Sorry, just trying out a headline or two. As part of a project to live in and report from Detroit for a year, Time Inc. asked five local ad agencies, to come up with ads answering the question: Why would anyone smart, young, and creative move to or stay in Detroit? why Detroit is a good place to live. Crowdsource that vote now before the ads run in Fortune next week. Two thoughts: 1) Too bad Time Inc. didn't ask residents who work for a living outside agency glass palaces for their ad ideas and 2) Cute how global shops are thought of as local! Ennyway, can you do better than these? Leave your lines in the comments-I know you will.
"Boom boom boom, everybody say..." Release your inner island. Get your inner DJ on. DJ. Any of these *yawn* work for you? Malibu Rum continues the island vibe of its spots, its most irreverent of spots, in this Radio Maliboom Boom DJ Drink Mixer thing. (Wouldn't it be a music mix, not a drink mix? Digress, thy name is me.) Check it out here. Need instructions? YouTube it!
Second-largest gourmet coffeehouse retailer and one of the thorns in Starbucks' side, Caribou Coffee is rolling out their first TV from Colle+McVoy below. Get Real covers on the chain's focus on handcrafted drinks. (Isn't anything prepared in restaurants crafted by hand? I think it must be!) But, the bigger jab here is right at SB with this "Real People" go to Caribou theme. Hmmm, at the risk of someone going, dude, seriously, it's just a TV spot, time to get a little more real.
Brian on Idaho Ad Agencies points out a new campaign for pre-sliced RoastWorks veggies from Stoltz Marketing Group. (HEY, it's not just about BBDO around here, freaks.) There's a requisite microsite with short short extolling the virtue of pre-cut so as to avoid a nasty post-cut.
In the latest version of its iPhone-bashing commercials, McGarryBowen compares the Verizon Google Droid phone to a robot. A robot that crushes rocks. A robot that punches holes walls. Why? Because we don't need smart phones. We need robot phones. Why? Because robot phones do.
So...the Droid is an un-smart, idiotic brute that can kick ass and take names? Is that really what we want in a phone?
This ad is so far off the mark it falls into comical territory. The comparison to a rock crushing robot is absurd. Phones don't need to crush rock. They need to smartly do digital things with ease. Kinda like this thing from Apple called the iPhone. Heard of it?
New Berlin agency, TODD is out with a new campaign for the East German band, Rammstein and Universal Music. The campaign promotes the new Rammstein album, Liebe ist für alle da (Love Is There For Everyone) with the message that everyone has the right to express and receive love in whatever odd or kinky way they choose. The launch single "Pussy" shows the band members starring in their own porn movie, directed by Jonas Åkerlund.
And then there the butcher hacking the head of some dead animal. Have a look at all four videos here, here, here and here.
Believe it or not, its a campaign and it's airing on TV.
If you ever wanted to know everything there is to know about New Orleans - well, an overly stereotypical version of the place - you need look no further than these new commercials from Southern Comfort created by Arnold Worldwide.
Three new Apple commercials debuted last night and they directly address the launch of Windows 7. In one John Hodgeman humorously breaks his promise over an over again for each previous Windows release. In another, Hodgeman pretends to be a news anchor interviewing people making the switch but it's not the switch he'd hoped for. In the third, a woman decides not to stick with what she knows and hooks up with Justin Long.
You can view the commercial here, here and here.
When you've spent hours in a conference room concepting a campaign and you can't come up with a thing or the client has shot down everything you've proposed to them, this is the result. From Shalmor Avnon Amichay comes this print campaign for the Mercedes Benz E-Class Coupe.
And it just might be the right approach for a vehicle that, as Mercedes proponents would have us believe, is in a class of its own. So why not create a new language just to describe it? See the second ad here.
The most loved and hated socnet du moment is partnering with Crushpad, a company that lets amateurs make, sell, brand and market their own wines -- to produce a Twitter-branded Pinot Noir and Chardonnay.
1/4 of the proceeds for the project, dubbed The Fledgling Initiative, go to a nonprofit called Room to Read, which promotes literacy for children in places like Sri Lanka, India, Laos, Zambia and Nepal.
According to Biz Stone and Ev Williams, the partnership's in keeping with their commitment to grow Twitter -- "because if you can't read you can't tweet!"
So there you have it. Ignite a future for the high-profile navel-gazers of tomorrow with your own bottle of Twitter wine, which goes for $20 a pop. Every case sold buys 60 local language books for Room to Read. You can also keep up with The Fledgling Initiative and find ways to get involved by following @fledgling.