Law School Shocked Over Racy Diesel Ad Shoot

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When they gave Diesel permission to use their library last March for a ten hour ad campaign shoot, did the Brooklyn Law School really think the outcome wouldn't be racy? Apparently not because the school now regrets allowing the brand to use their facilities.

In an email to students and staff, the school's Dean wrote, 'We are as shocked and mortified as you must be by these photographs. When the school gave its permission to do the shoot, the school was assured that the photos would be in good taste. They are not.'

A spokesperson told Above the Law, "Television and movie producers frequently ask for permission to use our beautiful facilities as a backdrop and we try to oblige when we can. When we gave Diesel jeans permission to do a photo shoot, we understood that jeans, and not what is worn under them, would be the subject of the shoot. We would not want to create the impression that the featured attire was approved by us."

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by Steve Hall    Nov-15-10    
Topic: Brands, Campaigns, Racy



Top Ten Stories Cover Boobs, Guns, Verizon, Ass, Facebook

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So last week's most read stories here on Adrants offered up women with huge boobs in tiny bikinis holding guns, lingerie as a form of discipline, Verizon trying to get hip with Apple, yet another Old Spice spoof, Miranda Kerr tantalizing us with a seductive invitation into her bedroom, a time traveling phone, Japanese tourism boosted with branded bra and miniskirt and Facebook's apparent ineffectiveness business website traffic generation.

1. Girls With Boobs...Uh...Guns Pose For Charity
2. Lingerie Brand Teaches Men A Lesson
3. Verizon Teams With iPad to Hype Upcoming Apple Relationship
4. The Sun Spoofs Old Spice to Pimp Page 3 Girls
5. Miranda Kerr Wants You to Get Into Bed With Her
6. Lingerie Shot, Asses Tightened, Underwood Glamed
7. Charlie Chaplin Time Traveler Device Perfect For Branded Apps
8. Triumph Bra and Miniskirt Welcome Visitors to Japan
9. Without Proper Eyesight, Grave Errors Will be Made
10. Study Trashes Effectiveness of Facebook, Twitter

by Steve Hall    Nov-14-10    
Topic: Campaigns, Celebrity, Commercials, Opinion, Racy



Bees Buzz For Vodafone Freebees

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If you've ever stood in front of an open window and wondered why the bee continuously flying into the part of the window that's closed doesn't just flying through the part that's open, you'll know exactly what was going on inside the minds of the creatives who crafted this new work for Vodafone.

The commercial, part of a TV, radio, print, poster, and online campaign, promotes the brand's Freebees Big Top 40, a program that offers free text and web access.

The brand's creative has certainly progressed since it gave a girl a facial back in 2004.

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by Steve Hall    Nov-12-10    
Topic: Campaigns



Samsung Imitates Career Builder to Tout iPad Wannabe

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Why is it that innovation is always imitated? Oh right. Because most people aren't smart enough to innovate but they're plenty capable of copying a great idea and capitalizing on it. Seems that's what's going on over at Samsung which is out with a mini-iPad called Galaxy.

And how does an imitator promote their copied creation? By copying another marketer's campaign. Which is exactly what Samgsung does here in this commercial which is just a long form version of the Career Builder spots which ran a while back.

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by Steve Hall    Nov-12-10    
Topic: Campaigns



Gap Grabs iCrossing Exec For Holiday Promotion

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Do you like when you see your friends in commercials? We do which is why we're going to share a new commercial from Gap with you which features iCrossing Director of Strategy Alisa Leonard. She's smart. She's beautiful. She's a geek. She's perfect for Gap's new charitable cause campaign which promises $1 to Leonard's (and others in the campaign as well) charity of choice for every Like her ad receives on Facebook.

So head over to Alisa's video on the Gap Facebook page (or any and all you choose to view) and click Like. It's for a good cause, you know. In Alisa's case, it's for Goods For Goods.

You can see her on Gap's websites here and here too.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Cause



Jessica Biel Tips hat to Dorian Leigh in New Revlon Campaign

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In a new Revlon campaign shot by Mario Testino, Jessica Biel mimics the brand's original 1952 Fire & Ice campaign which featured Dorian Leigh. The new campaign reintroduces the Fire & Ice line.

Since anyone can remember, Revlon has focused on Hollywood celebrities for its ad campaigns. Most recently, the brand has worked with Halle Berry, Jessica Alba, Elle McPherson, Susan Sarandon, Julianne Moore, Eva Mendes, Jaime King and Jennifer Connelly.

by Steve Hall    Nov-12-10    
Topic: Brands, Campaigns, Celebrity



Nutcracker Makes Appearance at Mr. Peanut's Party

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The newly voiced (by Robery Downey Jr.) Mr. Peanut, silent for the first 94 years of his life, is host to a holiday party at his house. Everyone's in attendance including an unexpected guest, the Nutcracker, who, sadly, misbehaves but gets a just punishment from Mr. Peanut.

The ad, which debuted yesterday, is part of a $35 million "character revitalization" campaign which is giving Mr. Peanut somewhat of a makeover looking more like a nut and being dressed in a flannel suit. The trademark top hat, cane and eyepiece will remain.

Omnicon TBWA New York spin off Being created the campaign which includes POP, online and print. The campaign's new tagline is "Naturally Remarkable."

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by Steve Hall    Nov-10-10    
Topic: Brands, Campaigns



Miranda Kerr Wants You to Get Into Bed With Her

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Did you know watching women dress themselves and frolic on a bed sells lingerie? Victoria's Secret sure does and gives us a full on display of Miranda Kerr doing just that. In tantalizing slow motion. As if she were granting you a private modeling session. And wanted you to stare longingly into her eyes. And admire her perfect form. And her dressing techniques. And her come hither look. And as if she wanted you to hop right on that bed and frolic with her.

Of course this is just a television commercial so the only frolicking you can do with Miranda is on your own time. In private. Without disturbing anyone. And...without Miranda. But you can certainly use all the active imagination you can muster. Ready? 1-2-3-go.

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by Steve Hall    Nov- 9-10    
Topic: Brands, Campaigns, Racy



Arizona Spends $3 Million to Tout Beauty Over Politics

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With building wraps, magazine ads and placement on boarding passes, the state of Arizona will launch a $3 million tourism campaign in hopes of boosting the state's $45 million tourism business. The campaign will center on landscape imagery shot by local photographer Mark Laverman.

Of the campaign, Deputy Director of the Arizona Office of Tourism mark Stanton said, "This campaign is really focused on bringing the attention to what the state has to offer versus politics or some of the other aspects that may have taken headlines in the past."

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by Steve Hall    Nov- 9-10    
Topic: Campaigns



Without Proper Eyesight, Grave Errors Will be Made

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Toronto-based Red Urban has come up with a simple but ingenious method for highlighting the importance of having your eyes checked. In four short videos, we witness the familiar situation in which the eye doctor asks, "Which is better? This one? Or this one?" All while he switches back and forth between two differing lenses which offer two very different scenarios.

Each clearly illustrates the importance of having proper vision. Because if you don't, some grave errors could be made. See all four commercial below.

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by Steve Hall    Nov- 9-10    
Topic: Campaigns










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