These Pearl Izumi Sneakers Are So Fast They Will Kill Your Dog

pearl_isumi_dead_dog.jpg

Haven't we all seen enough movies, TV shows and other forms of entertainment that take steps, often extreme and comical ones (think stuffed animals standing in for real ones), to insure we never, ever, under any circumstances whatsoever, have to bear witness to animal cruelty -- even the most innocuous -- in any of the content we consume?

Whether or not one feels this is a bit of overkill is really irrelevant, the cause groups and their public have spoken. No harm -- even of the fake variety -- shall come to animals.

So it's really no surprise running shoe brand Pearl Izumi is catching heat for an ad if created which shows a dog that has just suffered a heart attack while on a run with its owner being given CPR.

more »

by Steve Hall    Sep- 5-13    
Topic: Brands, Campaigns, Policy



Volkswagen. So Fast It Will Birth Your Baby and Make You Skinny

vw_canada_pizza.jpg

In a series of five new Red Urban-created ads for Volkswagen Canada, we are shown just how awesome the Golf GTD's acceleration is and how that acceleration can have sometimes good and sometimes bad effects on its passengers.

So, you have been warned. Be very, very careful the next time you get into your Golf GTD.

more »

by Steve Hall    Sep- 4-13    
Topic: Campaigns



Creative Chocolate Bar Promotion Despised by Manufactuer

milka_square.png

Well you've gotta love a great creative idea. And this Buzzman France-created work for French chocolate bar brand Milka is certainly creative. The agency put together a program based on the assumption the last square of a chocolate bar is the best.

Milka bars where then manufactured with one square missing. Those purchasing the bars were asked to decide whether they wanted that last square sent to them or to a loved one.
Great promotion. Although we're guessing the manufacturing folks weren't too happy with having to retool their production line to manufacture bars with one square missing.

more »

by Steve Hall    Aug-29-13    
Topic: Campaigns



Oppo N1 Smartphone Ad Campaign Brimming With Sexual Innuendo

oppo_n1_lady_back.jpg

A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady's back.

So the result is an ad featuring a bare back accompanied with the headline, "Don't just touch the front, the back is also interesting." The ad is finished with "Rear Touch Panel. A brand new user experience.

Really? Seriously?

Oh and that's not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, "Easy to use with one hand so you can get busy with the other one..."

more »

by Steve Hall    Aug-22-13    
Topic: Bad, Campaigns, Racy



Kraft Flips the Bird to One Million Bitchy Moms With Return of Zesty Guy

zesty_guy_sand_2.jpg

Oh how we love when a brand says FU to a cause group. When Kraft gave us Zesty Guy a couple of months ago, members of One Million Moms were none too pleased about an image of naked Zesty Guy with a table cloth over what appears to be the dude's partially erect penis.

Rather than bend over, pull the ad and apologize, Kraft said, "Our Kraft dressing's 'Let's Get Zesty' campaign is a playful and flirtatious way to reach our consumers. People have overwhelmingly said they're enjoying the campaign and having fun with it."

more »

by Steve Hall    Aug-16-13    
Topic: Brands, Campaigns



Robert Downey Jr.'s HTC 'Change' Campaign Pays Homage to Classic Ad Film, Putney Swope

htc_robert_downey.png

It's just really hard to fathom that Robert Downey Jr. used to be a drugged out, has-been actor on the brink of death. The dude truly has become the Iron Man. His latest commercial outing, aside from his many successful films, is a two year deal with HTC that will place Downey front and center in a new campaign for the brand, launching August 15, that will playfully endeavor to define what HTC stands for.

more »

by Steve Hall    Aug-12-13    
Topic: Brands, Campaigns, Celebrity



Genetic Testing Company Wants You to Know How You Are Going to Die

23andme_tv.png

Personal genetics company 23andMe has launched Portraits of Health, its first television campaign. The campaign, created by Arnold Worldwide in New York, focuses on educating consumers about how understanding their DNA can help them make more informed and proactive health decisions. The campaign, features people discussing their real 23andMe results, visualized as graphics to illustrate what they learned about their health by exploring their DNA.

more »

by Steve Hall    Aug- 8-13    
Topic: Campaigns



Samsung 'Tabitat' Turns Humans Into Caged Apes

samsung_connectucus.png

It is confirmed. Humans are wild animals with very strange habits. This new campaign from Chiel and production company six01 use the nature documentary approach to examine the "tabitat" of the (obsessively) connected generation.

more »

by Steve Hall    Aug- 8-13    
Topic: Brands, Campaigns, Strange



Jenny McCarthy Doesn't Smell Like an Ashtray in These Blu eCig Ads

jenny-mccarthy-bikini-pic.jpg

Jenny McCarthy, who recently unleashed her breasts for Carl's Jr. can now be seen pimping Blu e-cigarettes in a television campaign breaking August 5. Making note that while dating "smelling like an ashtray isn't the ideal aphrodisiac," McCarthy talks about how smoking e-cigrettes have made her feel better about herself and have eliminated the guilt associated with smoking.

The ads, and associated webisodes introduce a new Blu eCig Starter Pack, packaging that recharges the eCigs.

With tobacco companies getting hit from all aside, the eCig business is projected to grow to $1 billion in 2013. And Blu already has a 40% share of the market.

more »

by Steve Hall    Aug- 1-13    
Topic: Brands, Campaigns, Celebrity, Racy



Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

applegate_fruitwater_small.jpg

OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

more »

by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy










Featured FREE Resource: