Anti-Litter Effort Appeals to Sense of Pride

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"These streets are reflections of ourselves." That's a line in one of the commercials from a new LevLane-created campaign for the Philadelphia Recycling Office. There are five spots in all. Each is the result of a 75-person audition of word performances from Philadelphia area artists.

With the tagline, Un Litter Us, the campaign aims to get people to care about their neighborhoods by informing them they are what the residents make of them.

In addition to TV, radio, transit and, the campaign will also include street poetry events, Facebook and Twitter presences, signage-designated "Litter Free School Zones," and block-by-block community mobilization drives.

Three of the commercial can be seen here, here and here.

by Steve Hall    Mar-30-10    
Topic: Campaigns, Cause, Commercials



Nike Rocks VIctorious with Female Athletes

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For its Nike Women division, Nike gathered together some well known female sports figures and put together mini documentaries for each of them.

With all the bravado of an eighties Rocky flick, the campaign website bellows, "Wining is contagious. You see it. You burn for it. True champions live for it. Never underestimate the power of victory."

Each of the four short videos highlights the careers of Maria Sharapova, Susanna Kallur, Lianne Sanderson and Serena Williams.

It would appear Maria Sharapova's come a long way since crotch-gate, skanklicious butt shots and sex pillows.

Of course she's still being sold as a sex symbol. One step at a time.

by Steve Hall    Mar-24-10    
Topic: Campaigns, Celebrity, Political



Breasts Write Poetry to One Another

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Because this is America and because, it seems, everyone freaks out at the site of nudity, we can't really show you all of this Pink Ribbon Magazine campaign which benefits the Pink Ribbon Foundation of Netherlands. But you can click over to Adland to see the nudity in all its glory.

The campaign aims to treat each of "the girls" as life-long friends, joined by poetry, who can't be separated by the nastiness of breast cancer.

Grey Amsterdam created the campaign.

by Steve Hall    Mar-23-10    
Topic: Campaigns, Cause, Magazine, Racy



Adidas Take House Party to the Street

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David Beckham, Snoop Dogg, Ciara, Whitney Port, Jeremy Scott, Adrienne Bailon, Stan Smith, Franz Beckenbauer and others appear in this Sid Lee produced long form ad for adidas which aims to celebrate originality on the streets. Yea, it's a hipster-fest and we're going to have to endure it all year long. On TV. In print. In stores. Online. At events.

Run for cover. Unless, of course, you're a hipster and you like this sort of thing.

by Steve Hall    Mar-22-10    
Topic: Brands, Campaigns



Google Isn't As Stupid As Bing Wants It to Be

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This new UK-based Bing campaign is ridiculous. It tries to paint the rest of the search portals (ahem, Google) as idiotic dunderheads that can't understand what your searching for. In one commercial, a woman is looking for the Euston tube station in London. A dunderhead answers her by prattling on about the eustation tube connects which connects the ears to the back of the throat as if no other search engine could possibly offer the right result.

But the most ridiculous thing about this campaign is the real world version of the scenario painted in the commercial. Do a search for Euston tube station on Google and it's the first result. Do the same search on Bing and its also the first result. Not exactly a product differentiation there.

by Steve Hall    Mar-10-10    
Topic: Bad, Campaigns



It's Hard to Fit Fun Into A Small Space

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Sounding a bit like a double entendre-laden line from a bad porn flick, this BBDO Toronto-created work for Frito Lay's new Multipacks informs us, "It's hard to fit fun into a small space." But, according to the company, it's quite possible. As long as you believe junk food is fun and small is actually a normal serving size.

Don't even watch the second commercial in the series. It's lame. And besides, it doesn't fit into our twisted view of this campaign thereby making it impossible for us to make another really bad joke disguised as an attempt to be witty.

by Steve Hall    Mar- 8-10    
Topic: Campaigns, Commercials, Creative Commentary, Strange



Coke Can't Clone You But it Can Clone It's Taste

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Guys, don't you wish you could clone yourself when your girlfriend babbles on endlessly in your ear about the fact her make up isn't what she wants it to be while you're busy playing a game? Or travel back in time to erase all the stupid things you did? Well, Coke can't help you but they think they've done a pretty good job cloning the taste of original Coke for its Coke Zero line.

Created by Crispin Porter + Bogusky, these three commercials were produced by Hungry Man and directed by Bryan Buckley.

by Steve Hall    Mar- 5-10    
Topic: Brands, Campaigns, Commercials



SeaWorld Death Leveraged For Animal Cruelty Campaign

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In a morbid bid to capitalize on the SeaWorld tragedy, the World Society for Protection of Animals has hired Work Club to create a new campaign to dissuade British tourists from patronizing "cruel" attractions while on vacation. In other words, don't go to SeaWorld.

"Our aim is to reduce the economic viability of tourist attractions that rely on animal cruelty to generate revenue from British tourists," said WSPA UK's Director, Suzi Morris.

All well and good but your timing is a bit questionable, Suzi.

by Steve Hall    Mar- 4-10    
Topic: Campaigns, Cause, Worst



K&G Fashion Superstore Clothing Makes You Invincible

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Mullen North Carolina is out with new work for K&G Fashion Superstore. The "big idea" Mullen went with was the notion "great clothes can make people feel more confident in their own skin" thereby making them invincible. Hence, the name of the campaign: Invincible. Watch as a man pogos across the street blind folded, fends off a nunchuck-wielding attacker and rescues puppies from a burning building

Another commercial has a woman jumping out her window, catching an arrow and performing all manner of physical and musical skills. Along with the television spots, there's outdoor, web and direct.

We can't say much for the fashions but the campaign does make a point. When you wear clothes you like, you do feel more confident about everything you do.

by Steve Hall    Mar- 4-10    
Topic: Campaigns



Volvos Get Naughty

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What with its heritage as the vehicle for preppy, suburban families, "naughty" is the last word that comes to mind when thinking of a Volvo. So either Arnold is way off with this new Volvo campaign or they are doing everything they can to reposition the brand as choice vehicle for porn stars, Victoria's Secret models and lipstick lesbians.

Or maybe this will just cement the brand's heritage as a bus for the over-privileged upper middle class and their naughty children.

Hmm. How about "Volvos. They're boxy but they're good"? Oh wait. That's been done.

by Steve Hall    Mar- 3-10    
Topic: Brands, Campaigns










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