There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
In a recent study, the Edge Anti-Irritation Index, Atlanta was found to be the most irritated city. Following Atlanta were Houston (No. 2), Washington DC (No. 3) and Baltimore (No. 4) ranked Findings were based on 11 different irritating factors, including humidity levels; weather conditions; incidence of traffic delays and congestion; average commute times; frequency of flight delays and cancelations; rates of sleeplessness; underemployment; pollens and allergens; pests; and comedy clubs per capita.
The study is part of a new campaign from the brand which hopes to help stamp out iritation. Part of the campaign provides real time irritation relief to people voicing their frustrations on Twitter. Irritation Solutions Team staffers, using the Edge Twitter handle @EdgeShaveZone, monitor for annoyed tweeters and then offer a helping hand in the form of prizes, gift cards or other items that might lend a little relief. To join the conversations, people can use and search #soirritating.
Well we suppose if you're in jail and you've got a clothing line to promote, you can always enlist the help of a family member. Which is just what Lindsay did when she asked her 16-year-old sister, Ali, to model for her 6126 clothing line.
For the campaign, Ali models two short dresses, one of which is being billed as "cleavage-baring." We assume there's cleavage there but we just don't see it. Anyway, sister to the aid of another. How sweet.
UPDATE: OK. Here'sthe hotness we were looking for.
Much like McDonald's used to do, Pizza Hut, for its new Your Favorites Your Pizza Hut campaign is bringing out its fresh-faced talent to front the new campaign.
"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," said Kurt Kane, Vice-President of Marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment."
What Kane meant to say was young, good-looking people are much more enjoyable to look at and a more effective advertising strategy than stalking celebrities' children, abandoning babies or unleashing a sexed-up Jessica Simpson on a horny kid. OK, a sexed-up Jessica Simpson is never a bad thing but that particular scenario was a bit creey.
Antonio Federici ice cream, which had its pregnant nun ad banned by the UK's Advertising Standards authority for making a mockery of Roman Catholic beliefs isn't taking the ban laying down. The company plans to continue with the same theme and, in addition, make a point of targeting Pope Benedict with the campaign during his four day visit to the UK which begins today.
An Antonio Federici spokeswoman said, "We intend to defy the ASA's ban and will publish another ad from the series before the Pope's visit later this week. We are also in the process of securing billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral."
The ad carries the tagline, "Immaculately Conceived ... Ice cream is our religion."
And on the heels of Brazilian model Sabraine Banando's traffic stopping billboard appearance for Wonderbra's Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.
Which makes perfect sense because Jones has always wanted bigger boobs. In an interview with MailOnline, she said, "Sometimes I really want to wear a specific dress and I just have nothing to fill the top half of it." Well now you can bust right out of that dress, Lucie because your breasts will be enormous thanks to the miraculous Full Effect Bra!
BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.
Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.
So remember that Shards O' Glass Truth commercial that came out back in June? It's the one where a company makes freeze pops with shards of glass in them and says they're for adults only. Well according to kat62296 on YouTube the approach may have backfired a bit.
In a video, she takes a look at the commercial and comes to the conclusion that, with a little adjustment, those freeze pops could be really tasty. Hmm. Not exactly the message Truth was going for.
A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.
The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.
Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."
View the work below.
MINI is out with a new campaign to tout its model updates for Convertible, Clubman and hatch. A TV commercial has the trio speeding through a parking garage in a race for the last space only to be beaten by, well, an entirely different sort of motor vehicle.
Supporting the campaign is a print effort.
We love the MINI and racing through parking lots but, seriously? Cool as this car is and it loses to an old lady? That's just not right! Just not right!