East German Band Rammstein Butchers Its Porn

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New Berlin agency, TODD is out with a new campaign for the East German band, Rammstein and Universal Music. The campaign promotes the new Rammstein album, Liebe ist für alle da (Love Is There For Everyone) with the message that everyone has the right to express and receive love in whatever odd or kinky way they choose. The launch single "Pussy" shows the band members starring in their own porn movie, directed by Jonas Åkerlund.

And then there the butcher hacking the head of some dead animal. Have a look at all four videos here, here, here and here.

Believe it or not, its a campaign and it's airing on TV.

by Steve Hall    Nov- 9-09    
Topic: Campaigns, Racy, Strange, Video



What Is Southern Comfort? It's New Orleans' Savior

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If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.

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by Steve Hall    Oct-28-09    
Topic: Brands, Campaigns



'The Switch' Has John Hodgeman Depressed

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Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.

You can view the commercial here, here and here.

by Steve Hall    Oct-23-09    
Topic: Brands, Campaigns, Commercials



When Words Fail Just Invent New Ones

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When you've spent hours in a conference room concepting a campaign and you can't come up with a thing or the client has shot down everything you've proposed to them, this is the result. From Shalmor Avnon Amichay comes this print campaign for the Mercedes Benz E-Class Coupe.

And it just might be the right approach for a vehicle that, as Mercedes proponents would have us believe, is in a class of its own. So why not create a new language just to describe it? See the second ad here.

You decided.

by Steve Hall    Oct-19-09    
Topic: Campaigns



If You Can't Charge for Tweets, Charge for Their Fuel.

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The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.

1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.

According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"

So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.

by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Cause, Social, Strange



Bearing Change for Obama, Brammo Bikes from Detroit to DC

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With help from Crispin Porter + Bogusky (featuring built-in tweetage from @bogusky hisself!), two intrepid messengers from Brammo are on a mission to present President Obama with the most energy-efficient electric vehicle in America: the Brammo Enertia powercycle.

The pair adds a dash of bloggable epic to the quest by road-trippin' it from Detroit to Washington, DC: the route automotive CEOs took when they made their pilgrimages to beg for bailout aid.

"But instead of seeking aid, were going to present President Obama with a homegrown solution to the transportation crisis," the pair writes gleefully.

To succeed in their quest, dubbed ShockingBarack, they're depending on little more than "the kindness of everyday Americans." Visit the ShockingBarack website to offer them a place to crash, a source that'll help them get in touch with the President or an outlet to fuel their motorbikes. (They promise to reimburse you the $0.30 it takes to charge them.)

If you lack the inclination or the geographic convenience to do either, follow the journey. The latest video -- where they visit the Mayor of Adrian bearing a peace offering of donuts -- appears below.

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by Angela Natividad    Oct-15-09    
Topic: Brands, Campaigns, Guerilla, Online, Social



Satan's Got Nice Digs; He's Just Got a Serious Pest Problem.

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Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.

The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.

See Episode 1 in English below; Episode 2 follows but is only available in French.

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by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Video



How's a Gushers Make You Feel? Toll, Toll, Supertoll!

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"Okay dancers, show me 'crazy with happiness'!"

You gotta love whatever comes after a statement like that.

"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.

Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.

We ask you -- what on the internet is better than this? Curious work by Publicis Modem.

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by Angela Natividad    Oct-14-09    
Topic: Brands, Campaigns, Strange, Video



Cobbler's Impure Thoughts Manifested in New Footwear Line

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It seems things are heating up over at Taryn Rose International. The brand is rolling out a new identity and a redesign of their footwear. But calling these shoes footwear doesn't really encapsulate the totality of their allure. These shoes are not soccer mommy footwear. They're so smoking hot they just might burst you into flames.

New ads featuring the most scorch-worthy shoes from the line appear in high end mags such as Elle and Vogue. And the ads do get attention. As well as a strong desire to run out a buy a pair. Sure they have some ballet flats and low rise styles mixed in for practicality. But thanks to Taryn, her blistering boots and sizzling pumps, we imagine an addition to the wardrobe from the brand that can successfully change the "work from home soccer mommy (in her pajamas)" look into the "smoldering temptress" look that turns every man within a 100 yard radius into a drooling, stuttering fool. Heck, these shoes make a girl want to run to the gym so the calves will be worthy of the shoes' fever pitch.

See the other two ads in the campaign here and here.

- Written by...it's a secret.

by Steve Hall    Oct- 8-09    
Topic: Campaigns, Good



Ford to Debut Unscripted :15s For Drive One Campaign

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Of Ford's new Drive One commercials, The Ford Story blog tells us "The comments are as real as the people who made them. They are not scripted. In fact, these people didn't know that it was Ford filming them, or that they would be used in commercials. That's the only way to get genuine opinions, and that's how these were produced."

The campaign, in which Ford owners tell the camera what they like so much about their vehicles, breaks October 12. You can view eight of the commercials here.

Ford does seem to be fairing much better than GM. Will these spots help?

by Steve Hall    Oct- 8-09    
Topic: Brands, Campaigns










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