OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?
Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.
We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.
See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.
We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.
Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.
@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.
You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.
This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.
There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.
Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.
Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.
This shit's over-the-top, but we got one or two dry giggles out of it.
It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?
Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.
On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends, dive into vehicles with strange men and abuse strange girls with traffic cones.
For the most part he fails, but that doesn't stop him from doing it all himself.
Roberts' shenanigans look nothing short of insane, but only because we don't have the Lush Googles on. After the guy belts out a war cry and shoves a trash bin through a store window, we're graced with a simple enough tagline: "If you wouldn't do it sober...", tying it to last year's effort, similarly (though less ambiguously) titled "You Wouldn't Do It Sober."
Harrowing shit, seeded by Team Rubber.
John Shuttleworth appears in this BMB-created ad for Yorkshire Tea, just pompous enough to nicely serve up the ad's two themes: tea and Yorkshire, whose inhabitants are "a joyless lot," says Sell Sell.
Here's a clever little campaign for Dank! Second Hand Furniture. Each print zeroes in on a piece of furniture; whatever defect mars it visually also mars the ostentatious price that made the item unattainable.
Also see Table and Chair. By the clever visual acrobats at DDB&Co./Istanbul; via.
This print effort for Gain could probably have done with better execution. I had to read the tagline -- "It smells that good" -- and even then I had to look hard. And it was like, "Oh, it would appear that there's a person stuck to that other person."
But it isn't immediately clear that they're trapped there because they're smelling, and not because, oh, they got sat on and taken-with when their host got up again.
Variants include Gallery and Airport. Work by Leo Burnett/Toronto.