Say hello to "My Home is Like Hell," a campaign that encourages the intrepid to move if their current residence feels anything like eternal damnation.
The effort is for Vlanimmo.be, a Belgian firm that specializes in helping users find new homes either to buy or rent. Agency Cherry and Cake plans to produce four videos that feature an actual home in hell, and the unhappy protagonist Matt Demon, whose Facebook and Twitter you can follow if you don't have enough fictional friends.
See Episode 1 in English below; Episode 2 follows but is only available in French.
"Okay dancers, show me 'crazy with happiness'!"
You gotta love whatever comes after a statement like that.
"Kinderkreis," a universe constructed for Gushers video "Danse Gooshers," is a fictional TV show where occasionally uncomfortable-looking German kids are offered a product. Then they tell the host how they feel about it -- think "crazy with happiness!" -- and a series of spandex-ensconced interpretive dancers pump out that sentiment to the best of their abilities.
Watch orange man go ballistic. He's feeling it! But for a real thrill, wait until the dancers are greenscreened in with the faces of inexplicably delighted children.
We ask you -- what on the internet is better than this? Curious work by Publicis Modem.
It seems things are heating up over at Taryn Rose International. The brand is rolling out a new identity and a redesign of their footwear. But calling these shoes footwear doesn't really encapsulate the totality of their allure. These shoes are not soccer mommy footwear. They're so smoking hot they just might burst you into flames.
New ads featuring the most scorch-worthy shoes from the line appear in high end mags such as Elle and Vogue. And the ads do get attention. As well as a strong desire to run out a buy a pair. Sure they have some ballet flats and low rise styles mixed in for practicality. But thanks to Taryn, her blistering boots and sizzling pumps, we imagine an addition to the wardrobe from the brand that can successfully change the "work from home soccer mommy (in her pajamas)" look into the "smoldering temptress" look that turns every man within a 100 yard radius into a drooling, stuttering fool. Heck, these shoes make a girl want to run to the gym so the calves will be worthy of the shoes' fever pitch.
See the other two ads in the campaign here and here.
- Written by...it's a secret.
Of Ford's new Drive One commercials, The Ford Story blog tells us "The comments are as real as the people who made them. They are not scripted. In fact, these people didn't know that it was Ford filming them, or that they would be used in commercials. That's the only way to get genuine opinions, and that's how these were produced."
The campaign, in which Ford owners tell the camera what they like so much about their vehicles, breaks October 12. You can view eight of the commercials here.
Ford does seem to be fairing much better than GM. Will these spots help?
We're already over a week late on this but...Starbucks recently launched its new VIA product yesterday. For those of you living in a coffee vacuum VIA is Starbucks' answer to the one shot coffee pod trend in home brewing. The brand is touting the offering as being so good "you won't be able to tell the difference between Starbucks VIA and our brewed coffee."
Um what? Isn't this completely counter to the brand Starbucks? Hello? Starbucks? We visit your stores for the highest quality brewed coffee. We happily pay a little extra for your unique ability to make that great cup of coffee a cup we CAN'T get elsewhere. Your outstanding personal service (most of the time). And sometimes the ambiance. We WANT to taste the difference.
Ford evangelist Scott Monty's sent us some stats on the progress of Ford's Fiesta Movement, whereby 100 social "agents" drive around the country in Euro-spec Fiestas and complete appealing monthly missions related to volunteerism, adventure, style and design.
The results of the missions are broadcast on YouTube, flickr, Facebook and Twitter.
According to Monty et al., brand awareness for the Fiesta has risen to the equivalent of models that have been on the market for two to three years.
For client UPS, agency Doner and production firm Psyop imagine a helpless protagonist braving the challenges of a cardboard world to meet a deadline. The ability to print remotely liberates him in the end.
The imagery is inspired but the ad suffers from mediocrity of narrative and a weak message. Next!
Australia's Kettle Chips tries its hand at self-aware gratuitous advertising -- the trick's that's fast become a must-do for any brand that wants to demonstrate it's down with savvy ad-saturated users.
The piece is, blatantly enough, labeled "Commerce Blatantly Parading as Entertainment" by Ads of the World. It features a rich douchey guy reading a storybook to a harem of hot girls at a party. They show off their ironic smarts, and he reminds us more than once what the score is.
"Tonight we are reading the tale of the hare and tortoise, and we'll attempt to relate it to Kettle Chips, who are paying for this ad..."
Brazilian retailer Lilica Ripilica, which is like a more palatable Limited Too, is embarking on an effort under a new tagline: "Enchantment." Its first piece, "Espelhos" ("Mirrors"), depicts a little girl who slips into a pastel fantasy world where petals turn into butterflies and you get dressed in ribbons.
Black Eyed Peas partnered with Oprah to celebrate the 24th season of her show, which sought to drum up viewership with big kick-off fetes on Michigan Ave.
The pop band sang I Gotta Feeling onstage while a humongous crowd performed a flashmob dance routine on the floor.
We watched with polite interest, having been forced to watch many a flashmob over the past coupla months (especially since the death of MJ), and were left with three as-yet-unanswered questions.