Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope

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It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

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by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity



Genetic Testing Company Wants You to Know How You Are Going to Die

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Personal genetics company 23andMe has launched Portraits of Health, its first television campaign. The campaign, created by Arnold Worldwide in New York, focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign, features people discussing their real 23andMe results, visualized as graphics to illustrate what they learned about their health by exploring their DNA.

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by Steve Hall    Aug- 8-13    
Topic: Campaigns



Samsung 'Tabitat' Turns Humans Into Caged Apes

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It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the "tabitat" of the (obsessively) connected generation.

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by Steve Hall    Aug- 8-13    
Topic: Brands, Campaigns, Strange



Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

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Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

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by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

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OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

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by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy



DISH's Talk Boston Teaches You How to 'Pahk the Cah in Havahd Yahd'

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Having come from Boston myself, the Boston accent is something very familiar to my ears. Though I don't really have a Boston accent (parents weren't from Boston), I have an ear for it and can spot all those fake Boston accents in movies from a mile away.

When DISH launched its recent campaign featuring the Boston Guys talking about the service's Hopper (Hoppa), I was pleasantly thrilled to see the Boston accent done right. The Boston Guys campaign, created by Barton F. Graf 9000 (or Baaahton F. Graaahf 9000 as AdWeek's David Gianatasio once called them), began about a year ago and was so loved the agency kept giving us more and more.

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by Steve Hall    Jul-30-13    
Topic: Campaigns



Bookstore Chain Helps You Sleep With Your Favorite Book Characters

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Books? Actual printed books? People still buy those things? Apparently so. Otherwise this ACW Grey-created campaign for Israeli bookstore chain Steimatzky is a total waste of money.

Whether or not it's wasted ad spend remains to be seen but one thing is clear; this is one very creative ad campaign. The work centers on print which carries the headline "The Right Book Will Always Keep You Company." The visuals then convey the headline quite literally by placing characters from well known novels in bed with readers.

Yes, yes, we realize this could kick up quite a different set of scenarios given racier book titles but let's keep things innocent for now.

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by Steve Hall    Jul-24-13    
Topic: Campaigns



Stephanie Gilmore's Dad Defends Her 'Sexploitation' Roxy Ad

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Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

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by Steve Hall    Jul-15-13    
Topic: Campaigns, Racy, Trends and Culture



Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad

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Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

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by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity



Jay-Z, Rihanna Just Do It in New Global Budweiser Campaign

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Hmm. After viewing some of the Translation-created work for a new 85-country Budweiser campaign which features Rihanna and Jay-Z, we can't help but think they could have summed up the entire campaign with a tagline like, "Just Do It."

Oh wait.

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by Steve Hall    Jul-12-13    
Topic: Campaigns, Celebrity










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