Found! New Ad Concept For Car Commercials!

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Leo Burnett Argentina has created a wondrous new campaign for the Fiat Palio. There are no winding mountain roads. No people punching each other in the arm. No wine glass breakage. No metal ball rolling along the car's contours. No animals getting caught in the sunroof. No terrorist bombers. No hot girls spreading peanut on the hood. No rednecks slingshot from a four wheeler. No bikini clad hotties riding bicycles into the air ET-style. No sudden car crashes. And no Trunk Monkeys.

No. This time we have a seventies-era, 'fro fashioned dude rollerskating down the road while...people ride in his hair. It's the Palio Groove. And you thought there were no new ideas when it came to selling cars. See the ads below.

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by Steve Hall    Jun- 7-10    
Topic: Campaigns, Commercials, Good



There's Not Enough Shakira in This Univision Campaign

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Barely making an appearance in this new Univision commercial that touts the network's exclusive Spanish-language coverage of the 2010 FIFA World Cup, Shakira sings "Waka Waka (Esto es Africa/This Time for Africa)," the official World Cup song and Univision's official theme for all of its coverage of this world-class event.

All the "cultural richness" and "exciting soccer moments" make their way into this :30. Additional campiagn elements will include print, outdoor, in-theater, radio, online and mobile. Hopefully we'll see more of Shakira in those media.

The ad might have been a bit more effective had it featured Shakira's best asset as illustrated in the accompanying image.

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by Steve Hall    Jun- 4-10    
Topic: Brands, Cable, Campaigns, Celebrity



DISH Network Astronaut 'Needs Some Space' in Space

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"The creative team behind the conception and writing of the spots has asked to not be revealed, as they work for a well-known U.S. advertising agency by day - another example of how Victors & Spoils is poised to change the way agencies, and the industry, work."

So this is how crowdsourcing is going to work. Creatives across the industry are going to work under the table for other agencies and forgo credit. We'll see how long that lasts when Victors & Spoils begins to accept awards on behalf of the anonymous creatives that actually did the work.

Yes. Victors & Spoils is out with its first crowdsourced work for DISH Network. The concept's got a couple of nut job astronauts messing with a DISH satellite to turn on the provider's HD service. Really. That's it. Watch here and here or below.

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by Steve Hall    Jun- 4-10    
Topic: Agencies, Campaigns, Commercials, Strange



That Cheating Golfer (Whatshisname?) Does New Ads For EA

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You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.

The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.

by Steve Hall    Jun- 3-10    
Topic: Campaigns, Celebrity, Commercials



Fragrance Celebrates Beauty of the Curve

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Curve. It's a simple word. Yet a curve can be a very powerful thing. The curve of a well-architected building. The beauty of a well-formed automobile fender. The allure of meticulous industrial design. The sensation a curved object delivers when held in your hand. The feel of a football just prior to the game-making pass. The transfixing curves of the female (yes, and male) body.

We have no idea if this is what Curve for Men had in mind when they unleashed their fragrance upon the world but it seems a likely bet to us. Celebrating the curve - in human form - is the fragrance's Get Curve website on which you can ogle the beauty of the human form, both male and female.

by Steve Hall    Jun- 2-10    
Topic: Brands, Campaigns, Online



Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"

He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.

This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling

It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.

by Steve Hall    May-28-10    
Topic: Bad, Campaigns, Cause, Creative Commentary, Racy



Southwest Says No to Racy PETA Ad

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No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."

Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."

Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.

by Steve Hall    May-21-10    
Topic: Brands, Campaigns, Racy



Perlorian Brothers Bring Trademark WTF-ness to 1-800-Contacts

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OK this has Perlorian Brothers written all over it but WTF? And then there's this. Eyes. Passion. Oddity. Retro weirdness. Yea, it's the Perlorian Brothers alright. Oh and then there's The Martin Agency's involvement too.

by Steve Hall    May-18-10    
Topic: Campaigns, Commercials, Strange



Ford Fiesta Kicks Lamborghini's Ass, Aids Escape From Zombies

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So the 2011Ford Fiesta is almost here. How is Ford touting the vehicle? A couple of different ways. It's being compared to a Lamborghini and it's being hyped as an escape vehicle from zombies. OK, then.

At first blush, one might respond to those two approaches with "Seriously?" and "Well, that's relevant!" But, as we find out...cool and the Lamborghini is, it can't beat the turning radius of the Fiesta nor does it have side mirror turn signals or key-less entry or a trunk you can actually fit stuff in. You know, the important stuff. Though if cost weren't an issue, we're pretty sure people would go with the Lamborghini. Thankfully for Ford, price is always an issue.

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by Steve Hall    May-18-10    
Topic: Brands, Campaigns, Strange



Having Sex Standing Up Won't Get You Pregnant. Oh Wait.

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It's amazing the amount of misinformation floating around. Apparently, one in five guys believe you're less likely to get a girl pregnant if you have sex standing up. Seriously? Who knew? Where do people formulate these ass-backwards beliefs?

Perhaps from the very marketing trying to address the misinformation.

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by Steve Hall    May-14-10    
Topic: Campaigns, Strange, Video








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