Hmm. Elevating an automobile to the level of mankind's varied and stellar achievements is a tall order. Granted, it's no small feat to create a great car but to equate it to space travel and other such lofty human endeavors is, well, a bit pompous. Now don't get us wrong. This Mullen-created campaign for the 2014 Acura MDX, "Made For Mankind," is great work. It's inspiring and thought-provoking.
A little bit Red Bull Stratos and a little bit Hill Holliday-created Infiniti from back in the day, the campaign -- if you can get through it without smirking -- is one that will endear you to the human race and give a a warm and fuzzy feeling about what we, as humans, can accomplish when we put out minds to task.
The campaign broke Friday with, of course, a Vine teaser. Outdoor, print and online will round out the campaign.
Released over a month ago with literally no uptake on YouTube, this quirky video campaign for erectile dysfunction pill Dynafil from PharmaDynamics features an awkwardly smarmy Phil the Legend who's recently got his mojo back after popping a few pills.
Phil, one of those guys who should never be overly confident and should always gracefully shrink into the background, has become overly confident with the ladies after having taken Dynafil. In the videos. we are treated to Phil's cringe-worthy antics such as an attempt at witty reparte with a video store clerk and overly obsequious flirtation with a babe on the beach all while wearing shirts that are too tight and shorts that are too short.
Not exactly filled with the same panache of the original, Wieden + Kennedy is out with a new Southern Comfort "Whatever's Comfortable" commercial in which a man finds comfort in an unlikely place. The original ad has been credited with increasing sales 6% during the first year of the campaign. We're not sure what this second one will do for beauty parlor revenue.
A new campaign from Denver-based Cultivator Advertising & Design for e-cigarette company FIN Branding Group touts the brand's smokeless, tobacco-free cigarette. A new commercial entitled "Rewrite the Rules" aims to illustrate that e-cigarettes are acceptable in places were regular cigarettes are not; in bars, bowling alleys, the office and restaurants.
Two versions were created because even though e-cigarettes only emit water vapor, some broadcasters do not allow images of the vapor on air.
Red Urban -- in collaboration with Untitled Films and Rooster Post -- has launched a new campaign for Toronto-based 23 Degrees Roastery which highlights a few awkward moments which resulted from people forgetting their morning cup of coffee.
Three online spots show coffee-deprived individuals yawning at very inappropriate times. In one spot, exhaustion prevents a doctor from delivering some terrible news in a sensitive manner. In another, a bomb squad lets the clock run out as their yawns become contagious. In the third, an overly sleepy Mohel about to perform a circumcision doesn't exactly inspire confidence in the baby's family. The spots end with an appeal from 23 Degrees: "Please don't forget your coffee."
JWT New York is out with new work for Vonage which dumps testimonials in favor of a new spokesperson. Perhaps doing Geico a favor and giving the caveman a new job -- OK, OK, it's not the caveman -- JWT has introduced a street character who rants about phone companies "living in the stone age" and foisting "barbaric pricing models" on an unsuspecting public.
Our caveman -- OK, OK, let's call him Homeless Man -- is seen by, presumably, a Vonage executive and and poof...like Grumpy Cat's newfound fame...becomes the brand's Chief Generosity Officer. And he's all about being crazy generous.
The Martin Agency is proud to present its first work for Benjamin Moore since winning the account in February. Entitled Main Street Matters, the new campaign features a television commercial voiced by Brad Pitt with support from social media and digital ads.
The campaign urges Americans (or anyone, really) to vote for their favorite Main Street to be entirely repainted by Benjamin Moore. It's not very clear at first how to vote. (Click a state or provence on the map and then select a town within.)
Voting will be open through June 30 and painting and renovations will commence in 20 cities from July 2013 through May 2014
The Dutch government, with help from Mustache, has launched Holland. The Original Cool. It's a 3-year joint effort sponsored by the Netherlands Board of Tourism and Conventions, KLM Airlines, Schiphol Airport and Amsterdam Marketing and aims to increase tourism from America.
Informing America Holland isn't just flowers and windmills, a two minute video touts some of the things AMericans give fancy names to but are simply a way of life in Holland. It sure looks inviting to us.
Currently, the video sits in the number two spot on Reddit's video page.
Would Stifler's mom approve? Lingerie retailer, True & Co. is launching a line of bras for MILFs. No, seriously. And while the sexual innuendo is loud and clear, the brand has defined MILF as Mom I'd Like to Fit...as in provide the perfect fitting bra.
Using a Netflix-like algorithm to determine bras size (as opposed to the usual over and under measurements), the brand hopes to make the fitting process easier and more accurate.
A Mother's Day promotion encourages people to submit photos of their moms for the brand's Facebook MILF Gallery. Hmm. Wonder how this one will go over.
David&Goliath is out with a new campaign for the California Lottery that compares winning the lottery to believing in -- let's be honest -- far more important things like women's rights, landing on the moon and continuing to surf after a shark has bitten off your arm.
While one may very well wish to believe they will win the lottery and, hence, play it all the time, is it fair to compare that belief to important cultural events and personal achievement?