heat off her...um...Heat, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.

The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.

by Steve Hall    Nov-22-10    
Topic: Brands, Campaigns, Celebrity



Nothing Comes Between Me And My La-Z-Boy

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She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.

Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.

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by Steve Hall    Nov-18-10    
Topic: Brands, Campaigns, Celebrity



SafeAuto Flashmobs, Madonna Replaced, Energy BBDO Awarded

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- Yawn. Yet another flashmob. Lots of hotties though. Oh wait, the hotties are like 12 years old. And that jingle at the end? JFC! That was terrible!

- After two years, Dolce & Gabbana has replaced Madonna with four supermodels for their upcoming ad campaigns.

- Today's Chicago Tribune named Energy BBDO one of Chicago's Top Workplaces.

- Matt and Kim love TuneUp.

by Steve Hall    Nov-16-10    
Topic: Brands, Campaigns, Celebrity



Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy










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