Megan Fox Not So Hot in Latest Armani Jeans Ad

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We just don't think anyone can do a better job displaying Megan Fox's hotness than Michael Bay. The way he slid the camera over her denim skirt-clad ass in Transformers has not yet been matched. Which is why we are less than thrilled about her appearance in a recent iteration of the Armani Jeans campaign.

Of course, the campaign is said to show off her softer side so maybe the less than smoking hot thing is the right direction. Um. no. Why would anyone ever want to soften the hotness of a woman like Megan Fox?

And why, if true, would the woman undergo the knife at such a a young age?

by Steve Hall    Aug- 9-10    
Topic: Campaigns, Celebrity



Lindsay Lohan Plays 'Digital Muse' For Marc Ecko

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So there was all this talk in June about Lindsay Lohan appearing nude in an ad campaign for her line of handbags. It seems that never happened but she did hook up with Marc Ecko for a series of ads promoting the designer's Cut & Sew Fall 2010 campaign.She'll appear in several videos for the brand as well.

Explaining the campaign, Ecko said he decided to use Lohan as a digital muse for the campaign which, among other things, he says is an homage to old James Bond posters.

The photoshoot took place May 7. TMZ images from the campaign.

by Steve Hall    Aug- 4-10    
Topic: Brands, Campaigns, Celebrity



Patrizia Pepe's Oddity, Old Spice's Voice Mail Generator

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- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.

- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.

- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.

- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.

- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.

by Steve Hall    Aug- 3-10    
Topic: Campaigns, Industry Events, Mobile/Wireless, Online, Research



Saldana Envied, Online Ad Spend Up 11.9% in 2010

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- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

more »

by Steve Hall    Jul-29-10    
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video



Eating Pilchards Will Make You A Super Heroe

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Saatchi & Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards which are "full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart."

The campaign portrays fisherman as super heros. In the campaign, we see Einstein representing brain power, Superman representing energy and Popeye representing strength.

We're sticking with lobster, salmon and swordfish,

by Steve Hall    Jul-23-10    
Topic: Campaigns



Sisley Confirms Women Love Cucumbers

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Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.

Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.

It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.

by Steve Hall    Jul-23-10    
Topic: Brands, Campaigns, Racy



Diesel's Mad Mamacitas Jack Up New Fragrance

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Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.

More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.

There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.

If you're 14.

by Steve Hall    Jul-23-10    
Topic: Campaigns, Racy



Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

more »

by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity



Audrina Patrige Removes Bikini, Dons Jeans For Bongo

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The Hills alum, Audrina Patridge, following her stint pimping the Carl's Jr. Teriyaki burger while spilling out of a gold bikini, is now the new face of Bongo Jeans. Following Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari, Patrige will lend her bootyliciousness the the brand's Fall print campaign.

Of the campaign, which was shot by Tony Duran, Patrige said, "Generations of women, including my mom and sisters, have loved this iconic brand. And it's exciting to be a part of something that is so classically cool, American."

more »

by Steve Hall    Jul-14-10    
Topic: Brands, Campaigns, Celebrity



Yet Another Fashion Brand Does the Same Old Thing

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Dark, distant look? Check. Emotionless look? Check. Hipsteresque pose? Check. Small breasts? Check. Shot in black and white? Check. Models whose names are hard to pronounce? Check. Models in need of a Big Mac? Check.

Yea, it's a high fashion ad campaign. It's for Versace, was photographed by Mario Testino and features models Anna Selezneva, Iselin Steiro and Valerija Kelava.

See it all here.

by Steve Hall    Jul-14-10    
Topic: Campaigns







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