Even Santa Can't Get Track-side at Nascar

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UPS is out with a new campaign that broke this past Sunday during the Daytona 500. The campaign which includes three spots will run through the Sprint Cup Series on FOX. One of the spots highlights the fact UPS is "the only delivery company trusted track-side by Nascar.

In the commercial, we see the paperboy, a pizza delivery guy, the milkman, the mailman, the stork, an un-named major delivery competitor and even Santa Claus...who is so angry he can't get in, he starts to climb the fence.

the work comes from The martin Agency

by Steve Hall    Feb-16-10    
Topic: Campaigns



Nationwide Insurance Taps World's Greatest Spokesperson

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So...is there such a thing as the World's Greatest Spokesperson? According to Nationwide Insurance, yes, and they set out to find him living in a cabin on a snowy mountaintop. Apparently, the dude has a history. He's one work for Bears Are Dangerous and a PSA about the dangers of germs.

Of course, you've never heard of him because he's a fabrication. But he does have his own website, Facebook page, Twitter account (he's following no one...not good)and a T-shirt making application.

more »

by Steve Hall    Feb-15-10    
Topic: Brands, Campaigns, Commercials



Vitamin Water's Steve Nash is 'The Most Ridiculous Man in the World'

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We love the Dos Equis Most Interesting Man in the World campaign. Many people do. Because it's funny. And Weird. And, well, ridiculous. And Vitaminwater knows this. And so does Nike Trash Talk sneaker creator, philanthropist and Phoenix Suns' guard Steve Nash.

Nash appears in a series of Vitamin Water videos which spoof the Dos Equis Most Interesting Man in the World campaign. Nash's version is entitled The Most Ridiculous Man in the World. And it is ridiculous. And brilliant. Ridiculous and brilliant. When do you get to use those two words in the same sentence?

We love that.

by Steve Hall    Feb-12-10    
Topic: Brands, Campaigns, Creative Commentary, Good, Spoofs, Video



C.R.A.P.A.D.S. Says Rich Media Can Kill You

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Remember back in the day when the click was king and animated banners were all the rage? Back when Geocities sites ruled? Yea, they were quaint times. Thankfully, we've come a long way since then. Well, some of us have. Not the Council of Responsible Advertisers Promoting Accepted Digital Solutions or C.R.A.P.A.D.S. No. C.R.A.P.A.D.S. thinks it's still all about the click and all this rich media stuff is, well, crap. After all, who wants bloated images floating across the screen?

C.R.A.P.A.D.S. wants us to appreciate the "beauty and effectiveness of traditional ad banners. Company Chairman Charles Letchwell says they're reliable and "better suited for real internet people."

C.R.A.P.A.D.S. Creative Director Eldred Tosveck says rich media is "gratuitous and obscene" and "only 98 percent of the web browsers are enable with The Flash. Who's looking out for the other two?"

You'll be surprised when the responsible party behind this campaign is outed. We know who it is but we're not saying. After all, that would take the fun out of the hunt, right?

And now...FULL DISCLOSURE: This company advertises on Adrants. And they pay us money to do so. OK? We good?

Now come on, who can be the first to name the company?

by Steve Hall    Feb-11-10    
Topic: Campaigns, Online



Diesel Wants You to be Stupid

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Smart may have the brains but stupid has the balls. Smart listens to the head but stupid listens to the heart. Smart had one good idea and that idea was stupid. Stupid is the relentless pursuit of a regret-free life. Smart has the plans, stupid has the stories.

And so there you have it. That's the wisdom emanating from Diesel's latest campaign. Don't be smart and boring. Be stupid and have fun. Wear Diesel and be an idiot. Now there's a brand that isn't afraid to associate itself with morons.

But if you drink in the entirety of the campaign, it does begin to make sense. Take risks. Have fun. Don't be overly cautious. Life is an adventure. Live it and love it.

by Steve Hall    Feb- 2-10    
Topic: Brands, Campaigns



Panties in a Bunch Over Nike 'Gun Reference' Ad

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Make the Logo Bigger's Bill Green takes a long look at that "gun reference" Nike ad featuring Kobe Bryant and Lebron James. Some are offended Nike would allow such a reference. Some, such as Lebron (in a hilarious contradiction), defend the ad claiming the notion it's a gun reference is ridiculous. Some, like us, don't give a shit and think people should move on and not read so much into stuff. Not you, Bill. All those other conspiracy theorists and cause group kooks.

Of course NBA players bringing their guns into the locker room isn't so smart either.

But seriously, give it a rest. Move on. There's nothing to see here. Go live your life and appreciate it. Don't waste it whining about advertising. Oh wait...

by Steve Hall    Feb- 1-10    
Topic: Brands, Campaigns, Celebrity, Opinion



Some Combinations Are Just Funny

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Yes, indeed. Some combinations are very funny. Others not to much. In this new campaign from Sydney-based Three Drunk Monkeys for radio station Nova 969, a new morning team is promoted by highlighting odd combinations. Like a cow and a man on a tennis court, a woman with balloon hands performing a vasectomy and hot twins having a barbecue with a cannibal.

It's up to you to decide whether or not these combinations are, in fact, funny or just strange.

by Steve Hall    Feb- 1-10    
Topic: Campaigns, Strange



Philadelphia Still Loves You

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We're home. We're sick. We can't work. So we're just going to take easy pot shots at ad campaigns today. Philadelphia? Never been there. Have no right to comment on the relevance of the ad campaign of the actual place it promotes but that's what we do here so just for fun we're gonna say we hate this campaign. Why? Because we're sick and can't think of anything witty to write. So forgive us, Philadelphia. Your press release just arrived at the wrong time.

We're sure the cheesesteaks are great, the family life amazing, the bars are fun, the art beautiful, the ladies pretty and the legs hot. But we can't really vet any of what this campaign claims. Guess we'll have to make it to Philadelphia someday to find out. Until then, the campaign sucks.

by Steve Hall    Jan-26-10    
Topic: Campaigns



adidas Meets Star Wars on Street Corner

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Where in the world would you expect to see Darth Vadar and the Stormtroopers hanging out with Snoop Dogg, David Beckham Calle 13 and Neil Armstrong? In a new Sid Lee-created commercial for adidas, of course. The new spot celebrates the launch of the brand's Star Wars sneakers and apparel. It's culture clash-licious.

by Steve Hall    Jan-15-10    
Topic: Brands, Campaigns, Commercials, Good



Montana Meth Wants You to Say Something

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With four new commercial which, as past campaigns have, illustrate the not so pleasant effects of methamphetamine, the Montana Meth Projects asks kids to say something when their friends say they are going to try meth.

Directed by three-time Academy Award-nominated cinematographer Wally Pfister, the ads can be seen here.

by Steve Hall    Jan-14-10    
Topic: Campaigns, Cause, Commercials










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