Kelly Bundy Rocked the Miniskirt But Christina Applegate Rocks Fruitwater

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OK, First of all, Christina Applegate is 41. Let that sink in for a minute. 41. Got it? 41. It seems just yesterday she was 18, all sexed up as Kelly Bundy wearing tight miniskirts and crop tops on Married With Children giving men of all ages something pleasurable to think about while trying to go to sleep on a lonely night.

At 41, the woman is still scorchingly hot but as a mom she tends to shy away from the short skirts and crop tops preferring, instead, more conservatively elegant mommy-wear.

Now, Applegate can be seen in a new Zambezi-created campaign for Coca-Cola's Glaceau Fruitwater, the brand's zero-calorie fruit-flavored line of water.

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by Steve Hall    Aug- 1-13    
Topic: Campaigns, Celebrity, Racy



DISH's Talk Boston Teaches You How to 'Pahk the Cah in Havahd Yahd'

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Having come from Boston myself, the Boston accent is something very familiar to my ears. Though I don't really have a Boston accent (parents weren't from Boston), I have an ear for it and can spot all those fake Boston accents in movies from a mile away.

When DISH launched its recent campaign featuring the Boston Guys talking about the service's Hopper (Hoppa), I was pleasantly thrilled to see the Boston accent done right. The Boston Guys campaign, created by Barton F. Graf 9000 (or Baaahton F. Graaahf 9000 as AdWeek's David Gianatasio once called them), began about a year ago and was so loved the agency kept giving us more and more.

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by Steve Hall    Jul-30-13    
Topic: Campaigns



Bookstore Chain Helps You Sleep With Your Favorite Book Characters

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Books? Actual printed books? People still buy those things? Apparently so. Otherwise this ACW Grey-created campaign for Israeli bookstore chain Steimatzky is a total waste of money.

Whether or not it's wasted ad spend remains to be seen but one thing is clear; this is one very creative ad campaign. The work centers on print which carries the headline "The Right Book Will Always Keep You Company." The visuals then convey the headline quite literally by placing characters from well known novels in bed with readers.

Yes, yes, we realize this could kick up quite a different set of scenarios given racier book titles but let's keep things innocent for now.

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by Steve Hall    Jul-24-13    
Topic: Campaigns



Stephanie Gilmore's Dad Defends Her 'Sexploitation' Roxy Ad

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Last week, surfwear brand Roxy released a promotional video some dubbed softcore porn. In the ad, five-time world professional surfing champion Stephanie Gilmore is seen frolicking in bed wearing just her underwear. Later she is seen taking a shower and cavorting on the beach in a bikini. She never actually surfs.

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by Steve Hall    Jul-15-13    
Topic: Campaigns, Racy, Trends and Culture



Robert Pattinson Admires Sexy Legs From Bathtub in New Dior Ad

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Twilight star Robert Pattinson will soon be seen in an upcoming Dior Homme campaign. Early photos were released via Dior's Twitter account late Friday which show a fully clothed Pattinson relaxing in a bathtub while admiring a disembodied pair of legs propped alongside the tub.

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by Steve Hall    Jul-15-13    
Topic: Brands, Campaigns, Celebrity



Jay-Z, Rihanna Just Do It in New Global Budweiser Campaign

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Hmm. After viewing some of the Translation-created work for a new 85-country Budweiser campaign which features Rihanna and Jay-Z, we can't help but think they could have summed up the entire campaign with a tagline like, "Just Do It."

Oh wait.

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by Steve Hall    Jul-12-13    
Topic: Campaigns, Celebrity



Calvin Klein Proves Rooney Mara Has Teeth

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Oh how we love Rooney Mara. Ever since we first saw her in Tanner Hall, we've been infatuated with her work. Rooney, whose sister Kate we also love, is fronting a Calvin Klein campaign for the brand's new fragrance, Down Town. Helmed by David Fincher, who directed Mara in The Girl with the Dragon Tattoo and The Social Network, the one minute ad, a bit overly hipsterific for its own good, is very Audrey Hepburn-esque and features the song Runaway from the Yeah Yeah Yeahs.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns, Celebrity, Racy



'Legendairy' to Bring Legendary Epicness to Australian Dairy

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After watching this mini epic anthem for Dairy Australia, you might have the sudden urge to run out and down a couple gallons of milk, a few pounds of butter or a side of beef. On August, 4, the Australian industry group will launch its first major campaign in six years. It will be called Lengendairy.

This legendary, pro-dairy farming epic will take the form of TV, print, digital, radio, event sponsorships as well as heavy PR and raise the awareness and stature of the dairy industry.

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by Steve Hall    Jul-12-13    
Topic: Brands, Campaigns



Pepsi Thinks Soda Coursing Through Your Veins is A Good Thing

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It's really quite sad when soda brands even remotely imply their products approach something any sane person would consider healthy. Oh sure, we all want to consume a soda from time to time but to imply the crap carries any health benefits is ludicrous.

But that does not appear to have concerned BBDO Dusseldorf when they created this poster campaign for Pepsi which is said to deliver "refreshment and energy to all parts of the body." The image appears to be a body's veins and capillaries which are colored so as to mimic the brand's color scheme.

It doesn't take much more than a cursory Google search to determine study after study have determined soda is simply not healthy. Yes, it won't kill you if you consume it in moderation but for those who drink it like coffee on a daily basis, it would appear the prognosis is not good. Via.

by Steve Hall    Jul- 2-13    
Topic: Bad, Brands, Campaigns



Not Everyone Knows Geico Rocks Car Insurance

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Today, Geico launches a new ad campaign that reminds us just how familiar we have become with the brand's tagline, "Fifteen minutes could save you fifteen minutes or more on car insurance." And they are having a bit of fun with the few who haven't yet embedded it in their psyche.

In each of two ads, a person recites the line and another responds, "Everybody knows that" which causes the first person -- feeling slightly off-put -- to cite yet another insightful (and quite silly) fact.

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by Steve Hall    Jul- 1-13    
Topic: Campaigns










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