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Southern Comfort's "Whatever's Comfortable" Increased Sales 6% Not exactly filled with the same panache of the original, Wieden + Kennedy is out with a new Southern Comfort "Whatever's Comfortable" commercial in which a man finds comfort in an unlikely place. The original ad has been credited with increasing sales 6% during the first year of the campaign. We're not sure what this second one will do for beauty parlor revenue. Smokeless Tobacco Brand Aims to Change Smoking Rules A new campaign from Denver-based Cultivator Advertising & Design for e-cigarette company FIN Branding Group touts the brand's smokeless, tobacco-free cigarette. A new commercial entitled "Rewrite the Rules" aims to illustrate that e-cigarettes are acceptable in places were regular cigarettes are not; in bars, bowling alleys, the office and restaurants. Two versions were created because even though e-cigarettes only emit water vapor, some broadcasters do not allow images of the vapor on air. Baby's Penis Fears Yawning Mohel Red Urban -- in collaboration with Untitled Films and Rooster Post -- has launched a new campaign for Toronto-based 23 Degrees Roastery which highlights a few awkward moments which resulted from people forgetting their morning cup of coffee. Three online spots show coffee-deprived individuals yawning at very inappropriate times. In one spot, exhaustion prevents a doctor from delivering some terrible news in a sensitive manner. In another, a bomb squad lets the clock run out as their yawns become contagious. In the third, an overly sleepy Mohel about to perform a circumcision doesn't exactly inspire confidence in the baby's family. The spots end with an appeal from 23 Degrees: "Please don't forget your coffee." Geico's Caveman Gets A Job At Vonage JWT New York is out with new work for Vonage which dumps testimonials in favor of a new spokesperson. Perhaps doing Geico a favor and giving the caveman a new job -- OK, OK, it's not the caveman -- JWT has introduced a street character who rants about phone companies "living in the stone age" and foisting "barbaric pricing models" on an unsuspecting public. Our caveman -- OK, OK, let's call him Homeless Man -- is seen by, presumably, a Vonage executive and and poof...like Grumpy Cat's newfound fame...becomes the brand's Chief Generosity Officer. And he's all about being crazy generous. Brad Pitt Helps Benjamin Moore Repaint Main Streets Across North America The Martin Agency is proud to present its first work for Benjamin Moore since winning the account in February. Entitled Main Street Matters, the new campaign features a television commercial voiced by Brad Pitt with support from social media and digital ads. The campaign urges Americans (or anyone, really) to vote for their favorite Main Street to be entirely repainted by Benjamin Moore. It's not very clear at first how to vote. (Click a state or provence on the map and then select a town within.) Voting will be open through June 30 and painting and renovations will commence in 20 cities from July 2013 through May 2014 Holland Tells America What's Really Cool The Dutch government, with help from Mustache, has launched Holland. The Original Cool. It's a 3-year joint effort sponsored by the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport and Amsterdam Marketing and aims to increase tourism from America. Informing America Holland isn't just flowers and windmills, a two minute video touts some of the things AMericans give fancy names to but are simply a way of life in Holland. It sure looks inviting to us. Currently, the video sits in the number two spot on Reddit's video page. Lingerie Retailer Introduces Bras For MILFs Would Stifler's mom approve? Lingerie retailer, True & Co. is launching a line of bras for MILFs. No, seriously. And while the sexual innuendo is loud and clear, the brand has defined MILF as Mom I'd Like to Fit...as in provide the perfect fitting bra. Using a Netflix-like algorithm to determine bras size (as opposed to the usual over and under measurements), the brand hopes to make the fitting process easier and more accurate. A Mother's Day promotion encourages people to submit photos of their moms for the brand's Facebook MILF Gallery. Hmm. Wonder how this one will go over. Campaign Compares Belief in Lottery to Stuff That Actually Matters David&Goliath is out with a new campaign for the California Lottery that compares winning the lottery to believing in -- let's be honest -- far more important things like women's rights, landing on the moon and continuing to surf after a shark has bitten off your arm. While one may very well wish to believe they will win the lottery and, hence, play it all the time, is it fair to compare that belief to important cultural events and personal achievement? Tourism Campaign Highlights Utah's Mighty Five The Utah Office of Tourism has launched a new campaign, created by Struck, that highlights the state's five national parks: Zion, Bryce Canyon, Capitol Reef, Canyonlands and Arches. The new campaign, which breaks today and includes broadcast, print, outdoor and digital, hopes to establish the Utah National Park circuit as a can't-miss adventure and offers visitors the tools they need to plan their own Mighty Five adventure. An online planning site helps create custom Mighty Five itineraries from 3-10 days in length. Orbit Girl Returns With More Talking Food Following the talking Falafel, Orbit Gum is out with two new talking food ads. In the first, a giant helping of meat and potatoes sticks around as annoyingly witty seat mates after the inflight meal has be cleared. In another, a giant serving of talking nachos disrupts a polo match by taunting one bow tie wearing attendee. Following each kooky scenario, our Orbit Girl, the very delicious Farris Patton, appears to tell us, "Don't let food hang around. Clean it up with sugar-free Orbit. Fabulous!" The ads, created by Energy BBDO, are humorously creepy. We can't wait to see the talking bowl of chili. 
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Source: Viral Video Chart
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