Levi's Panders to Frat Heads with American Mockumentaries

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Taking a break from its role as ad land's mouthpiece for the American adolescent's collective wet dream, Levi's partnered with Break to bring forth "Stories of a New America."

This is supposed to be the more relatable version of its frontiersy-sounding "Go forth" campaign. Hit a point on a rust-coloured US map to watch, oddly enough, mockumentaries of American pastimes.

There's currently only one pinpoint, a video for the "Manhattan Beach Six Man Volleyball Tournament." Composed of co-ed teams playing volleyball in costume, the California (?) based pseudo-event is supported by inspired quotes like "this is the one setting where people can get away with wearing as least as possible."

And of course you have guys dressed like Smurfs. Just think of the whole thing as a less interesting version of ING's Bay to Breakers, populated with characters from The Hills.

by Angela Natividad    Aug-19-09    
Topic: Brands, Campaigns, Online, Video, Worst



Bored With GoDaddy, Danica Patrick Now Pimping Watches

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In her every GoDaddy appearance, Danica Patrick always looked as if she was sleeping or bored out her mind with the silly antics which accompanied every GoDaddy outing in which she appeared. So now she's off to pimp watches. Where does the girl find time to drive anymore?

Patrick hooked up with GQ to appear in a four page advertorial (pdf, sadly) for Tissot Swiss Watches in the September issue. So there she is All glamor girl-style. In the pool wearing a bikini and getting some hunk boy love. Against a wall in a dress and heels getting pulled away by a mysterious arm which has "I want to have sex with you" written all over it. Sitting atop an old school newspaper man as if to...I don't know...show some form of mini-skirted feminine superiority. And presumably naked and embraced by a dude while watches the size of a person's head grace each of their wrists.

Well, at least she's moved beyond her car model days.

by Steve Hall    Aug-18-09    
Topic: Brands, Campaigns, Celebrity



Foster's Brings Back 'How to Speak Australian'

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Really not all that great unless you think picking up a girl with a simple tip of a beer can, a mumbling idiot and a generous bartender are your form of entertainment, here are three new commercials from Foster's which bring back the brand's "How to Speak Australian" tagline.

Digitas Chicago created the spots along with...MODERNIZED ELEMENTS (INCLUDING SOCIAL MEDIA AND ONLINE VIDEO)!!!!!!

OMG! This is amazing. We've never seen such leading edge work before in our entire career of kicking the crap out of the ad industry! This is just....I don't know...such stunning work. Just can't get over it. Need to take a nap to recover from all this excitement.

But we suppose it's cool the spots were directed by Bud "Dude" spot director Clay Weiner. It's all good.

by Steve Hall    Aug-14-09    
Topic: Campaigns, Commercials



Kentucky Mad Men, Queen Latifah and Woodstock Love

- Need a date? Mad Men need not apply.

- KFC wants you to Go f... fry yourself.

- More real fake designer bag bargains.

- Naked Netflix.

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Keyword Gayness, NBC Must-Fire TV and Verizon's Crop Art

- Keywords gone wild!

- NBC = Next Big Cutback?

- Digital writers wanted. Earn while you churn!

- Can you see me from space now?

by Bill Green    Aug-10-09    
Topic: Campaigns, Political, Social, Specialty, Strange



Chunky The Dog on Twitter? Sign Us Up!

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Slow news day--don't hate. Chewed Slippers is the winning selection by Chunky in this contest to pick a website name from UK shop Nonsense. Check out the little fella after the jump. Whatever leg he humps? Winner! He even blogs and Twitters too.

more »

by Bill Green    Aug-10-09    
Topic: Campaigns



Walmart Hopes Miley Cyrus Can Bring Some Cool

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In case you were wondering, the Miley Cyrus machine is alive and well. While we'd have to query a bunch of 12 year old girls to know for sure, it seems Miley is on her way to convincing kids it's (shudder) cool to buy clothes at Walmart. Out with her new line of clothing from Max Azria, Miley talks about what clothing means to her and what it was like to work with designer Max Azria.

While far from sluterrific Britney Spears-inspired fashion, Miley says, "This line has inspired me to take chances with what I wear a little bit more."

Ooo. Risky. But moms will be happy there's no belly shirts in this line of clothing.

by Steve Hall    Aug- 5-09    
Topic: Campaigns, Celebrity, Commercials



Some Things Are Better Left Unseen

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We really don't need to be reminded what emanates from the rear end's of others but Chinese air freshener TianTian is making it impossible to ignore with a new campaign that brings the formerly silent but deadly to the three dimensional forefront.

Oh yes, that really is a 3D representation of a fart you see coming out of that guys ass. This is just too much to take. No longer will we be able to commute without visualizing a 3D fart coming out of everyone's ass. Thanks a lot TianTian.

by Steve Hall    Aug- 3-09    
Topic: Campaigns, Strange



Possibly the Happiest Bank Campaign Evar

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When was the last time a bank campaign made you feel all giddy and happy? Never? Well you might feel that way after viewing these three spots (here, here and here) for Regions bank created by Luckie & Company. Along with Crossroads Films and director Wayne Isham, the campaign latches on to recent research which finds the U.S. personal savings rate has gone from negative in 2008 to 6 percent today. Hence, Regions is there to give people's savings a home.

Along with the three spots, the campaign includes online advertising, a new microsite, redesigned ATM screens and a branch makeover.

Must have been an interesting gig for Isham. "Now hold that can up, shake it and dance." Over and over and over and over and over...

by Steve Hall    Jul-28-09    
Topic: Campaigns, Commercials, Good, Online, Point of Purchase



Even Adrants Thinks This Campaign is Gratuitous

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Huh? Did we just write that headline? Are we now going to launch into how the use of sexual imagery is gratuitous, after having defended it (sort of) for years? Yes we are. Why? Not becasue sexual imagery is a bad thing. No. Not at all. But because this particular campaign leaves one with a giant, "You're selling what to who?" disconnect.

Copyranter found a New Zealand-based campaign for Widex hearing aids which employs "a naked hussy and a tattooed, tasseled tranny (I think)." Yea. Seriously.

more »

by Steve Hall    Jul-27-09    
Topic: Bad, Campaigns, Racy










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