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"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.
"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.
You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.
Ben Kunz over at Thought Gadgets drew our obliging eyes to the latest manifestation of Hitler. This time it's for Rasayana, the anti-stress tea.
It might be overstating it to suggest Hitler would've been a totally different dude if he were more of a tea drinker, but you never know. At least one blogger has suggested to us that clutching a hot beverage generally makes you nicer.
More pretty pictures at Ads of the World.
Heineken follows up its ultra-popular walk-in fridge spot with "Walking Fridge."
The end result is much the same -- frosty rows of Heineken nestled in ice, swathes of men screaming like little girls -- but the premise slightly different: instead of getting a walk-in fridge, one brand-new homeowner gets a miniature fridge that brings beverages to him on little mechanical legs.
It's like Wall-E for the hopped-out blue collar set. Agency: TBWA\Neboko with production company CZAR.NL.
Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.
It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."
Unwitting public transport users were treated to a depressing sight at some bus stops in Chile: a simulation of emaciated, depressed dogs peering out of cages, one side of which is actually the bus shelter wall.
The video below demonstrates the effort drew a crowd of gawkers and photo-snappers. Whether it earned any of those sad oily mutts a home, however, remains to be seen.
Work by TBWA\Frederick, Chile for an adoption program sponsored by Pedigree, whose kibble our dogs have consciously avoided since the early '90s. You know what'd be a real buzzkill though? A pet shelter desktop widget, like San Diego Zoo's panda cam, which we listlessly stare at between blogs.
Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.
Last year California passed Prop 8, which bans same-sex marriage within the state. The months preceding its formalization were trying ones for our gay friends in the Sunshine State; one of them even scanned freeways in pursuit of Prop 8 signs to vandalize.
In the months since, the climate surrounding Prop 8's gotten feverish. Fresh faces are leaping onto the revocation boat with the birth of a new campaign, No H8, advocated by duct-taped and facepainted social celebrities like Lacey Schwimmer, Perez, B. Scott, Calpernia Addams and Tila Tequila (at left) -- whose A Shot at Love series was labeled the first-ever bisexual dating show. =P
Yesterday California's Supreme Court released its decision about whether to uphold the controversial law. We found out this morning that it remains intact, which means you can expect a few demonstrations wherever they can be organized. I'm also pretty sure the aforementioned celebs will be tearing the tape off their faces and going on blast.
Worth noting: same-sex marriages that occurred before the ban will still be recognized, but try saying that at a cocktail party full of Evangelicals.
Behind-the-scenes vid for No H8, and more photos, are available at the campaign website.
So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.
"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?
Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.
The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.
Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.
Work by Marcus Thomas/Cleveland.
"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.
"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"