A new seven-spot campaign created by RP& (yea, that's the name of the agency) and Chelsea Pictures highlights the lengths people will go to achieve certain necessary goals in their life. They it trashes that lofty excess and urges people to over save instead of overspend. It's really as simple as that. And an interesting approach to take since we all know a few kooks out there who ocer-obess about the most idiotic things.
Given AT&T's service woes (perceived or otherwise), this new campaign from BBDO will make you laugh...in more ways than one. In an attempt to reinforce the notion (perceived or otherwise) AT&T has the fastest mobile broadband network, humor and awkwardness are used to demonstrate the benefits of receiving mobile broadband information fast and first. Otherwise, you're left out of the joke. Or you look like an idiot.
But, really. Who will be laughing at who...and about what in these commercials? AT&T isn't exactly the poster child for fast and reliable mobile phone service. In fact, it was just rated the worst cell phone provider by Consumer reports.
To be fair, an honest comparison between AT&T and Verizon can't really be done until the iPhone is on Verizon as AT&T claims it's the bandwidth hungry iPhone that drags its service down. It might drag Verizon down too but we won't know that until Verizon gets the iPhone sometime next year.
Well here's a problem we can all identify with: getting paid on time. These days, it seems the only reliable method of income is a directly deposited paycheck. But for those of us who rely on invoicing to get paid, well, reliable just isn't a word that comes to mind.
What does come to mind is your invoice buried in a pile two feet high on the desk of some accounting person who could care less who gets paid when as long as it fits withing their predetermined process of moving that stack from one side of their desk to the other.
And God Forbid if if the invoice doesn't match the estimate. Then you're in a kind of Hell that's far worse than your invoice getting lost in a stack of papers.
Station 280 Sports Bar in St. Paul is catching some heat for a Thanksgiving ad campaign they ran which carried the headline "Drink like an Indian. Party like a Pilgrim." The posters show a cowboy and an American Indian sitting together drunk on the floor along with the image of a curvaceous, leggy woman in Pocahontas-like garb. The ad promoted the bar's Wednesday through Saturday drink specials.
Following a few hundred complaints made to Jessica Nordin, the bar's marketing manager, the posters were taken down. The image was also removed from the bar's Facebook page. Nordin, who too the marketing position after the posters had been approved and produced siad the bar was simply trying to be edgy.
If you've been wronged by Don Draper, what better way to get back at the man than to front a major fashion designer's ad campaign. Aside from the fact that scenario mixes fiction with fact, January Jones, otherwise know as Don Draper's ex wife on AMC's Mad Men has signed a deal with Versace to appear in the designer's Spring 2011 campaign.
Following Halle Berry, Madonna, Milla Jovovich and several other Hollywood celebrities, Jones is said to have been shot by fashion photographer Mario Testino for the campaign. The deal is rumored to have come together after a meeting between Jones and Donatella Versace following a magazine shoot for Elle.
Bruce Willis has signed a year-long deal with Trust Bank and will front the financial institution's ad campaign for the next year. Messaging will include the headline, "Trust is just like me, but a bank." How did Willis get the gig? Well, the previous frontman for the bank, weight-lifter Vladimir Turchinsky, unexpectedly died at the young age of 46. ANd the bank called WIllis.
Billboards carrying Willis' image will be placed in 170 cities across the country. Promotional and online efforts will be part of the campaign as well.
- How Google Instant can destroy your brand's reputation. And the steps you can take to avoid this from happening.
- Royal Caribbean has teamed up with Starbucks and DreamWorks with a brand partnership for its newest ship, Allure of the Seas.
- Sarah Jessica Parker has hooked up with Barnes 7 Noble to hype the retailer's NookColor eReader in a series of commercials which broke this week.
- eMarketer reports holiday ecommerce will hit $38.5 billion this year, up 14.3 percent from 2009.
- Seven things you didn't know display ads could do.
If ever there was a perfect example of our obsession with materialism, it would be this Target campaign with comedian Maria Bamford touting the retailer's upcoming two day sale, apparently, if the campaign is to be believed, one of the year's most frenzied shopping events.
With eight commercials, Bamford shows us just how insane we can get when it comes to Christmas shopping. And it isn't a pretty site. We think we'll stay home with The Adrants Interns. They're much less stressful to be around.
Just in time to take the heat off her...um...Heat, Beyonce is coming out with a new campaign shot by British photographer Matt Jones for fashion retailer C&A, a brand with which Beyonce has worked with before.
The campaign, which breaks November 23, will include a commercial directed by Adria Petty in which music from her I am...Sasha Fierce album will be featured.
She is posing in jeans but it's a far cry from her appearance in the famed Calvin Klein ads from the early eighties in which she boldly (and some would say seductively) announces nothing comes between her and her Calvins. While we can't say whether or not, thirty years later, Shields is wearing Calvin Kleins in a new La-Z-Boy campaign, we can say she still looks stunning.
Breaking over the next few weeks, along with print in women's magazines, five :30's will air on TBS, Bravo, Lifetime, CNN, ESPN, HGTV and others.