Let's Dig Toilets, Not Graves

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London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."

The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.

Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.

more »

by Steve Hall    Aug-29-10    
Topic: Campaigns, Cause



Dree Hemingway Fronts A.Y. Not Dead Spring 2011 Campaign

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Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.

Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Mad Men's Christina Hendricks Dons Trenchcoat For London Fog

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Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.

Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.

Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Britney Spears Gets Age Reduction in New Candies Campaign

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Britney Spears, whose ad career we've been avidly following here on Adrants, is out with new work for candies. In a new campaign for the brand's Autumn line of clothing for teens, 28-year-old Spears is looking very teen-like herself.

The campaign uses phrases from her hits songs and mirrors past work such as the Me Against The Music video she did with Madonna.

by Steve Hall    Aug-24-10    
Topic: Campaigns, Celebrity



Georgia May Jagger Poses Topless For Versace

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Mick Jagger's daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace. Daughter of Mick and Jerry Hall, Jagger began her modeling career in 2008. For Versace, she'll be the face of the brand's Hudson Jeans. Of note, Jagger was just 17 when she took her top off for photographer Mario Sorrenti.

Of Jagger's appearance in the campaign, Hudson spokesman David Lipman said, "It's all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it's her spirit that captivates me." Perv. Oh, sorry, she's 18 now. Ogle all you want.

by Steve Hall    Aug-23-10    
Topic: Brands, Campaigns, Celebrity



How to Enjoy A Really Mundane Ad Campaign

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Adonis David Gandy has returned to Dolce & Gabbana along with newcomer Anna Jagodzinska to front a new campaign for the brand's fragrance Light Blue. Photographed by Mario Testino, the shoot took place near Capri.

Hey, we're just easing our way into the week with a little inconsequential news fluf for you to enjoy. After all, who wants to read another Ad Age "How to" article? Did you notice at least four of their stories used the same headline style today?

by Steve Hall    Aug-23-10    
Topic: Campaigns



Northern Irish Strip For Retail Campaign

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Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.

The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.

by Steve Hall    Aug-10-10    
Topic: Campaigns, Racy



Lil' Kim Lends Her Assets to Three Olives Vodka

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Last time we wrote about Lil' Kim was way back on 2003 when she appeared in s few Old Navy commercials. Today, Proximo Spirits has announced the singer will front a new campaign for the company's Three Olives vodka brand which is introducing a new flavor, Purple. It's the first time the brand has tapped a celebrity for its advertising.

"Since I'm Queen Bee and purple is the color of royalty," says Lil' Kim, "I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka!"

Of Lil Kim's appearance in the campaign, Proximo Spirits VP of Marketing Elwyn Gladstone said, "A perfect match for our latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."

by Steve Hall    Aug-10-10    
Topic: Brands, Campaigns, Celebrity



Nudity Won't Save Magazines, Bogusky Babbles, Beyonce Poses

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- Nudity is great but it won't save magazines. We tell FOX News why.

- Esurance will be the official sponsor of the 2010 U.S. Open.

- Alex Bogusky tells all in lengthy Fast Company interview.

- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.

- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.

- Stallone beats the shit out of YouTube.

- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.

by Steve Hall    Aug- 9-10    
Topic: Agencies, Campaigns, Celebrity, Magazine, Sponsorship, Video



Megan Fox Not So Hot in Latest Armani Jeans Ad

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We just don't think anyone can do a better job displaying Megan Fox's hotness than Michael Bay. The way he slid the camera over her denim skirt-clad ass in Transformers has not yet been matched. Which is why we are less than thrilled about her appearance in a recent iteration of the Armani Jeans campaign.

Of course, the campaign is said to show off her softer side so maybe the less than smoking hot thing is the right direction. Um. no. Why would anyone ever want to soften the hotness of a woman like Megan Fox?

And why, if true, would the woman undergo the knife at such a a young age?

by Steve Hall    Aug- 9-10    
Topic: Campaigns, Celebrity







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