Why Paint Around it When You Can Coat it in Liquid Death?

clearex_eng-3_72dpi.jpg

Clearex acne treatment gel works a lot like Clearasil acne treatment cream (or your fluoride-rich toothpaste of choice): you rub it onto your pimples at night, then pray they're dry enough to pop or scratch off by morning.

Grasping for a clever way to market the stuff, which you either do or don't have in your cabinet, agency Shalmor Avnon Amichay/Tel Aviv dreamed up this print campaign.

Each piece is an uncomfortably close close-up of a blemished individual. The offending red dots are camouflaged, age-five-at-the-boardwalk!-style, with festive but decidedly unsexy face art. Okay, the Pacman one was kinda rawkin'.

Tagline: "Don't hide it, clear it." Inelegant but straightforward.

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Magazine, Outdoor



Apparently Black Sheep Drink Spiced Rum. Apparently.

CORBY14729_Lambs_BS_Butcher.jpg

Hoping to profit from the unfortunate fact that liquor companies only focus on chic alcoholics or incurable ass-gawkers, Corby Distilleries launched a beverage for the other crowd.

Lamb's Black Sheep Spiced Rum greets life with a simple-enough print campaign featuring authoritative white wording at the foreground of a chalkboard -- where a black sheep first cuts his teeth, presumably while scrawling mediocre sentences across them as punishment.

The work's nothing special but we did cop a grin when we saw the piece that read "You think bacon comes from cows." That's not so much black-sheepy as ditzy. But that's cool, most of us are a little bit of both.

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Outdoor, Poster



iLike's Acquisition, Sue-Happy Citizens, and a Wee Bit of Magic

pPOLO2-5922953_standard_v330.jpg

- People dig sharing stuff on Facebook, more than via email, or via MySpace, or via Twitter, or via anything else, really.

- "Life Guard" tees get Ralph Lauren sued. (Via.) Just for giggles, we ran a search for [ralph lauren lifeguard] on Google and clicked on "Lifeguard Cotton Tee - RalphLauren.com," which comes up first in search results. That link now leads to this beach patrol tee. But if you hit "Cached," you'll find it used to lead to that really boring sucker at left.

- Canadian model Liskula Cohen wins landmark case that will force Google to unmask an anonymous blogger who posted slutty pictures of her and, logically, called her a skank. Sigh.

- The least interesting man in the world probably won't sell any beers. He may, however, contribute to the sales of many geeky t-shirts. "Stand back. I'm going to try SCIENCE."

- MySpace swallows iLike.

- Talking Quizno's oven drives guys to therapy for what should be obvious reasons.

- Something that has nothing to do with advertising, but everything to do with "geometry, light and a wee bit of magic."

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Policy, Trends and Culture



Quilmes: So Tasty, You'll Sacrifice Your :30 in Adland

quilmes-chicks.jpg

"Hey big nose. I think we're in a Quilmes spot."

Young & Rubicam make good in the comically self-aware "Spot," where two guys at a club look around and discover, by virtue of the gimmicks they recognize from beer ads, that they're living in an ad for Quilmes, a brand of Argentinian beer.

more »

by Angela Natividad    Aug-20-09    
Topic: Brands, Campaigns, Commercials, Good, Trends and Culture



'Perfect Day' Yields Less-than-Perfect Piece

peugeot-record.jpg

Peugeot puts the pedal to the melodrama in "Perfect Day," a frosty but soft piece for its Crossover 3008 with Grip Control Technology. (We're not really sure what that is but if it aids in the creation of perfect vinyls in the sand, then hey, why not.)

The ad wraps up with the words "NEW TECHNOLOGY. NEW RESPONSABILITY." Props for the minimalist take, but that idea probably could've been delivered with a pinch more grace and the CAPS LOCK light off. Also, not sure where this will air, but "responsibility" is spelled like so when written in English (as opposed to "responsabilite" in French). Easy mistake to make, but somebody should've been watching out; to English-speaking audiences, it looks clumsy.

more »

by Angela Natividad    Aug-19-09    
Topic: Bad, Campaigns, Commercials



Even in Death, Obama Girl Remains Selflessly Political

obama-girl-dying.jpg

In what could, for some, be considered poetic justice, Barely Political contributes to the untimely-yet-prolonged death of its charmingest Frankenstein Monster: Obama Girl.

Amidst a campy new jingle and some ass-wiggling with a faux Republican, a reluctant Obama Girl -- recently informed that she's cheated vindictive Death -- is thrown into a wall of knives. The resulting perversion of a quaint Victorian pastime gives her the chance to perform something most actors salivate for: a death scene.

The chill demeanour she maintains, even as life leaks unconvincingly out of her sternum, is a tribute to our casually jaded generation. She even gets a dandy little healthcare message in.

more »



:30 SECONDS Brings Ad Agency Vapidity to Australian TV

30secs2.jpg

Inspired, I guess, by the unconditional love Mad Men receives from doting ad creatives, Australian network The Comedy Channel is launching a tongue-in-cheek ad drama called :30 SECONDS.

The show takes place in the present, not the past, which means that while lots of douchey Don Draper types still abound, you also suffer the loss of gratuitous smoking, for which much platinum blonde and gratuitous hipster rumpled-shirtiness is expected to compensate.

Palatable and time-wastey. See McBaney, Martin, Marion, Brooker, Barbara, and Sumo. Also see the print pieces, outfitted with irreverent quotage and shiny creatives.

The campaign, by Sydney's Three Drunk Monkeys, launches August 22; the show itself debuts September 7, 8:30 PM.

by Angela Natividad    Aug-19-09    
Topic: Campaigns, Poster, Television



Levi's Panders to Frat Heads with American Mockumentaries

levis-new-america.jpg

Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."

This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.

There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."

And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.

by Angela Natividad    Aug-19-09    
Topic: Brands, Campaigns, Online, Video, Worst



Bored With GoDaddy, Danica Patrick Now Pimping Watches

danica_tissot.jpg

In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared. So now she's off to pimp watches. Where does the girl find time to drive anymore?

Patrick hooked up with GQ to appear in a four page advertorial (pdf, sadly) for Tissot Swiss Watches in the September issue. So there she is All glamor girl-style. In the pool wearing a bikini and getting some hunk boy love. Against a wall in a dress and heels getting pulled away by a mysterious arm which has "I want to have sex with you" written all over it. Sitting atop an old school newspaper man as if to...I don't know...show some form of mini-skirted feminine superiority. And presumably naked and embraced by a dude while watches the size of a person's head grace each of their wrists.

Well, at least she's moved beyond her car model days.

by Steve Hall    Aug-18-09    
Topic: Brands, Campaigns, Celebrity



Foster's Brings Back 'How to Speak Australian'

fosters_speak_australian.jpg

Really not all that great unless you think picking up a girl with a simple tip of a beer can, a mumbling idiot and a generous bartender are your form of entertainment, here are three new commercials from Foster's which bring back the brand's "How to Speak Australian" tagline.

Digitas Chicago created the spots along with...MODERNIZED ELEMENTS (INCLUDING SOCIAL MEDIA AND ONLINE VIDEO)!!!!!!

OMG! This is amazing. We've never seen such leading edge work before in our entire career of kicking the crap out of the ad industry! This is just....I don't know...such stunning work. Just can't get over it. Need to take a nap to recover from all this excitement.

But we suppose it's cool the spots were directed by Bud "Dude" spot director Clay Weiner. It's all good.

by Steve Hall    Aug-14-09    
Topic: Campaigns, Commercials








Stanton Optical


Featured FREE Resource: