Lil' Kim Lends Her Assets to Three Olives Vodka

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Last time we wrote about Lil' Kim was way back on 2003 when she appeared in s few Old Navy commercials. Today, Proximo Spirits has announced the singer will front a new campaign for the company's Three Olives vodka brand which is introducing a new flavor, Purple. It's the first time the brand has tapped a celebrity for its advertising.

"Since I'm Queen Bee and purple is the color of royalty," says Lil' Kim, "I'm thrilled Three Olives has asked me to bring my flavor to the sexy 'O-Face' campaign for their new Purple vodka!"

Of Lil Kim's appearance in the campaign, Proximo Spirits VP of Marketing Elwyn Gladstone said, "A perfect match for our latest flavor, Lil' Kim is the personification of the sassy, fun and confident brand that Three-O strives to embody. We are so delighted to welcome Kim to the Three-O family, and look forward to introducing Three-O Purple to her dedicated fan base."

by Steve Hall    Aug-10-10    
Topic: Brands, Campaigns, Celebrity



Nudity Won't Save Magazines, Bogusky Babbles, Beyonce Poses

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- Nudity is great but it won't save magazines. We tell FOX News why.

- Esurance will be the official sponsor of the 2010 U.S. Open.

- Alex Bogusky tells all in lengthy Fast Company interview.

- It's not as hot as her work for Pepsi but this is Beyonce Knowles. There isn't much to complain about.

- Want to know how Karl Lagerfeld creates a Fendi campaign? Check it out here.

- Stallone beats the shit out of YouTube.

- This bike has a brain. And it's precious. And it's out to fight cancer. And it's a LIVESTRONG effort.

by Steve Hall    Aug- 9-10    
Topic: Agencies, Campaigns, Celebrity, Magazine, Sponsorship, Video



Megan Fox Not So Hot in Latest Armani Jeans Ad

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We just don't think anyone can do a better job displaying Megan Fox's hotness than Michael Bay. The way he slid the camera over her denim skirt-clad ass in Transformers has not yet been matched. Which is why we are less than thrilled about her appearance in a recent iteration of the Armani Jeans campaign.

Of course, the campaign is said to show off her softer side so maybe the less than smoking hot thing is the right direction. Um. no. Why would anyone ever want to soften the hotness of a woman like Megan Fox?

And why, if true, would the woman undergo the knife at such a a young age?

by Steve Hall    Aug- 9-10    
Topic: Campaigns, Celebrity



Lindsay Lohan Plays 'Digital Muse' For Marc Ecko

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So there was all this talk in June about Lindsay Lohan appearing nude in an ad campaign for her line of handbags. It seems that never happened but she did hook up with Marc Ecko for a series of ads promoting the designer's Cut & Sew Fall 2010 campaign.She'll appear in several videos for the brand as well.

Explaining the campaign, Ecko said he decided to use Lohan as a digital muse for the campaign which, among other things, he says is an homage to old James Bond posters.

The photoshoot took place May 7. TMZ images from the campaign.

by Steve Hall    Aug- 4-10    
Topic: Brands, Campaigns, Celebrity



Patrizia Pepe's Oddity, Old Spice's Voice Mail Generator

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- And for some really screwed up fashion advertising, look no further than Patrizia Pepe's Fall/Winter campaign.

- Can't get enough Old Spice? Check out the Old Spice Voice Mail Generator.

- If you're a fan of the MINI and you just can't get enough of their commercials, well, now there's an app for that.

- PSFK is out with its Future of Health report. It will be used together with a brief presented to teams of creatives to develop a new UNICEF design.

- Here's the story behind that Paul Arden New Directors Showcase presentation in Cannes.

by Steve Hall    Aug- 3-10    
Topic: Campaigns, Industry Events, Mobile/Wireless, Online, Research



Saldana Envied, Online Ad Spend Up 11.9% in 2010

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- Here's some more Calvin Klein Envy ads featuring Zoe Saldana. And if these additional images aren't enough for you, there's video coming in mid-August with Saldana talking about CK's envy-inducing underwear.

- The Girl Scouts are out with a new PSA featuring plus size models.These girls are plus size?

- Launched earlier in July, LG's The Young and the Connected online soap opera is worth a look.

more »

by Steve Hall    Jul-29-10    
Topic: Brands, Campaigns, Celebrity, Industry Events, Research, Video



Eating Pilchards Will Make You A Super Heroe

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Saatchi & Saatchi Cape Town has enlisted Super Heroes to call attention to the healthy effects of eating canned Saldanha Pilchards which are "full of iron, vitamins and omega 3, all the good stuff that makes you strong, fast and smart."

The campaign portrays fisherman as super heros. In the campaign, we see Einstein representing brain power, Superman representing energy and Popeye representing strength.

We're sticking with lobster, salmon and swordfish,

by Steve Hall    Jul-23-10    
Topic: Campaigns



Sisley Confirms Women Love Cucumbers

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Occasionally write things here on Adrants that could loosely be interpreted as intelligent. Five years ago, we think, was one of those occasions. We were making comment on a Sisley advertising campaign which, as many fashion campaigns do, objectified women.

Flash forward to 2010 and the new Fall/Winter Sisley campaign. We're not sure this one objectifies women but it sure makes them look stupid. Yea, there's the ubiquitous cleavage shot but there's also a woman falling out of a dryer and a woman on the floor having fun with a bunch of cucumbers.

It's kind of sexist and stupid all at the same time. But fashion advertising gets a pass on this. why? Because do we really want to look at fashion as if it were a Sears catalog? No. We want some action and excitement. Even if it it idiotic and pretentiously stupid.

by Steve Hall    Jul-23-10    
Topic: Brands, Campaigns, Racy



Diesel's Mad Mamacitas Jack Up New Fragrance

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Phallic? Definitely. Hot? Indeed. Strange. For sure. This new campaign from for Diesel's Only the Brave men's fragrance in Mexico goes all phallic on us with a bevy of Mad Mamacitas.

More of the Mad Mamacita hotness can be seen here, here and over at the campaign website.

There's really nothing more motivational than imagery of a man gripping his penis adorned with a gaggle of scantily-clad hotties seducing you with come-hither looks to make you run right out to your local retailer and buy this stuff.

If you're 14.

by Steve Hall    Jul-23-10    
Topic: Campaigns, Racy



Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

more »

by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity










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