Branding is a powerful thing. Benjamin Moore used to be my paint of choice. After all, why not? Their ads, including this recent campaign from Cramer-Krasselt which highlights creative people from various practices, have always touted the brand as a quality product.
Then I started reading Consumer Reports.
Year after year after year, Benjamin Moore never performed well. Consistently Behr, a Home Depot Brand, always won. So who are we to believe? A marketer with a beautifully crafted ad campaign? Or a non-commercial entity whose sole responsibility is to impartially rate consumer products? We think you know the answer.
- The Art Directors Club has launched YouTube Show & Tell, a "showcase for the best ad/marketing content on YouTube." The ADC will pick the content and a rotating panel of reviewers made up of top creatives and designers will lend commentary.
- Each agency participating in Portfolio Night 8 has created a video to hype the event in their city. Here are the first three from Ogilvy & Mather London, David & Goliath LA and Perfect Fools in Stockholm.
- If 500 people tweet "@SupercoolAgency #LoseTheCig" the agency will change their logo. On everything. Letterhead, web site, business card, etc. why wouldn't they just do it anyway?
- Here's the third and final Tony Stark Better Living Through Technology videos for the Tony Stark Expo, a promotion for Iron man 2.
My mother would be horrified at what passes for acceptable advertising subject matter today. Erectile dysfunction. Irritable bowel syndrome. And adult incontinence. So it's fair to say she probably wouldn't like this new campaign from Depends which follows the same boring concept of every other "ailment" commercial.
You know the concept. Show average people doing everyday normal things. Present them as if they were your neighbor (well, a normal neighbor). And then, at the end, drop some copy akin to, "People know a lot of things about me but no one needs to know about my condition" followed by the ubiquitous product shot.
That's pretty much what JWT New York did for Depend Underwear. There's print ads too.
As with most things video, the fun is in the outtakes and that truism is no different with this new Stanley Steemer multi-spot campaign. The commercials chronicle the experiences of two Stanley Steemer technicians as they go through their days.
In one ad, a technician has an emotional breakdown when he pulls up to a roll of needlessly discarded carpet. Another spot highlights an alpaca, a living room and the importance of knowing where a stain comes from. And another features an unfortunate aquarium mishap.
Oh lets just come right out and say it, Effen. There's nothing more satisfying than fucking on a plane. Nothing warms me up like fucking by the fire. Everyone enjoys fucking in the penthouse.
But, hmm. The literal approach kinda ruins your attempt at witticism, right?
It would make your new Euro RSCG Chicago-created "Provocatively Premium" campaign "Perfunctorily Prosaic," right?
So go with the wit. Have fun with your wordplay. We'll pretend to enjoy the wink and the nod. And then we'll go hang with the fembots and drink Svedka.
If this campaign from TBWA\Vancouver is to be believed, we are headed for disaster. We don't go outside. We play games but not sports. We east fast and together less. We let our kids online and don't let them walk to school. We listen to our headphones and not to each other.
Well, the YMCA want to to get off your ass, go outside, stop playing video games, eat right and get the hell off the internet.
Antonio Banderas? He still has a career? We thought he went the way of Fabio. Hmm. It seems there is life after a mediocre Hollywood career. And that life is usually to become the spokesperson of some brand we've never heard of.
But it all makes sense. Because the hotel we've never heard of is in Mexico. And we don't live in Mexico. And, apparently, Banderas is still big in Mexico. So we guess it's all good.
The man will front the Iberostar Hotels & Resorts marketing campaign for the next three years. Developed by the Mrs. Rushmore Agency, the campaign will focus on the concept, "On Vacation Everyone is a Star."
That's kind of funny.
Unless one was there, one can't really imagine what life was like in South Africa during Apartheid. But Wieden + Kennedy hopes to bring one fact to light. During 30 years of imprisonment, political prisoners, including Nelson Mandela, on Robben Island formed a soccer league. And that fact became the genesis of a commercial for the 2010 FIFA World Cup on ESPN.
ESPN Marketing Director Seth Ader explains the campaign saying, "Our goal with this spot is to educate people about the historical significance of the World Cup being played in South Africa."
The initial spot will be followed by four other which will roll out prior to the start of the World Cup on June 11.
Kind of powerful when you take it all in.
Don't you hate when you're out on a date with a person you hope to be with well after dinner is over and you walk into the bathroom only to realize, after looking in the mirror, you've had a big piece of broccoli stuck in your teeth? It's almost as bad as returning to the table with toilet paper hanging off your clothes.
Not that that scenario has anything at all to do with this Shalmor Avnon Amichay-created campaign for Colgate Dental Floss but what fun would it be to write about dental floss that takes on the shape of kitchen implements?
See the other two ads
here and here.
Killer Legs Girls
Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.
Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.