Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.
After watching this mini epic anthem for Dairy Australia, you might have the sudden urge to run out and down a couple gallons of milk, a few pounds of butter or a side of beef. On August, 4, the Australian industry group will launch its first major campaign in six years. It will be called Lengendairy.
This legendary, pro-dairy farming epic will take the form of TV, print, digital, radio, event sponsorships as well as heavy PR and raise the awareness and stature of the dairy industry.
It's really quite sad when soda brands even remotely imply their products approach something any sane person would consider healthy. Oh sure, we all want to consume a soda from time to time but to imply the crap carries any health benefits is ludicrous.
But that does not appear to have concerned BBDO Dusseldorf when they created this poster campaign for Pepsi which is said to deliver "refreshment and energy to all parts of the body." The image appears to be a body's veins and capillaries which are colored so as to mimic the brand's color scheme.
It doesn't take much more than a cursory Google search to determine study after study have determined soda is simply not healthy. Yes, it won't kill you if you consume it in moderation but for those who drink it like coffee on a daily basis, it would appear the prognosis is not good. Via.
Today, Geico launches a new ad campaign that reminds us just how familiar we have become with the brand's tagline, "Fifteen minutes could save you fifteen minutes or more on car insurance." And they are having a bit of fun with the few who haven't yet embedded it in their psyche.
In each of two ads, a person recites the line and another responds, "Everybody knows that" which causes the first person -- feeling slightly off-put -- to cite yet another insightful (and quite silly) fact.
- Bar Refaeli strips down to her lingerie again for a new Passionista ad campaign.
- This Digiday article explores the belief among young agency employees that it's the agency itself which causes them to job hop so much because staying doesn't allow them to move ahead. People...same shit, different decade. Nothing has changed in 30 years.
- Apple's new ad campaign isn't impressing the critics nor the public.
- The Sun has rounded up what they deem to be the sexiest TV ads of all time, all of which have been covered here on Adrants over the years (Except the 1992 Cindy Crawford Pepsi ad as that was before our time.)
- Social media erupted with joy yesterday in reaction to the Supreme Court's decision to strike down the Defense of Marriage Act and California's Proposition 8.
Hmm. Elevating an automobile to the level of mankind's varied and stellar achievements is a tall order. Granted, it's no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don't get us wrong. This Mullen-created campaign for the 2014 Acura MDX, "Made For Mankind," is great work. It's inspiring and thought-provoking.
A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign -- if you can get through it without smirking -- is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.
The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.
Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who's recently got his mojo back after popping a few pills.
Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil's cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.
Not exactly filled with the same panache of the original, Wieden + Kennedy is out with a new Southern Comfort "Whatever's Comfortable" commercial in which a man finds comfort in an unlikely place. The original ad has been credited with increasing sales 6% during the first year of the campaign. We're not sure what this second one will do for beauty parlor revenue.
A new campaign from Denver-based Cultivator Advertising & Design for e-cigarette company FIN Branding Group touts the brand's smokeless, tobacco-free cigarette. A new commercial entitled "Rewrite the Rules" aims to illustrate that e-cigarettes are acceptable in places were regular cigarettes are not; in bars, bowling alleys, the office and restaurants.
Two versions were created because even though e-cigarettes only emit water vapor, some broadcasters do not allow images of the vapor on air.
Red Urban -- in collaboration with Untitled Films and Rooster Post -- has launched a new campaign for Toronto-based 23 Degrees Roastery which highlights a few awkward moments which resulted from people forgetting their morning cup of coffee.
Three online spots show coffee-deprived individuals yawning at very inappropriate times. In one spot, exhaustion prevents a doctor from delivering some terrible news in a sensitive manner. In another, a bomb squad lets the clock run out as their yawns become contagious. In the third, an overly sleepy Mohel about to perform a circumcision doesn't exactly inspire confidence in the baby's family. The spots end with an appeal from 23 Degrees: "Please don't forget your coffee."