Digital agency Albion has created a new campaign to tout Air New Zealand's new interiors, seating set up and inflight meals. The campaign carries the tagline, "Forget everything you know about flying."
The campaign includes print but also some interesting page takeover units you can view here, here and here.
We're guessing the new seating and service arrangement isn't going to be cheap.
So there's nothing really wrong with this new Hot Commute commercial for Rockport which touts the brand's ability to make commuting stylish. It's just, that, well, Rockport just isn't all that hot as a fashion designer and the "hot commute" we see hear, well, isn't hot at all. See, the brand is sort of like a step up from L.L. Bean. The whole thing comes off like a run-of-the-mill Macy's commercial.
But that hasn't stopped the brand from cashing in on all it can. In a deal with Donald Trump's The Apprentice, the brand will be the subject of a challenge in the October 14th episode.
The campaign, which will break in over 30 countries will include television, print, digital, mobile, out of home and POP.
- Bored in that dull meeting? Check out Adverbotz, a collection of your favorite phrases spoken in robot voice.
- The Gerald R. Ford Airport in Grand Rapids has launched a new brand and advertising campaign.
- Minneapolis-based Little & Company asked 30 creatives to record their thoughts on design. The results are collected on ThirtyConversationsOnDesign.
- And the Cornelius Trunchpole idiocy continues. Now a person claiming to be Gerry Graf (who likely isn't since our reply email bounced) says Mr. Trunchpole is Trevor Bittinger, an art director who once told Graf he intended to create an agency based on a ficticious ad legend. Does anyone really care?
- To promote Red Bull's Flutag event, Monkeyhead is out with another On the Wings of Glory video.
- AdWeek's Social Media Strategies Conference will take place on Oct 13th & 14th at 10 On The Park in New York City.
- Well here's a pretty cool iPhone iAd.
There's a few ways to sell auto glass replacement. Most are boring and forgetful. While this Apple Auto Glass campaign from Jan Kelly Marketing may not end up becoming the most memorable, it gets points for being one of the strangest. By associating meticulousness, safety conscious behavior with a dented windshield, Apple Auto Glass gives us reason to remember. That or we'll just be continuously reminded there are just a lot of weird people in this world.
In a recent study, the Edge Anti-Irritation Index, Atlanta was found to be the most irritated city. Following Atlanta were Houston (No. 2), Washington DC (No. 3) and Baltimore (No. 4) ranked Findings were based on 11 different irritating factors, including humidity levels; weather conditions; incidence of traffic delays and congestion; average commute times; frequency of flight delays and cancelations; rates of sleeplessness; underemployment; pollens and allergens; pests; and comedy clubs per capita.
The study is part of a new campaign from the brand which hopes to help stamp out iritation. Part of the campaign provides real time irritation relief to people voicing their frustrations on Twitter. Irritation Solutions Team staffers, using the Edge Twitter handle @EdgeShaveZone, monitor for annoyed tweeters and then offer a helping hand in the form of prizes, gift cards or other items that might lend a little relief. To join the conversations, people can use and search #soirritating.
Well we suppose if you're in jail and you've got a clothing line to promote, you can always enlist the help of a family member. Which is just what Lindsay did when she asked her 16-year-old sister, Ali, to model for her 6126 clothing line.
For the campaign, Ali models two short dresses, one of which is being billed as "cleavage-baring." We assume there's cleavage there but we just don't see it. Anyway, sister to the aid of another. How sweet.
UPDATE: OK. Here'sthe hotness we were looking for.
Much like McDonald's used to do, Pizza Hut, for its new Your Favorites Your Pizza Hut campaign is bringing out its fresh-faced talent to front the new campaign.
"With our new brand campaign we really wanted to hone in on what sets Pizza Hut apart," said Kurt Kane, Vice-President of Marketing at Pizza Hut. "Pizza Hut customers know that they'll get great tasting pizza, pasta or wings from us. But what keeps them loyal to the brand is a connection between our food and the special moments in their daily lives. Whether it's family pizza night or a get together with friends; at Pizza Hut we believe every moment deserves to be a favorite moment."
What Kane meant to say was young, good-looking people are much more enjoyable to look at and a more effective advertising strategy than stalking celebrities' children, abandoning babies or unleashing a sexed-up Jessica Simpson on a horny kid. OK, a sexed-up Jessica Simpson is never a bad thing but that particular scenario was a bit creey.
Antonio Federici ice cream, which had its pregnant nun ad banned by the UK's Advertising Standards authority for making a mockery of Roman Catholic beliefs isn't taking the ban laying down. The company plans to continue with the same theme and, in addition, make a point of targeting Pope Benedict with the campaign during his four day visit to the UK which begins today.
An Antonio Federici spokeswoman said, "We intend to defy the ASA's ban and will publish another ad from the series before the Pope's visit later this week. We are also in the process of securing billboards close to and along the planned route of the Pope's cavalcade around Westminster Cathedral."
The ad carries the tagline, "Immaculately Conceived ... Ice cream is our religion."
And on the heels of Brazilian model Sabraine Banando's traffic stopping billboard appearance for Wonderbra's Full Effect Bra, 19-year-old X Factor contestant Lucie Jones has been selected to front a new campaign for the line.
Which makes perfect sense because Jones has always wanted bigger boobs. In an interview with MailOnline, she said, "Sometimes I really want to wear a specific dress and I just have nothing to fill the top half of it." Well now you can bust right out of that dress, Lucie because your breasts will be enormous thanks to the miraculous Full Effect Bra!
BBDO is out with some new work for FedEx. Four commercials highlight...wait a minute. What the hell is there to explain about FedEx that everyone doesn't already know? Nothing. Why does the brand still advertise? We have no idea. Oh wait, yea, we do. Because people are so fickle that if you don't slap them upside the head with your message 3,000 times a day, they'll defect to your competition.
Now that we have that out of the way, our favorite spot is called Airport Security. While the PowerPoint joke has been done to death, this one still gets a laugh. "I'm yawning. I'm still yawning. ZZZZZ." Hey, it's pretty basic but, much like a fart joke, some things just stay funny.