Google Isn't As Stupid As Bing Wants It to Be

bing_euston_station.jpg

This new UK-based Bing campaign is ridiculous. It tries to paint the rest of the search portals (ahem, Google) as idiotic dunderheads that can't understand what your searching for. In one commercial, a woman is looking for the Euston tube station in London. A dunderhead answers her by prattling on about the eustation tube connects which connects the ears to the back of the throat as if no other search engine could possibly offer the right result.

But the most ridiculous thing about this campaign is the real world version of the scenario painted in the commercial. Do a search for Euston tube station on Google and it's the first result. Do the same search on Bing and its also the first result. Not exactly a product differentiation there.

by Steve Hall    Mar-10-10    
Topic: Bad, Campaigns



It's Hard to Fit Fun Into A Small Space

lays_small_spaces.jpg

Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.

Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.

by Steve Hall    Mar- 8-10    
Topic: Campaigns, Commercials, Creative Commentary, Strange



Coke Can't Clone You But it Can Clone It's Taste

coke_zero_cloning.jpg

Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.

Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.

by Steve Hall    Mar- 5-10    
Topic: Brands, Campaigns, Commercials



SeaWorld Death Leveraged For Animal Cruelty Campaign

seaworld_shamu_wspa.jpg

In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing "cruel" attractions while on vacation. In other words, don't go to SeaWorld.

"Our aim is to reduce the economic viability of tourist attractions that rely on animal cruelty to generate revenue from British tourists," said WSPA UK's Director, Suzi Morris.

All well and good but your timing is a bit questionable, Suzi.

by Steve Hall    Mar- 4-10    
Topic: Campaigns, Cause, Worst



K&G Fashion Superstore Clothing Makes You Invincible

mullen_kg_invincible.jpg

Mullen North Carolina is out with new work for K&G Fashion Superstore. The "big idea" Mullen went with was the notion "great clothes can make people feel more confident in their own skin" thereby making them invincible. Hence, the name of the campaign: Invincible. Watch as a man pogos across the street blind folded, fends off a nunchuck-wielding attacker and rescues puppies from a burning building

Another commercial has a woman jumping out her window, catching an arrow and performing all manner of physical and musical skills. Along with the television spots, there's outdoor, web and direct.

We can't say much for the fashions but the campaign does make a point. When you wear clothes you like, you do feel more confident about everything you do.

by Steve Hall    Mar- 4-10    
Topic: Campaigns



Volvos Get Naughty

volvo_naughty.jpg

What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.

Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.

Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.

by Steve Hall    Mar- 3-10    
Topic: Brands, Campaigns



Suzuki Kizashi. A Rich Guy Car For Guys Who Aren't Rich

suzuki_kizashi.jpg

Suzuki is out with a new campiagn to introduce its new Kizashi sedan, a performance car everyone can afford, not just rich guys. It's a nice looking car. It's a nice looking campaign. Nothing special. But nothing terrible either. How's that for a lame ad review? hay, it's a sno day around here. We're busy making snowmen and drinking hot chocolate.

See all the campaign elements here.

by Steve Hall    Feb-26-10    
Topic: Campaigns



Tropicana Turns Inuvik Sunlight Stunt Into Ad Campaign

inuvik_tropicana.jpg

So...this is a month and a half late...sort of. On January 8, Tropicana brought sunlight to Inuvik in Canada's Northwest Territories which doesn't see any sun for months at a time. A helium balloon emitting 100,000 lumens was lit and floated above the town.

The event has been turned into a campaign, entitled Brighter Mornings or Brighter Days, which will launch after the Olympic closing ceremonies Sunday. The campaign will touts the brand's new Tropicana Essentials Orange Juice.

BBDO Toronto cretad the campaign and the spot, "Artic Sun", was directed by Samir Mallal via Film Group, Vancouver and Radke Film Group, Toronto.

Very nice work.

by Steve Hall    Feb-26-10    
Topic: Campaigns, Commercials, Guerilla



Paris Hilton and Her Black Mini-Dress Too Hot For Brazil

paris_hilton_brazil_beer.jpg

Remember back in 2005 when Paris Hilton donned a black bikini and slid her hotness over a Bentley for Carl's Jr.? It was pretty hot. There was a lot of skin and a lot of suggestiveness. It got talked about. It got Carl's Jr. some notoriety. But there wasn't much backlash.

Shift five years to a Brazilian Devassa Bem Loura beer campaign . In the campaign's commercial, Hilton does her sexy, sultry thing for the benefit of a voyeuristic photographer...and everyone else outside her window. She knows she's being photographed. She knows everyone is looking at her. No harm done, right?

Wrong. No less than three investigations into the campaign have been launched. It's too "sensual." It encourages excessive consumption. It's sexist and disrespectful to women.

All of this from Brazil. Where booty is supposed to reign supreme. What gives?

by Steve Hall    Feb-25-10    
Topic: Campaigns, Celebrity, Policy



Panama City Wants Frolicking Families And Drunk College Students

spring_break_boob.jpg

The annual ritual of Spring Break is upon us and, like a migrating bird, the communities which host this drunkfest change with the wind. And those which do decide to put up with thousands of hafl-dressed, drunkenn college students puking on their sidewalks do so with trepidation. And let's not forget the $40 billion that gets dropped on these towns each March.

Ft. Lauderdale and Daytona Beach used to rule. Now they look like senior communities compared to their former incarnations. There was Lake Havasu and others. Now Miami Beach, Cancun, South Padre Island, Punta Cana and Panama City rule.

But Panama City wants the best of both worlds. They want to be a family destination and, for two weeks in March, a top spot for Spring Break. And they're spending money to accomplish both goals. can they succeed? Can they sell the same place to two very different audiences? With campaigns and a social media effort, they hope so.

by Steve Hall    Feb-25-10    
Topic: Campaigns










Featured FREE Resource: