UNIQLO Calendar, Lady Parts Auto, Nestle Copywriter Wanted

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- Recapping Dos Equis' Most Interesting Man in the World.

- JWT could use Nestle copywriter.

- Lady Parts. Auto services.

- VW tweetnalysis.

- Disney, Asus partner on kiddie Netpal comps. (Via @FredCavazza.)

- UNIQLO calendar.

by Angela Natividad    Jun-18-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion, Packaging



Yes, Stella Even PILLAGES Prettily.

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The cool thing about Stella Artois is that it maintains a semblance of flair without ever forgetting it's still just a beer.

"Pirate Paper Boat" takes place somewhere French Riviera-like. A woman fails in her attempts to flag down a waiter for a Stella Artois Legere; an entirely-too-suave dude, separated from her by the breadth of a fountain, witnesses her distress and sends her his Stella in a paper boat.

It'd be a charming little piece if the ad stopped there. But it doesn't. They call it "Pirate Paper Boat" for a reason!*

more »

by Angela Natividad    Jun-18-09    
Topic: Brands, Campaigns, Good, Video



Elejump to Show Your Earth-Savvy

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Heh, this is highLARity. For Sustrans, which campaigns for sustainable transport in the UK by promoting a bike-or-walk commute, Rubber Republic launched Elejumper.

The object of the advergame is to build enough steam for the elephant to slide onto a ramp with sufficient momentum to get himself to work. Probably the best part about it is you can hit space bar mid-flight to flap his ears, and if you flap them while he's on the ground he kind of just lays there, thumping pathetically. Oh how we LOLed.

The game's objective is to promote Sustrans' Change Your World 2009 challenge, where, for the week beginning June 29th, people are invited to swap their cars out for more earth-friendly transport. If all car users do it for just one day, traffic is expected to go down 20% that week.

Pledge your support at the Change Your World site or at the end of the game.

by Angela Natividad    Jun-17-09    
Topic: Campaigns, Cause, Events, Games



Come On, Not Everyone's Cut Out to Work in Model Massage.

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Instead of going down the office space ennui route and depicting depressed people with depressing jobs, Brazil-based Emprego Certo ("Dream Job") showcases a guy with a truly enviable metier -- but who can't stop bitching about it.

The "Massage Therapist for Models" complains about the long hours, the malcontents, his aching muscles and the lack of holidays. One day, he vows, "I'll quit this nightmare."

Tagline follows: "More than 140,000 job positions. One of them will make you happy."

Cute. According to the PR folk, the video hit over 1.7 million online views and was spread generously from inbox to inbox. Work by BorghiErh/Lowe films.

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by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Video



Staples Hops the Cause Caboose.

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To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.

Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.

Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.

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by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social



Laboring Mom Bears Teen, Finds the Strength to Scold

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"One Powerful Mother," the latest PSA by Partnership for a Drug-Free America, casts light on a powerful woman indeed. Moments after giving miserable vagina-decimating birth to a teenager, then having her heart shredded to pieces as he rolls his eyes and starts walking off, she still has the strength to raise her head -- ever so slightly -- and say, "Don't even think about going to Kevin's."

The message is swiftly and cleverly delivered: it takes one powerful mother to have a teen. And an even tougher one is called for to keep that teen drug-free.

Work by agency Martin Williams and production firm Gartner.

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by Angela Natividad    Jun-17-09    
Topic: Campaigns, Cause, Commercials, Television



Van-Tastic Seeks Freeloaders for Ultimate Aussie Roadtrip

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"We're looking for seven pairs of travellers, one for each of Australia's stunning states, to become Van-Tastic Adventurers."

Winning pairs will be flown from anywhere in the world to Australia, where they'll be given a "karmic campervan" that looks a lot like the Plaid Nation tourbus, actually. They'll also get to digicams and laptops for six weeks, $1000 worth of gas, free access to the area's top attractions and a list of places to go.

But that's not all! The best travel documentary produced by one of the seven couples gets $10,000 and two Virgin Blue domestic flights.

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I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?

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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Hammer Pants Flash Mob Molests Skinny Jeans Buyers

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We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.

"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.

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by Angela Natividad    Jun-16-09    
Topic: Campaigns, Celebrity, Guerilla, Promotions



Toddler Does a Dance! And This is Why You Should Buy Designer Water.

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Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?

Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.

Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!

more »

by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Video










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