Kia Drives Change, Improves People's Lives

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A woman and child with congenital heart disease. An inner city parking lot in need of a community overhaul. A city garden in need of attention. Kia Canada, as part of it's new David & Goliath-created Drive Change campaign rose to these challenges and lent a helping hand.

The brand donated time, money and product to meet these challenges and help people and communities that really needed it. The campaign tells these stories.

Explaining the approach to the campaign, David & Goliath ECD Israel Diaz said,
"Naturally, if 'Drive Change' is what we are preaching, our approach to how we advertised Kia vehicles had to change as well. This thinking took us down a different road and, when we thought about the changes Kia is making to their vehicles, it made sense to use them as 'vehicles of change'. Our aim is to always bring the new positioning to life of 'Drive Change' (in a tangible and real way) to consumers."

View the work below.

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by Steve Hall    Sep- 9-10    
Topic: Agencies, Brands, Campaigns



MINI No Match For Grandma in Parking Space Race

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MINI is out with a new campaign to tout its model updates for Convertible, Clubman and hatch. A TV commercial has the trio speeding through a parking garage in a race for the last space only to be beaten by, well, an entirely different sort of motor vehicle.

Supporting the campaign is a print effort.

We love the MINI and racing through parking lots but, seriously? Cool as this car is and it loses to an old lady? That's just not right! Just not right!

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by Steve Hall    Sep- 8-10    
Topic: Campaigns, Commercials



Keira Knightey Mounts Ducati For Chanel

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Keira Knightley, who some thought needed a digital boob job for her appearance on the movie poster for King Arthur doesn't need enhancement of any kind when she plants her ass on the seat of a Ducati for a Chanel photo shoot.

Clad in a beige suede jumpsuit, the Pirates of the Caribbean beauty spent this past Sunday afternoon at Concorde Place in Paris for the shoot. Previously for Chanel, Knightley stripped off all her clothing and posed with nothing but a top hat over her breasts and a shirt over her lap.

by Steve Hall    Sep- 7-10    
Topic: Campaigns, Celebrity



Let's Dig Toilets, Not Graves

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London agency Kitcatt Nohr Alexander Shaw is out with a new television commercial for WaterAid. Directed by Susannah Hayes, the ad features the popular playground song "Diarrhea Diarrhea". During the first half of the ad, shot at a primary school in Hackney, British children smile and giggle as they sing the song which, of course, is totally normal because, well, diarrhea is funny what with all the farting and squirting that accompanies it.

But all that farting and squirting isn't so funny when it's rampant in countries like Zambia ans the commercial touches on that by cutting to a boy who not so happily sings, "When it's just killed your sister and you're really going to miss her, diarrhea, diarrhea."

The campaign advocates the building of sanitary pit toilets which can help stop the spread of diarrhea.

Along with the ad which will air on Sky One, Discovery, Bravo, More 4 and SkySports, PR, email, inserts, videos and online ads are part of the campaign.

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by Steve Hall    Aug-29-10    
Topic: Campaigns, Cause



Dree Hemingway Fronts A.Y. Not Dead Spring 2011 Campaign

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Model Dree Hemingway, daughter of Mariel Hemingway and Stephen Crisman, is fronting a new campaign for Spanish fashion label A.Y. Not Dead. Shot by photographer Sebastian Faena, Dree sports a pair of very tiny denim cut offs matched with an equally tiny crop T. The look is strikingly reminiscent of a look her mother, Mariel, donned for a scene in the 1985 movie Creator.

Dree also models some patchwork jeans, leather pants, a denim shirt and a cropped tweed jacket. See it all here.

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Mad Men's Christina Hendricks Dons Trenchcoat For London Fog

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Curvaceous bombshell Christina Hendricks, who stars on AMC's Mad Men, will appear in an upcoming London Fog ad campaign. As you may recall, London Fog was a client of Sterling Cooper on the series last year. Apparently, London Fog was more enamored with Hendricks than the office's network of good 'ol boys.

Shot by photographer Nino Munoz in LA, the campaign will break in October issues of fashion magazines such as Elle, Cosmopolitan and InStyle as well as on outdoor boards and online.

Of the campaign, Hendricks, who was recently named Best Looking Woman in America by Esquire, said, "London Fog is a classic brand, which I love. It also ties in to Mad Men, we used London Fog in the show and this was a nice way to tie everything together. The trench is such an iconic shape for men and women. It works for anyone - it worked in the 1960s and it works now."

by Steve Hall    Aug-25-10    
Topic: Brands, Campaigns, Celebrity



Britney Spears Gets Age Reduction in New Candies Campaign

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Britney Spears, whose ad career we've been avidly following here on Adrants, is out with new work for candies. In a new campaign for the brand's Autumn line of clothing for teens, 28-year-old Spears is looking very teen-like herself.

The campaign uses phrases from her hits songs and mirrors past work such as the Me Against The Music video she did with Madonna.

by Steve Hall    Aug-24-10    
Topic: Campaigns, Celebrity



Georgia May Jagger Poses Topless For Versace

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Mick Jagger's daughter, Georgia May Jagger, is continuing her modeling career with an appearance in a new campaign for Versace. Daughter of Mick and Jerry Hall, Jagger began her modeling career in 2008. For Versace, she'll be the face of the brand's Hudson Jeans. Of note, Jagger was just 17 when she took her top off for photographer Mario Sorrenti.

Of Jagger's appearance in the campaign, Hudson spokesman David Lipman said, "It's all about the heritage of having Mick Jagger as a dad and Jerry Hall as a mum. But more than anything, it's her spirit that captivates me." Perv. Oh, sorry, she's 18 now. Ogle all you want.

by Steve Hall    Aug-23-10    
Topic: Brands, Campaigns, Celebrity



How to Enjoy A Really Mundane Ad Campaign

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Adonis David Gandy has returned to Dolce & Gabbana along with newcomer Anna Jagodzinska to front a new campaign for the brand's fragrance Light Blue. Photographed by Mario Testino, the shoot took place near Capri.

Hey, we're just easing our way into the week with a little inconsequential news fluf for you to enjoy. After all, who wants to read another Ad Age "How to" article? Did you notice at least four of their stories used the same headline style today?

by Steve Hall    Aug-23-10    
Topic: Campaigns



Northern Irish Strip For Retail Campaign

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Hyping the fact nobody takes off more, 70 percent, a campaign in Northern Ireland for retailer The Outlet features people with, well, 70 percent of their clothing off. Some, we're told, will be 100 percent naked which is, we're told, a big deal for the conservative Northern Ireland market.

The campaign, which includes print, radio, outdoor, digital and promotion, is called The Naked Truth and broke this week.

by Steve Hall    Aug-10-10    
Topic: Campaigns, Racy










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