C.R.A.P.A.D.S. Says Rich Media Can Kill You

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Remember back in the day when the click was king and animated banners were all the rage? Back when Geocities sites ruled? Yea, they were quaint times. Thankfully, we've come a long way since then. Well, some of us have. Not the Council of Responsible Advertisers Promoting Accepted Digital Solutions or C.R.A.P.A.D.S. No. C.R.A.P.A.D.S. thinks it's still all about the click and all this rich media stuff is, well, crap. After all, who wants bloated images floating across the screen?

C.R.A.P.A.D.S. wants us to appreciate the "beauty and effectiveness of traditional ad banners. Company Chairman Charles Letchwell says they're reliable and "better suited for real internet people."

C.R.A.P.A.D.S. Creative Director Eldred Tosveck says rich media is "gratuitous and obscene" and "only 98 percent of the web browsers are enable with The Flash. Who's looking out for the other two?"

You'll be surprised when the responsible party behind this campaign is outed. We know who it is but we're not saying. After all, that would take the fun out of the hunt, right?

And now...FULL DISCLOSURE: This company advertises on Adrants. And they pay us money to do so. OK? We good?

Now come on, who can be the first to name the company?

by Steve Hall    Feb-11-10    
Topic: Campaigns, Online



Diesel Wants You to be Stupid

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Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.

And so there you have it. That's the wisdom emanating from Diesel's latest campaign. Don't be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there's a brand that isn't afraid to associate itself with morons.

But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don't be overly cautious. Life is an adventure. Live it and love it.

by Steve Hall    Feb- 2-10    
Topic: Brands, Campaigns



Panties in a Bunch Over Nike 'Gun Reference' Ad

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Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.

Of course NBA players bringing their guns into the locker room isn't so smart either.

But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...

by Steve Hall    Feb- 1-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Some Combinations Are Just Funny

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Yes, indeed. Some combinations are very funny. Others not to much. In this new campaign from Sydney-based Three Drunk Monkeys for radio station Nova 969, a new morning team is promoted by highlighting odd combinations. Like a cow and a man on a tennis court, a woman with balloon hands performing a vasectomy and hot twins having a barbecue with a cannibal.

It's up to you to decide whether or not these combinations are, in fact, funny or just strange.

by Steve Hall    Feb- 1-10    
Topic: Campaigns, Strange



Philadelphia Still Loves You

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We're home. We're sick. We can't work. So we're just going to take easy pot shots at ad campaigns today. Philadelphia? Never been there. Have no right to comment on the relevance of the ad campaign of the actual place it promotes but that's what we do here so just for fun we're gonna say we hate this campaign. Why? Because we're sick and can't think of anything witty to write. So forgive us, Philadelphia. Your press release just arrived at the wrong time.

We're sure the cheesesteaks are great, the family life amazing, the bars are fun, the art beautiful, the ladies pretty and the legs hot. But we can't really vet any of what this campaign claims. Guess we'll have to make it to Philadelphia someday to find out. Until then, the campaign sucks.

by Steve Hall    Jan-26-10    
Topic: Campaigns



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Montana Meth Wants You to Say Something

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With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.

Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.

by Steve Hall    Jan-14-10    
Topic: Campaigns, Cause, Commercials



Armani Taps The Unbelievable Hotness of Megan Fox

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Those eyes! That waist! Those hips! Those lips! The Come Hither-ness! Yes, we're talking about Transformers hottie Megan Fox. The actress, replacing Victoria Beckham, is the new underwear model for Emporio Armani's Spring/Summer collection. Admire her beauty here.

Fox will also appear in the designer's Armani Jeans campaign.

by Steve Hall    Jan-13-10    
Topic: Brands, Campaigns, Celebrity



BBC' Knowledge Hopes to Avert Idiocracy

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With the tone of a 42Below commercial and the logic of If You Give A Mouse A Cookie, this new commercial from the BBC which promotes its Knowledge program is a panoply of random facts such as the fact pencils can dram a line 56 kilometers long, a full moon is nine times brighter than a half moon and a snail can sleep for three years. Who knew?

The campaign comes from the appropriately named Three Drunk Monkeys

by Steve Hall    Jan-13-10    
Topic: Campaigns, Commercials



Near Naked Twilight Star Ashley Greene Fronts Drool-Worthy SoBe Campaign

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Ashley Green, who plays the part of Alice Cullen in the Twilight movie series, recently donned painted swimwear for a photoshoot which will make its way to a new SoBe LifeWater campaign. Reportedly, the ad will appear in the upcoming Sports Illustrated Swimsuit issue. The campaign is said to mirror the concept of the issue which will have the models in bodypainted swimwear.

A video of the photoshoot can be seen here and a gallery of photos is here.

by Steve Hall    Jan-12-10    
Topic: Campaigns, Celebrity, Racy








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