The Census is Really, Really Friendly. Honest.

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We really, really like the new Census 2010 campiagn from Draft/FCB. Five commercials tell the story of Americans from different backgrounds, how they view life in America, their dreams and aspirations and how the Census can help them realize those dreams.

The campaign is the furthest thing you'd expect from a government agency, no less one that's supposed to be all about numbers, facts, figures and other boring and mundane stuff like that.

The spots were directed by Uber Content's Jason Kohn and can be viewed here.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Commercials



Emma Watson Loses A Leg For Burberry

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Yes. Emma Watson, darling of the Harry Potter movie franchise, is making her way into the world of advertising. Except, she's left one of her body parts behind. In a new Burberry ad, her right leg seems to be missing. Was she recently attacked by a shark? Or did a designer, once again, get a bit overzealous with PhotoChop?

It's beyond comprehension how such an egregious error could go unnoticed by all of the eyes that most certainly saw this campaign before it went out the door. Unless...which is a much more likely scenario...it was released on purpose by Burberry which knew full well the press would eat it up. If that's the case, big points for the marketers behind the brand. If not, someone's getting fired. Or at least sent back to PhotoChop...uh...Shop training.

Update: There's a video of the photoshoot which appears to reveal this ad may not have been a Photoshop Disaster. In the video her leg can be seen behind her brother's leg. Whether or not it's the same pose is up for debate but this seems to confirm our assumption Burberry did this on purpose knowing they'd get press. Watch and decide.

by Steve Hall    Jan- 7-10    
Topic: Campaigns, Celebrity, Strange



MADD Brings Us An Idiot's Guide to Drunk Driving

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Well here's a different approach to safe driving advertising. Rather than horrific death and dismemberment, TBWA Toronto has created a quirky MADD campaign that highlights the stupid behaviors of idiots who explain how to stay on the road while drunk. There's no blood. There's no guts. There's no screaming girlfriend and there's no inconsolable parents.

Nope. Just a collection of doofuses telling us how they manage not to crash while drunk. Hmm. Not too sure about this one. Making light of drunk driving? That's sort of like making light of misogynist shiny suds who taunt women in a shower. Who would do that?

by Steve Hall    Jan- 5-10    
Topic: Campaigns, Commercials, Strange



Without Environmental Concerns There'd Be No Musicians

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So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.

With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.

by Steve Hall    Dec-21-09    
Topic: Campaigns, Cause, Celebrity



If You View Bullying Online, You Are A Bully Yourself

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London's Department for Children, Schools & Families, with help from Profero, has released a series of videos portraying cyber-bullying. The various clips show kids being taunted and teased. They then end with the taunted and teased teen taking control of the camera and explaining how when the viewer laughs at the taunt they are just as much a part of it as the people doing the actual taunting.

See the campaign here.

Protect your children from cyber bullying before it starts.

by Steve Hall    Dec-15-09    
Topic: Campaigns, Video



Do You Know What Bears Do in There?

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Don't you love how much bottled water and beer companies love to tout how great they are because they come from crystal clear springs that cascade down from snow-capped mountaintops? Don't you love how they never mention what the wildlife does in that crystal clear water?

Well Breckenridge Brewery of Colorado cares and they make a point of reminding us what bears do in the wild. The work comes from Cultivator Advertising & Design and will break in January on the Cotton Bowl and/or the Orange Bowl as well as Fox sports programming.

by Steve Hall    Dec-14-09    
Topic: Campaigns, Commercials



Nokia Saves the World With Responsiveness

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Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.

by Steve Hall    Dec-11-09    
Topic: Brands, Campaigns, Cause



Oh Snap! Radio Shack Gets Down With Its Holiday Self

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Just so we're clear. Adrants isn't a misogynistic entity which hates everything. We actually like stuff. Kooky stuff. Weird stuff. Strange campaigns from electronics retailers like Radio Shack ("The Shack") which manage to be moderately cool without leaving the essence of the brand behind: lots of electronics at great prices.

Butler, Shine, Stern and Partners created an eight spot holiday campaign which was produced by Stardust. The campaign's got Biz Markie, breakdancing astronauts, a toy soldier DJ and other oddities.

See all the commercials here.

by Steve Hall    Dec- 8-09    
Topic: Campaigns



Dear World: We're Sorry For Ignoring Global Warming

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If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.

If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.

more »

by Steve Hall    Dec- 8-09    
Topic: Campaigns, Cause



Target Gets All Awkward About Christmas

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You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?

Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.

Price is always important but focusing on in strips away some of the brand's cache. What do you think?

by Steve Hall    Dec- 7-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary








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