Cannes Lions: Not the Funnest Welcome into Advertising's Sandbox.

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First ad I saw upon entering the Palais. Where better than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?

Somewhat less depressing than the wrist slitter cause ad that appeared on BART trains during New Years Eve '06.

by Angela Natividad    Jun-21-09    
Topic: Campaigns, Cause, Events, Industry Events, Outdoor



Here's a Message That's Fun for the Whole Family.

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Throw open that beach towel, get a public service announcement: "You're probably not expecting to drown today." Not especially, no.

Other fun-tastic messages in ideal places include "You're probably not expecting to need a helmet today" and "Being run over while jaywalking only happens to other people."

And here are some highly depressing, but decidedly effective, TV spots. Sobering stuff for preventable.ca by Wasserman + Partners/Vancouver.

by Angela Natividad    Jun-18-09    
Topic: Campaigns, Cause, Commercials, Outdoor, Television



Spot Turns Theatre into Giant Cervix

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It's not as bad as it sounds. To encourage women to get regular Pap smears, and to promote its Cervical Cancer Screening Program, BC Cancer Agency partnered with Cineplex Odeon Theatres to air "Eye of the Cervix" in theatres.

Friendly enough ad. The curtain opens to reveal a pretty, congenial doctor. She asks if we're comfortable, does a quick swab and decisively says, "And we're done."

Closing lines bring it home: "It doesn't take long to prevent cervical cancer. Remember to have regular Pap tests."

We like it just fine, and it even made us feel productive, but here's where wanky boyfriends turn to their partners and go, "When was the last time you got checked?"

By Cossette/Vancouver.

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by Angela Natividad    Jun-18-09    
Topic: Campaigns, Cause, Commercials



Unexpected Biological Changes Make Zack a Less Dull Boy

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"V-Day" kicks off a new online video effort by Tampax that follows the story of Zack Johnson, a guy who woke up one morning to find he has a gaping vagina where his second head should be.

Don't know how it'll all pan out, but it promises to be occasionally funny in a banal teen angst kind of way. Follow the progression at Zack16.com, a site reminiscent of a teenage boy's notebook, complete with videos, a blog, Polaroid-styled images and a Twitter feed.

The tweets are kind of funny and appear to be getting progressively more emo. Apparently he's already had a period and now feels every guy should experience one.

Hear, hear. Although to be frank, marvelous breakthroughs in birth control make it so even real women don't have to endure random visits from Aunt Flo anymore.

Work by Leo Burnett/Chicago.

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by Angela Natividad    Jun-18-09    
Topic: Brands, Campaigns, Online, Video



UNIQLO Calendar, Lady Parts Auto, Nestle Copywriter Wanted

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- Recapping Dos Equis' Most Interesting Man in the World.

- JWT could use Nestle copywriter.

- Lady Parts. Auto services.

- VW tweetnalysis.

- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)

- UNIQLO calendar.

by Angela Natividad    Jun-18-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion, Packaging



Yes, Stella Even PILLAGES Prettily.

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The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.

"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.

It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*

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by Angela Natividad    Jun-18-09    
Topic: Brands, Campaigns, Good, Video



Elejump to Show Your Earth-Savvy

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Heh, this is highLARity. For Sustrans, which campaigns for sustainable transport in the UK by promoting a bike-or-walk commute, Rubber Republic launched Elejumper.

The object of the advergame is to build enough steam for the elephant to slide onto a ramp with sufficient momentum to get himself to work. Probably the best part about it is you can hit space bar mid-flight to flap his ears, and if you flap them while he's on the ground he kind of just lays there, thumping pathetically. Oh how we LOLed.

The game's objective is to promote Sustrans' Change Your World 2009 challenge, where, for the week beginning June 29th, people are invited to swap their cars out for more earth-friendly transport. If all car users do it for just one day, traffic is expected to go down 20% that week.

Pledge your support at the Change Your World site or at the end of the game.

by Angela Natividad    Jun-17-09    
Topic: Campaigns, Cause, Events, Games



Come On, Not Everyone's Cut Out to Work in Model Massage.

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Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.

The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."

Tagline follows: "More than 140,000 job positions. One of them will make you happy."

Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.

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by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Video



Staples Hops the Cause Caboose.

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To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.

Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.

Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.

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by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social



Laboring Mom Bears Teen, Finds the Strength to Scold

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"One Powerful Mother," the latest PSA by Partnership for a Drug-Free America, casts light on a powerful woman indeed. Moments after giving miserable vagina-decimating birth to a teenager, then having her heart shredded to pieces as he rolls his eyes and starts walking off, she still has the strength to raise her head -- ever so slightly -- and say, "Don't even think about going to Kevin's."

The message is swiftly and cleverly delivered: it takes one powerful mother to have a teen. And an even tougher one is called for to keep that teen drug-free.

Work by agency Martin Williams and production firm Gartner.

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by Angela Natividad    Jun-17-09    
Topic: Campaigns, Cause, Commercials, Television










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