Gossip Girl Hottie Fronts Madonna's Material Girl Clothing Line

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If you've ever watched Gossip Girl - come on, admit it, you know you have - you'd have witnessed the transformation of Jenny Humphrey (Little J) from innocent cutie to head bitch in charge of Constance Billard. In the real world, Jenny is Taylor Momsen and she's 16 so there's only so much drooling you're allowed to do before you fall into a certain category of sleaze ball.

That said, she looks good fronting Macy's new line of eighties-themed clothing, Material Girl, from the material girl herself, Madonna, and her daughter Lourdes. The line will hit stores August 3.

Previously, Momsen, well known for her provocative style of dress and her "badass" attitude has been the face of British retailer New Look. Here's a promotional video for the Material Girl line after the jump:

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by Steve Hall    Jul-20-10    
Topic: Brands, Campaigns, Celebrity



Audrina Patrige Removes Bikini, Dons Jeans For Bongo

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The Hills alum, Audrina Patridge, following her stint pimping the Carl's Jr. Teriyaki burger while spilling out of a gold bikini, is now the new face of Bongo Jeans. Following Vanessa Minnello, Nicole Richie, the Laguna Beach cast, Kim Kardasian, Rachel Bilson and Kristin Cavallari, Patrige will lend her bootyliciousness the the brand's Fall print campaign.

Of the campaign, which was shot by Tony Duran, Patrige said, "Generations of women, including my mom and sisters, have loved this iconic brand. And it's exciting to be a part of something that is so classically cool, American."

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by Steve Hall    Jul-14-10    
Topic: Brands, Campaigns, Celebrity



Yet Another Fashion Brand Does the Same Old Thing

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Dark, distant look? Check. Emotionless look? Check. Hipsteresque pose? Check. Small breasts? Check. Shot in black and white? Check. Models whose names are hard to pronounce? Check. Models in need of a Big Mac? Check.

Yea, it's a high fashion ad campaign. It's for Versace, was photographed by Mario Testino and features models Anna Selezneva, Iselin Steiro and Valerija Kelava.

See it all here.

by Steve Hall    Jul-14-10    
Topic: Campaigns



Avatar Beauty Zoe Saldana Fronts Fall Calvin Klein Campaign

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Joining Kellan Lutz and Eva Mendes, Avatar actress Zoe Saldana will model Calvin Klein Envy line of underwear in a new ad campaign. The campaign will include print, outdoor and digital.

Of the line which aims to create "a more revealing silhouette," Saldana said, "Calvin Klein has always put forth such beautifully executed campaigns. It's very exciting for me to be associated with such an iconic, globally recognized brand like Calvin Klein Underwear."

by Steve Hall    Jul- 8-10    
Topic: Campaigns, Celebrity



Julia Stiles Debates Merits of Commercial Versus Indi Film Making

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When you write about advertising every day, suffering de ja vu every once in a while comes with the job. Today, Julia Stiles is the cause of our ailment. She's in a new Stoli commercial in which she talks to herself and debates the merits of going commercial versus staying indi.

Though the ad is new, we could swear we've seen it before. Maybe it's because we couldn't stand watching Hugh Hefner talk to himself and we conjured Julia instead.Anyway, anytime we can see Julia Stiles is a good time so we're not going to complain.

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by Steve Hall    Jul- 6-10    
Topic: Campaigns, Celebrity, Commercials



Microsoft Kills Kin, Ends Rosa's Travels

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Rosa, we hardly knew ya. And, from what we saw in your introductory video, we were hoping to see a lot more of you. Because, well, there is a lot of you. And we really, really wanted to see you travel the country in search of your friends using some device from Microsoft no one's heard of called the Kin.

Alas, that dream will never come to fruition. Your plug has been pulled. Your Kin commandeered. Your travels halted. We'll never really know the full extent of your mission to meet your 824 Facebook friends in person. But, and we think you already knew this, most of them aren't really your friends anyway. So stay at home. And enjoy your true friends and family.

Oh, and one last thing. Go out and buy a real phone. We hear the iPhone4 sucks but you can get a really cheap 3GS.

by Steve Hall    Jul- 1-10    
Topic: Brands, Campaigns



Is That A Verizon Tower in Your Pants or Are You Just Happy to See Me?

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One day about 20-30 years from now when people start dropping like flies from cancer caused by the incessant use of wireless technology, some enterprising lawyer will launch the world's biggest class action lawsuit against Verizon and every other wireless-related company for irradiating our brains until they turn into one giant tumor.

That lawsuit will, however, fail. Mostly because we've been told this could be the case for years but we choose to ignore it. Instead, we laud the proliferation of wireless availability and, in one particular case, Verizon's superior coverage leading to it's perpetual placement as top provider of network availability and coverage in survey after survey.

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by Steve Hall    Jul- 1-10    
Topic: Brands, Campaigns



Specsavers Offers 'Goal Line Technology' to World Cup Refs

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Now this is just funny. Specsavers has taken advantage of the controversial disallowed goal during the England Germany World Cup match Sunday. It will run in The Sun, The Daily Star, The Daily Express and The Daily Mail today.

by Steve Hall    Jun-29-10    
Topic: Brands, Campaigns, Newspaper



Burger King Gets Juicy With Xenia Tchoumitcheva

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Hmm. Since when did Burger King ads go high fashion? Well, whenever one has the chance to put a hottie like Swiss-Russian model Xenia Tchoumitcheva in a campaign, anytime sounds about right to us.

by Steve Hall    Jun-29-10    
Topic: Campaigns



Cannes Lions: Richard Gorodecky on Tansu, Clones and Life as a Hologram

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Last week, before all the Cannes fun and games were over, I scored an interview with ECD Richard Gorodecky of Amsterdam Worldwide (@amsterdamww).

You remember AW as the agency that did the Tansu shoe for Onitsuka Tigers, which won Design Gold at Cannes Lions in the Corporate/Brand Identity category.

Some background: this giant shoe is composed of multiple cupboards and openings in the Japanese Tansu style. Users that are able to unlock the compartments get to keep what's inside. The agency also made a digital version with revelations that include product information and free stuff.

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A little context on this interview: he, Kerrie Finch and I took seats on the terrace of the Majestic. We made small-talk and every once in awhile they'd randomly mention suckling pig.

"I don't get this reference," I said after about the eighth time.

"Let me explain," Kerrie said. "You know that question, 'Is TV the new hearth'? We were saying earlier that it can't be the new hearth because you can't roast a suckling pig on it."

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