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To strengthen the US Postal Service's online chops -- and give augmented reality technology some bonafide useful marketing implementation -- AKQA/DC developed the virtual box simulator.
Here's how it works: you print a little eagle off the website. (This is so the system knows how big your item is, relative to something else.) Switch on your web cam and launch the Virtual Box Simulator. Hold the eagle up to the camera until a virtual box appears, then toggle the size to best suit whatever item you plan to ship.
30Rock's Jane Krakowski appears in this tacky ravaging of Gone with the Wind for Breyer's ice cream.
And while we can appreciate the seamless integration of a contemporary (if hardly worthy) Scarlett O'Hara, it disgusts us to no end when she puts on the Southern simper and weds her crappy girls-night-out-fantasy dialogue to Rhett's timeless hot/cold leading man ditties.
What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.
If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.
So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.
So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?
OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?
Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.
We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.
See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.
We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.
Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.
@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.
You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.
This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.
There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.
Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.
Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.
This shit's over-the-top, but we got one or two dry giggles out of it.
It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?
Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.
On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends, dive into vehicles with strange men and abuse strange girls with traffic cones.
For the most part he fails, but that doesn't stop him from doing it all himself.
Roberts' shenanigans look nothing short of insane, but only because we don't have the Lush Googles on. After the guy belts out a war cry and shoves a trash bin through a store window, we're graced with a simple enough tagline: "If you wouldn't do it sober...", tying it to last year's effort, similarly (though less ambiguously) titled "You Wouldn't Do It Sober."
Harrowing shit, seeded by Team Rubber.