Help Quique the Debauched Argentinian Head Find a Body.

headless-quique.jpg

Yours might very well do.

more »

by Angela Natividad    Sep-25-09    
Topic: Brands, Campaigns, Strange, Video



Doomed New Beverage Goes Out to UN General Assembly

ahmedinejad-relaxzen.jpg

RelaxZen, a beverage that promises to both relax and focus you, decided to put itself to the test by sending cases of product to the 192 leaders meeting at the United Nations General Assembly.

RelaxZen is outfitted much like other doomed drinks that came and went in the early 2000s. It has zero calories and sugar, is non-drowsy and provides "100% focused relaxation."

Check out their Open Letter to the UN, which is doing a molassessy circuit of YouTube as we speak. It sports a cheap potshot of Ahmadinejad, which is supposed to be a funny illustration of how some people need to mellow out, but it just came across as feeble and sad.

more »

by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Guerilla, Political, Video



Sexty Teens Get Reputation Reminder from Teen Pregnancy Prevention Group

safe-text.jpg

Teen Pregnancy Prevention, the parents you didn't know you had, is slathering bus shelters and other minors-enhanced public places with an ad featuring a cell phone wrapped in a condom.

Text on the decidedly antiquated handheld reads, "Please practice safe text." Heh. See what they did there? Clever.

The objective is to discourage teens from sexting -- sending nude pictures to each other via mobile -- which can actually result in a child pornography charge.

There's something spicy for the resume. But the ad, which does admonish teens to think about their reputations, actually has deeper motivations: keeping teens from getting pregnant.

more »

by Angela Natividad    Sep-24-09    
Topic: Campaigns, Cause, Outdoor



Little Debbie: Bringing Creme-Filled Goodness to a Suburb Near You!

little-deb-cupcake-cars.jpg

Few people are willing to turn a cupcake down; the very word makes us hungry. Knowing we could all use something extra to smile about, Little Debbie's taking one million brand-spankin'-new cupcakes to the streets.

The Little Debbie Share-A-Thon is fortified by an armada of shiny brown Smart cars, laced with the cupcakes' curly ribbon. Chase one down for a free sugar rush. (Or just wait for one to stop.)

Giveaway kicks off on October 18th, National Chocolate Cupcake Day. There's also a sweepstakes where you can actually win one of the shiny new cupcakey Smart Cars. (Watch out for chasers, though. You're gonna get chasers.)

Social media links and the feel-good, slightly quirky TV spots appear below the drop. They speak to the youthful, pursuit-of-happiness quality simmering just under the surface of tired overworked growed-ups. For a second, we actually missed trans fats. HIGH FIVE, Luckie & Co.!

more »

by Angela Natividad    Sep-24-09    
Topic: Brands, Campaigns, Good, Promotions



Crest Grabs Seacrest. Results Less Than Believable

crest_seacrest.jpg

Is it just us or was it a really, really poor choice for Crest to hook up with Ryan Seacrest to pimp its new Crest Extra-White plus Scope Outlast? In two new commercials, Secreast uses the product and ends up attracting throngs of hotties like an Axe commercial. The dude just doesn't strike us as a lady's man. Don't know what it is but this isn't working for us.

Oh wait. Crest. Seacrest. Yea, that was too easy to pass up.

by Steve Hall    Sep-21-09    
Topic: Campaigns, Celebrity, Commercials



Doggy Style, The Little Toad and The Rider. Yea, It's A Condom Campaign

the_rider_condom.jpg

OK then. What's Advertising Week without the Pièce de résistance of advertising? Nothing. So it's our duty on this fine sunny (at least in New York) Monday to present yet another sex-laced advertising campaign. This one's from Barcelona-based Suigeneris for La Condoneria. Yea, it's a condom store and the campaign's called Rub-It. Yea, you read that right. Rub it. Which kinda makes sense for a condom campaign, right? After all, that's what you do after you put one on.

more »

by Steve Hall    Sep-21-09    
Topic: Campaigns, Racy



Relationship Retards Bare Warts, Lapsed STD Checks and All

relation-retard.jpg

Love in the Dumps has the unlikely, and possibly masochistic, ambition of becoming the non-dating site of dating sites. The homepage makes a show of highlighting everything we hate about romantic relations: a section titled Date Dispatch headlines a manifesto on white guys that date Asian girls, Pop Goes the Culture reviews "Hud" 46 years late, and Featured Impersonals showcase various users by antidepressent stats, among other things.

We like the Dr. Damage and Bitch Whispers sections best.

AAAAANYwho, to promote the site, a series of videos are hitting YouTube under the cheerful premise relationship retard. Witness a bunch of for-the-most-part dateable people proclaim, with glee, all the ways in which they'll ruin your life after a couple of months' nesting-time. One will smash you with sarcasm; another vows he'll probably leave you for the neighbour.

If only you could gauge that stuff beforehand. But, given that you can't, might as well admit that you, too, are prone to some retarded relationship shit.

more »

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Second Life Redlights, Viral Film Fest, Denmark Defends Honour

jamesdean-w-baby.jpg

- Allan Gray graciously exploits the late James Dean.

- Denmark pulls tourism vid that (apparently?) depicts it as slutty.

- Vanksen's second annual Viral Film Festival is now accepting entries. Dust off your amateur vid brainchild, that tops short film you did, or an audiovisual tale whose launch got shafted, and turn it in before October 23rd. The Festival goes down in Paris on November 26th.

- GOOG to open DoubleClick ad exchange to AdWords and AdSense customers.

- Second Life sued by sex toy guy for sex toy knock-offs. Yeah. Virtual ones. We have no idea.

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Online



Play-Doh Caters to Mommy's Little Sociopath

slide_2705_37937_large.jpg

Fresh out of Singapore, and under the catchy slogan "Safe no matter what you make," Play-Doh's launched a series of magazine ads that depict weapons of suburban destruction made out of the claylike substance.

We like it, but only because we've relinquished all ties to the Kingdom of Heaven. On the serious though, the ads are running in at least one alt weekly rag that caters to free-thinking cafe-goers that are okay with this kind of humor without necessarily being god-awful parents.

See variants below the drop.

more »

by Angela Natividad    Sep-18-09    
Topic: Brands, Bright Ones, Campaigns, Magazine



Milk Won't Just Do a Body Good; It'll Do a Body SHATTERPROOF.

wolverine_bodybymilk.jpg

Milk's seen a fine trajectory: from nondescript white cereal enhancer to mustache marks on famous faces.

Ladies and gents, we have come a long way from the Dixie Chick days. In partnership with X-Men Origins, Wolverine's whipping out his indestructible talons for the Body By Milk campaign.

more »

by Angela Natividad    Sep-18-09    
Topic: Brands, Campaigns, Celebrity, Magazine










Featured FREE Resource: