That Cheating Golfer (Whatshisname?) Does New Ads For EA

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You see? We can get back to normal after a celebrity sex scandal. How? By placing said celebrity in a set of new ads that take remove the spotlight. Remember that golfer who cheated on his wife with more women than the average man has slept with in his entire life? Yea, we didn't think so. Anyway, he goes by the name of Tiger and he's in a new commercial and a set of five video for the June 8 launch of EA team golf game, Tiger Woods PGA Tour 11.

The work comes to us from San Francisco's Heat. The :30 and :60 will be followed by four videos that mash up golf with curling, hockey, basketball, soccer, and one which mixes up those four with football.

Media includes the NBA finals on ABC and such online sports sites as ESPN.com, SI.com, FoxSports.com, SportingNews.com, and Sports.Yahoo.com.

by Steve Hall    Jun- 3-10    
Topic: Campaigns, Celebrity, Commercials



Fragrance Celebrates Beauty of the Curve

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Curve. It's a simple word. Yet a curve can be a very powerful thing. The curve of a well-architected building. The beauty of a well-formed automobile fender. The allure of meticulous industrial design. The sensation a curved object delivers when held in your hand. The feel of a football just prior to the game-making pass. The transfixing curves of the female (yes, and male) body.

We have no idea if this is what Curve for Men had in mind when they unleashed their fragrance upon the world but it seems a likely bet to us. Celebrating the curve - in human form - is the fragrance's Get Curve website on which you can ogle the beauty of the human form, both male and female.

by Steve Hall    Jun- 2-10    
Topic: Brands, Campaigns, Online



Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn't have said it better: "Call me confused, but showing a half-naked woman in a rape awareness ad being viewed by plastered horny pissing men is just bloody stupid, right?"

He's got a point. And this long-running bathroom stall British Home Office campaign does a poor job achieving its goal In fact, all it does is make men think more about sex. Because, as we all know, men don't need much in the way of motivation when it comes to wanting sex.

This is not to say men are just walking hard ons looking for a play but it's a well known fact sexual imagery makes men think about sex. Why a rape awareness campaign would go even remotely near the use of sexual imagery is a bit baffling

It seems something a bit more direct like, say, "Rape Will Get you Ass Fucked in Prison" minus the panty-clad image would have greater effect.

by Steve Hall    May-28-10    
Topic: Bad, Campaigns, Cause, Creative Commentary, Racy



Southwest Says No to Racy PETA Ad

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No stranger to racy ads, Southwest has dubbed a new PETA ad "too sexy" for its in-flight magazine, Spirit. Pimping a vegan diet, the ad shows a security scan of a woman in her underwear with the words, "Be Proud of Your Body Scan: Go Vegan."

Southwest Airlines Senior Account manager Diane Ciaglia told PETA the ad is "too provocative to run in our publication."

Countering Southwest, PETA Senior VP Dan Mathews said, "Our ad is less sensational than many of Southwest's own promotions. The airline may have canned it because the company is based in Dallas, the heart of the beef belt."

PETA may have a point when it claims Southwest might be talking out of both sides of its mouth. One need only take a look at Hostesses in Hotpants and Don't #$*!% Me Over.

by Steve Hall    May-21-10    
Topic: Brands, Campaigns, Racy



Perlorian Brothers Bring Trademark WTF-ness to 1-800-Contacts

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OK this has Perlorian Brothers written all over it but WTF? And then there's this. Eyes. Passion. Oddity. Retro weirdness. Yea, it's the Perlorian Brothers alright. Oh and then there's The Martin Agency's involvement too.

by Steve Hall    May-18-10    
Topic: Campaigns, Commercials, Strange



Ford Fiesta Kicks Lamborghini's Ass, Aids Escape From Zombies

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So the 2011Ford Fiesta is almost here. How is Ford touting the vehicle? A couple of different ways. It's being compared to a Lamborghini and it's being hyped as an escape vehicle from zombies. OK, then.

At first blush, one might respond to those two approaches with "Seriously?" and "Well, that's relevant!" But, as we find out...cool and the Lamborghini is, it can't beat the turning radius of the Fiesta nor does it have side mirror turn signals or key-less entry or a trunk you can actually fit stuff in. You know, the important stuff. Though if cost weren't an issue, we're pretty sure people would go with the Lamborghini. Thankfully for Ford, price is always an issue.

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by Steve Hall    May-18-10    
Topic: Brands, Campaigns, Strange



Having Sex Standing Up Won't Get You Pregnant. Oh Wait.

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It's amazing the amount of misinformation floating around. Apparently, one in five guys believe you're less likely to get a girl pregnant if you have sex standing up. Seriously? Who knew? Where do people formulate these ass-backwards beliefs?

Perhaps from the very marketing trying to address the misinformation.

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by Steve Hall    May-14-10    
Topic: Campaigns, Strange, Video



Canadians Think Real Mexicans Are Lazy and Dirty

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So if you're Mexican, you must be a wrestler, right? Or you must take siestas all the time and forget to shower, right? Well, that's what BBDO in Toronto thinks if its campaign for Quesada Mexican Grill is any indication.

In one ad we've got a dirty Mexican taking a nap. In another, we've got a family dressed in goofy wrestler costumes. The campaign's headline? Real Mexican Know Where to Get Real Mexican.

Hmm. A cause group disaster waiting to happen or an innocuous approach that leverages harmless stereotypes?

by Steve Hall    May-12-10    
Topic: Campaigns, Strange, Trends and Culture



Asian Hottie and Eastpak Little Person Have Sex to Stop War

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Last week when we reported the launch of a new Eastpak campaign, one commercial eluded us. Most likely because it;s the kind your not likely to see on TV. Which, of course, means it's the very one you do want to see. So here you go.

Little person. Seductively sultry and sexy Asian hottie. Anti-war message. Yea, that's it

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by Steve Hall    May-12-10    
Topic: Brands, Campaigns, Strange



Hornitos Tequila Makes You Horny For Cougars and Hotties

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Spotted. That man/woman who plays that creepy Mormon gangster on HBO's Big Love. He/She helps a guy get off worked so he can...ahem...get off with a couple of hotties hanging at the pool table. Hmm. How very un-Mormon-like.

It's all part of a Hornitos tequila campaign dubbed Purer Than Your Intentions. In another commercial, a guy calls the cougar he met last night only to be surprised at who she turns out to be.

Short and sweet. Just the way we like it.

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by Steve Hall    May- 7-10    
Topic: Campaigns, Commercials










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