Maria Sharapova Joins Evian's Roller Babies

evian_maria_sharapova.jpg

The girl has come a long way since her Dentsu Canon Crotch Shot debacle and her revealing mini-skirted fashion shoots. Yes, Maria Sharapova is all grown up now and at age 23 has decided to hang with the Evian Babies.

On signing a multi-year contract with Groupe Danone's Evian, Sharapova said, "The idea of youth as a state of mind caught my attention. I took a great pleasure in revealing my 'baby inside' while modeling for these photographs with Nathaniel Goldberg," said Sharapova. "I am a true Evian drinker and I really like this campaign as well as the idea behind it so it felt quite natural to join in."

The three-time Grand Slam champion can be seen sporting an Evian Baby shirt on the brand's Live Young Facebook page

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity



Allstate Warns 'Mayhem is Coming'

allstate_mayhem.jpg

Leo Burnett is out with a few teaser ads for Allstate. And they're good. With a character who takes on various personas such as "the key against your side door" and "a typical teenage girl," the ads make us keenly aware of typical automotive mishaps and make us aware Allstate is there when mayhem arrives.

A third ad beautifully captures lone motorcycle crashes in slow motion...with no drivers...only to drive home the point that motorcycles don't crash alone and Allstate is there to protect not only the bike but the driver as well. Very nice work. Click "more" to see the ads.

more »

by Steve Hall    Jun-21-10    
Topic: Campaigns, Commercials, Creative Commentary



The Very Hot Milla Jovovich Not So Hot in Escada Campaign

milla_jovovich_escada.jpg

Not looking her hottest - and she can look incredibly hot - Milla Jovovich is fronting a new Escada Fall and Winter campaign. Shot by Peter Lindbergh, Jovovich looks quite mannish and isn't showing off any of her better qualities.

by Steve Hall    Jun-21-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Despite the Fanfare in Cannes, the 'Regular' Ad World Goes On

bojangles_boat.jpg

While our Cannes Corespondent Angela Natividad is bringing you the goods from the Southern France this week, it's our job to remind you the mundane world of advertising goes on despite the fact we all seem to think Cannes is the end all, be all event of the the industry.

Now. On to the mundane. OK, we wouldn't call in mundane but it's not Cannes-quality, whatever the hell that might be. Charlotte-based BooneOakley is out with a three spot campaign for Bojangles' Restaurant. In each of the three spots it's clearly illustrated "Bo Time" is far more important than whatever you might be occupied with at the given moment. That includes getting pulled over by the cops, a marriage proposal and, yes, impending birth.

by Steve Hall    Jun-21-10    
Topic: Campaigns



Cannes Lions: Skincare Ads that AREN'T Old Spice ... and the Evolution of Axe

axe-sensitive-skin.jpg

It's with pleasure today that I discovered I lied in my last piece - that depressing waiting room-looking area isn't the only spot for screening ads in Cannes this week. A real-life theatre in Level 1 of the Festival screened a bunch of body care ads this afternoon.

I'm gonna spare you more starry-eyed harping about how OLD SPICE BRINGS JOY TO ALL THE UNIVERSE. Here's other stuff that stuck out, and at the end, a reflection on Axe.

more »

by Angela Natividad    Jun-21-10    
Topic: Brands, Campaigns, Commercials, Industry Events



Welcome Back to Cannes, Ladies and Gents

cannes_lions_2010.jpg

It isn't what it used to be, but there's something about Cannes that still excites. It's a place apart, where you're plunged willy-nilly into a life that doesn't belong to you for an inordinate amount of time. For that reason, alighting on it yearly feels a bit like coming home, and the expectation that rises inside is a welcome feeling.

I arrived around 1 in the morning, following a long train delay in Paris thanks mostly to a workers strike. (This is normal.) Because it's a small town, I walked to my hotel: 6 minutes from the train station. This is a convenient city once you know it, and despite the constant barrage of tourists and entitled conference folk, it doesn't change much.

I am staying in a place that lacks sex appeal but has free secured wifi and is clean. The window has an excellent view of Curves, an American weight-loss chain that caters primarily to working women.

It's funny how the sight of something you haven't seen in a long time takes you elsewhere: Curves, an unlikely nostalgic device, brings me back to Oakland's business district, where I contemplated registering on my lunch breaks until a friend told me I'd be joining "fat camp for deluded feminists." I didn't think about it again.

But you're not here for reminiscences of lost fitness aspirations; you're here to read about the Lions. That's cool, let's get down to business.

more »

by Angela Natividad    Jun-20-10    
Topic: Agencies, Best, Brands, Campaigns, Commercials, Industry Events



Armani Unveils More of the Unbelievable Hotness of Megan Fox

magan_fox_emporio_armani_2010.jpg

Back in January we let you know Megan Fox (Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!) was tapped to become the new face of Emporio Armani Underwear and Armani Jeans. There were photos. There was a video. And there was some blogger who complained the video didn't show enough Fox.

Well, now there's more to look at in the form on a just-released new ad that's part of the brand's Fall and Winter ad campaign. The campaign breaks in July online and on billboards in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

Cristiano Ronaldo handles the men's side of things for the brand.

by Steve Hall    Jun-17-10    
Topic: Brands, Campaigns, Celebrity



Julia Roberts Becomes Lancome's Pretty Woman

Julia-Roberts-Lancome-Ad.jpg

In a $20 million deal, Julia Roberts will appear in a Lancome ad campaign for the brand's new Definicils Precious Cells Mascara. She's Photoshopped like crazy but who cares. We still love her. And it wasn't Pretty Woman that sparked that love. It was her pre-fame appearance in Mystic Pizza.

by Steve Hall    Jun-17-10    
Topic: Campaigns, Celebrity



Kettle Potato Chips Want You to Crunch Proud

CltKtlLoudMemPictogram72.jpg

Do you love Kettle Potato Chips? Are they not the best potato chips you've ever had? If you haven't had them, you should really try them. They are awesome and if you're a lover you are now invited to join the Loud Food Club. The online promotion and sweepstakes is the first work from Cultivator Advertising & Design, Denver, for its new client, Kettle Foods, Salem, Ore.

At, Crunch Proud, a Loud Food Club meeting leader (with bullhorn) compares the sound of a Kettle chip's crunch to a monster truck, a lion's roar, and a electric guitar. He invites new members to take the LFC Pledge and then to download a membership kit, complete with interoffice disclaimer email, pictographic crunch courtesy instructions, an LFC pencil flag, and loud food crunch caution signage. Also available are a $1-off coupon and sweepstakes entry for the chance to win free Kettle chips for one year (but only15 bags per month. Um, that's a lot of potato chips).

So if you're a Kettle potato chip lover, this campaign's for you. Oh wait, no it's not. You're already branded. So do the brand a solid and tell your Ruffles-loving friends to check out Kettle.

by Steve Hall    Jun-15-10    
Topic: Brands, Campaigns, Online



Microsoft Unleashes $80 Million For Office 2010 (70% Online)

microsoft_office_2010.jpg

Today, Microsoft launched an $80 million campaign to tout the launch of Office 2010. The campaign, called Make it Great, features people who were involved in the product's beta testing. Seventy percent of the campaign's effort will be online with the remaining 30 percent spent on print and billboard.

by Steve Hall    Jun-15-10    
Topic: Brands, Campaigns










Featured FREE Resource: