Without Environmental Concerns There'd Be No Musicians

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So, according to this campaign from TDA Advertising for Patagonia's 1% for the Planet, musicians would be nowhere if it weren't for environmental causes. There'd be no beaches on which musicians could build their multi-million dollar palaces; there's be no "socially-charged anecdotes" to share at dinner parties and if musicians had no purpose, we all have to listen to music meant for massage therapists.

With POP, print and online, the campaign promotes a 40-song CD from musicians such as Jackson Brown, Mason Jennings and Jack Johnson who donated their work pro bono. All proceeds from the sale of the CD will go to the charity.

by Steve Hall    Dec-21-09    
Topic: Campaigns, Cause, Celebrity



If You View Bullying Online, You Are A Bully Yourself

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London's Department for Children, Schools & Families, with help from Profero, has released a series of videos portraying cyber-bullying. The various clips show kids being taunted and teased. They then end with the taunted and teased teen taking control of the camera and explaining how when the viewer laughs at the taunt they are just as much a part of it as the people doing the actual taunting.

See the campaign here.

Protect your children from cyber bullying before it starts.

by Steve Hall    Dec-15-09    
Topic: Campaigns, Video



Do You Know What Bears Do in There?

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Don't you love how much bottled water and beer companies love to tout how great they are because they come from crystal clear springs that cascade down from snow-capped mountaintops? Don't you love how they never mention what the wildlife does in that crystal clear water?

Well Breckenridge Brewery of Colorado cares and they make a point of reminding us what bears do in the wild. The work comes from Cultivator Advertising & Design and will break in January on the Cotton Bowl and/or the Orange Bowl as well as Fox sports programming.

by Steve Hall    Dec-14-09    
Topic: Campaigns, Commercials



Nokia Saves the World With Responsiveness

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Nokia is humanizing itself with a series of videos which highlight people using technology for the greater good of people around the world. There are three vidoes up with more to follow. You can view the videos here, here and here.

by Steve Hall    Dec-11-09    
Topic: Brands, Campaigns, Cause



Oh Snap! Radio Shack Gets Down With Its Holiday Self

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Just so we're clear. Adrants isn't a misogynistic entity which hates everything. We actually like stuff. Kooky stuff. Weird stuff. Strange campaigns from electronics retailers like Radio Shack ("The Shack") which manage to be moderately cool without leaving the essence of the brand behind: lots of electronics at great prices.

Butler, Shine, Stern and Partners created an eight spot holiday campaign which was produced by Stardust. The campaign's got Biz Markie, breakdancing astronauts, a toy soldier DJ and other oddities.

See all the commercials here.

by Steve Hall    Dec- 8-09    
Topic: Campaigns



Dear World: We're Sorry For Ignoring Global Warming

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If you're on the side which believes the world is going to melt away due to global warming, you'll love this new campaign from Arc Communications for Greenpeace which hopes to catch the attention of those attending. the 15th annual United Nations Climate Change Conference in Copenhagen.

If you're on the side which believes global warming is just a natural cycle, you'll get a nice chuckle out of the campaign.

more »

by Steve Hall    Dec- 8-09    
Topic: Campaigns, Cause



Target Gets All Awkward About Christmas

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You know Target, right? That big box store that's hip? The one everyone pronounces as if it were some kind of French lingerie store? The one that likes to target the female target? The one that likes to associate big assed babes shakin' ass with little girl's back packs?

Got that mental picture yet? Now open your eyes and watch these three new commercials which focus on the retailer's low prices. They're marginally witty in that 20-something copywriter sort of way. They poke fun at a doofus who'd never find himself on a a date with a girl this cute. They highlight those awkward Christmas moments when finances interfere with the spirit of the day. They make it perfectly OK to adorn your house with lights like this guy does.

Price is always important but focusing on in strips away some of the brand's cache. What do you think?

by Steve Hall    Dec- 7-09    
Topic: Brands, Campaigns, Commercials, Creative Commentary



Dockers to Put Hair Back on Men's Chests, Halt Metrosexualism

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Did you know testosterone levels in men dropped 1.2 percent per year, or about 17 percent overall between 1987 and 2004? Did you know nearly 80 percent of the net employment losses from November 2007 to April 2009 were incurred by men? Did you know 58.9 percent of all graduate students in fall 2008 were women?

Sounds pretty emaciating if you're a man doesn't it? Well Dockers, yes Dockers, wants to put an end to the decline of manly manliness with a new campaign that screams "Wear the Pants." Yes, the preppy standby wants to "put forth a new definition of masculinity, one that embraces strength and sensitivity and appeals to men who can change a tire AND a diaper." Hear that, metrosexuals? Turn in your skinny jeans right now!

With print, billboard, radio, social media, events and digital launching December 1, a new TV spot will air during the Super Bowl in February. Created by DraftFCB, the campaign will touch 40 countries worldwide.

by Steve Hall    Dec- 2-09    
Topic: Brands, Campaigns



Restaurant Helps You Inhale and Exhale

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Ever been out to dinner and marvel with a gasp at the succulent beauty of your meal as the waiter places it in front of you? Ever gasped the same way but with a decidedly different feeling when the waiter rests the bill on the table at the end of the meal? Wouldn't it be nice if you could breath a sigh of relief instead?

That's the brilliantly simplistic message of this ad for the Salem, MA-based Sixty2 on Wharf Restaurant and Lounge created by Keith Lane Creative. It's part of a campaign to promote the restaurant's mid-week Really Happy Hours from 5PM to 7PM.

by Steve Hall    Nov-24-09    
Topic: Campaigns, Magazine, Social



Dalai Lama, Nelson Mandela, Mother Teresa 'Funk Off'

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This comment may best sum up this recent work from LAVA Communications in Sydney promoting the December appearance of The Dalai Lama in Australia for a series of talks and teachings: "A band dressed up as old famous people. It's been done. Fail."

A video, called The Nobel Funk Off, is being sold as having been created by "An anonymous private supporter of His Holiness the Dalai Lama." In other words, it was created by the agency which also says it will "shift focus" in a couple of weeks to reveal more about the event.

Hey, it's all in good fun. right?

by Steve Hall    Nov-23-09    
Topic: Campaigns, Cause, Celebrity, Events










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