Staples Hops the Cause Caboose.

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To win both the youth and the responsible parent vote, Staples commissioned social marketing firm Mr. Youth to develop "Do Something 101," a cause program that's, at the very least, relevant to the office supply chain's MO.

Campaign elements, from what we can tell, are a Facebook Fan page and a Facebook app. (That's it?!) Participating students are encouraged to build a custom backpack by tagging their friends and then donate money to help the 13 million kids in the States that can't afford school supplies.

Every completed backpack makes participants eligible for a chance to go to New York and meet Ciara, who can teach you the one-two step*, which is as good a reason as any to drum up crayon cash for your less-plush peer.

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by Angela Natividad    Jun-17-09    
Topic: Brands, Campaigns, Cause, Celebrity, Online, Social



Laboring Mom Bears Teen, Finds the Strength to Scold

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"One Powerful Mother," the latest PSA by Partnership for a Drug-Free America, casts light on a powerful woman indeed. Moments after giving miserable vagina-decimating birth to a teenager, then having her heart shredded to pieces as he rolls his eyes and starts walking off, she still has the strength to raise her head -- ever so slightly -- and say, "Don't even think about going to Kevin's."

The message is swiftly and cleverly delivered: it takes one powerful mother to have a teen. And an even tougher one is called for to keep that teen drug-free.

Work by agency Martin Williams and production firm Gartner.

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by Angela Natividad    Jun-17-09    
Topic: Campaigns, Cause, Commercials, Television



Van-Tastic Seeks Freeloaders for Ultimate Aussie Roadtrip

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"We're looking for seven pairs of travellers, one for each of Australia's stunning states, to become Van-Tastic Adventurers."

Winning pairs will be flown from anywhere in the world to Australia, where they'll be given a "karmic campervan" that looks a lot like the Plaid Nation tourbus, actually. They'll also get to digicams and laptops for six weeks, $1000 worth of gas, free access to the area's top attractions and a list of places to go.

But that's not all! The best travel documentary produced by one of the seven couples gets $10,000 and two Virgin Blue domestic flights.

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I Broker Mildly Complex Summer Promotions; What's YOUR Superpower?

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So the Radisson is running this summer-long promotion called "FRIDAY IS FREEDAY," which is about as straightforward as winning FREE! timeshare. If you book at participating Radissons between May 15th and September 15th, you can score a free Friday, provided you stay two or more consecutive nights, including a Thursday or Saturday.

And as an added bonus, you also get free internet (ALL days!) and a buy one, get one free coupon for TGI Friday's.

To promote this truly cockles-warming offer, the Radisson is disseminating a web series about a little boy who's unwillingly taken on vacation by his mediocre dad and ditzy mom. He's rescued from total ennui by a Radisson employee with a heart of gold, who outfits him in free hotel gear and turns him into a FREEDAYS FRIDAYS! superhero.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Promotions, Video



Hammer Pants Flash Mob Molests Skinny Jeans Buyers

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We literally choked on our Juicy Juice when we saw this guerrilla effort for Hammertime, a new A&E show that follows the family life of MC Hammer -- kinda like Run's House.

"Each week we'll open our home to viewers to showcase the hectic pace of our lives and our eclectic family; our real life truly is drama," said MC Hammer, who apparently thinks drama is a marvel unique to his universe.

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by Angela Natividad    Jun-16-09    
Topic: Campaigns, Celebrity, Guerilla, Promotions



Toddler Does a Dance! And This is Why You Should Buy Designer Water.

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Remember the Ally McBeal days when the whole dancing baby gimmick was fresh and new, then companies like Etrade and Evian decided to leverage that same creepy phenomenon to sell things?

Yeah, us too. Anyway, Evian sent us its latest baby video, "Baby Moonwalk," which features a cute toddler that suddenly, randomly moonwalks. Consider this the fine water bottler's contribution to YouTube's amateur vid bargain bin.

Can't get enough involuntary baby manipulation? Watch for the Evian Live Young baby film -- coming to a monitor near you!

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Online, Video



Iran Gets SocNetted Up, Contextual Dating Sadness, Scowls Over CK

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- Twitter delays scheduled downtime, following the Iranian elections, to give Iranian users a platform for protest/discussion/covert tweet-ups/etc.

- Not one to miss a hot show, Anonymous launches iran.whyweprotest.net, a space for what it calls a "tech-savvy uprising."

- Okay, onto less serious things. CK orgy scandal action.

- "Contextual dating sadness."

- Swill from Lovemarks man.

- AgencySpy ponders the tough stuff.

- Harley Davidson gets all musical.



Find Freedom from Thirst ... in a Most Refreshing Seppuku.

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"Insane Crash" is a coupla months old and continues Sprite's "Freedom from Thirst" campaign, which launched in 2005.

From what we can gather, a passel of sun-fatigued, thirsty teenagers sit around, baking in their boredom. Then, in a moment of Sprite-lubricated genius, two guys on opposite ends of the quad come up with a really fun idea: slamming into each other at high speeds and exploding into droplets of sugary dew.

The first slam sparks a chain of equally inexplicable -- but apparently thrilling! -- martyrdoms, and everyone is happy, and there is rock music, the end. This sordid piece of wasted time brought to you by Ogilvy/Asia-Pacific.

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by Angela Natividad    Jun-16-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Your Car is a Chum, a Love Interest, a Family Member.

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Our intimate dependence on cars -- and weird tendency to humanize them -- lies at the heart of AAMCO's "Romance of the Road" campaign, a $30 million effort that marks the largest in its 46-year history.

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by Angela Natividad    Jun-15-09    
Topic: Brands, Campaigns, Commercials, Television



Recession Forces Agency to Hire Kid to Write Copy

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OK...so it's like David & Goliath tapped a super hot photographer (Nadav Kander) and then...gave the copywriting to, I don't know, a 12-year-old who just got her first cell phone? Hey, it's all we can think after seeing this new campaign for Las Vegas' Monte Carlo which is supposed to be "unpretentiously luxurious."

Hmm. Guess that explains the awkward mashup of IM-style clutzoid speech with high fashion photography. That or someone forgot to proof the ads after a spelling-challenged copywriter had his way with them.

See the other three ads here, here and here.

by Steve Hall    Jun-15-09    
Topic: Campaigns








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