Microsoft Pulls the Affliction Card. Again.

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What do Dean Cain, Bobcat Goldthwait, and a rotund man in a silver unitard all have in common? They are all part of Microsoft's latest Internet Explorer 8 campaign developed by Indiana-based advertising agency, Bradley and Montgomery.

If that pitch made you as almost-curious as it made us, check out browserforthebetter.com. Hopefully you'll have better luck than we did: the site demanded that we install Silverlight before divulging anything, and even after that, it still wouldn't relinquish its secrets.

So we had to hit up Ads of the World, where we found out the campaign is coloured by a series of PSA-style "Special Internet Service Announcements" targeted to people with internet afflictions.

So it's kinda like that HANDTOSS shit all over again. Microsoft, how one-trick-pony are you?

by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Online



Yo T-Dog. Me And The Homies Went Rollin' Down to Chi Lake

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OK, so Chicago Lake liquors is an "urban" liquor store with low prices. Why? Because "urban" people can't afford higher prices? Because suburban white people are cheap and have no problem traveling to "urban" space to get their freak on? Because you can never get enough Crystal or Hennessy?

Aside from all those potential cause group-style alarm bells, this campaign for Chicago Lake Liquors from Brew is not afraid to go all Vanilla Ice on us with every over-done white-guy-goes-black tactic in the book.

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by Steve Hall    Jun-10-09    
Topic: Campaigns, Commercials, Creative Commentary, Good



SPAM Crashes the Bored Room. AND YOUR LIFE.

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We're just waiting for the spoofs on "Break the Monotony," a campaign for SPAM -- yes, the meat whose identity you can never quite peg -- put together by LAIKA.

See "Bored Room," which depicts bread slices in a meeting, falling gradually into comas, until SPAM leaps in, Kool-Aid Man-style, and crashes the party.

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by Angela Natividad    Jun-10-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



Soften Their World -- Before They're Too Big to Fight Back.

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We've heard it said that we'll always be about five or six years old in the eyes of our parents -- no matter how much we accomplish, how old we really get, or where on our bodies our hair starts to grow.

Which is why this campaign for UK-based Fairy hits home in a manner both awkward and charming. Each spot depicts a generic Gen-Xer getting infantilized by his mom, who despite old age (and complete senility?) hasn't lost any of the maternal instincts she possessed in the prime of motherhood.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Mini Markets to Vampires for True Blood's Season 2

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@AskACopywriter managed to catch the phone booth ad at left, fruit of a liaison between BMW's Mini Cooper and -- oddly enough -- HBO's True Blood.

You may have noted that, in July of last year, True Blood orchestrated this pretty cool YouTube effort where vampires worldwide apparently produced their own amateur videos and tried demanding suffrage from the narrow-minded living.

This Mini partnership is another way to work that "vampires among us" angle: Mini is among a handful of brands that will be targeting their campaigns to vampires through June 14th, the start of Season 2.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Good, Online, Outdoor, Promotions



Qdoba Burritos Smack of Stop-Motion Freshness

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There's something about stop-motion vegetable videos that: 1) soothes us, and 2) convinces us anything the associated brand says is true, including the oft-repeated lie that the food involved is fresh.

Not that we're in any position to judge the freshness claim tied to Qdoba's handmade burritos, which we've never tried and which actually look appetizing, actually. Would be nice to sink our jaws into some cheesy beans and warm tortilla right now.

Work by Amalgamated, best remembered by us for its final-frontiersy attitude toward bodily fluid's true colours.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Commercials, Television



'Local Porno Buyer Jim Scott Has Been Taken Hostage. Along with His Pornography.'

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This shit's over-the-top, but we got one or two dry giggles out of it.

It's embarrassing enough to get called out for mumbling your porno mag of choice to an old Asian cashier with no sense of empathy, but then your high school crush shows up -- and the cashier starts offering you self-pleasure freebies, too?

Things only worsen from there, Judd Apatow-style. Think hostage situation, daytime TV, publicly humiliated mother, the whole nine: in other words, a morality tale parents tell their starch-collar boys when they're young, to keep them from wanting to touch their wees.

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by Angela Natividad    Jun- 9-09    
Topic: Brands, Campaigns, Online, Video



Ingenious Drunken Hijinks Fail to Amuse in Light of Day

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On behalf of the UK Home Office, John Luke Roberts wanders city streets in broad daylight, trying to get people to do things they only do drunk and in the safety of darkness: piss in the street, spew vom over friends, dive into vehicles with strange men and abuse strange girls with traffic cones.

For the most part he fails, but that doesn't stop him from doing it all himself.

Roberts' shenanigans look nothing short of insane, but only because we don't have the Lush Googles on. After the guy belts out a war cry and shoves a trash bin through a store window, we're graced with a simple enough tagline: "If you wouldn't do it sober...", tying it to last year's effort, similarly (though less ambiguously) titled "You Wouldn't Do It Sober."

Harrowing shit, seeded by Team Rubber.

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by Angela Natividad    Jun- 8-09    
Topic: Campaigns, Cause, Guerilla, Video



Blow-Hardy Shuttleworth Brings the 'Tude to Yorkshire Tea

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John Shuttleworth appears in this BMB-created ad for Yorkshire Tea, just pompous enough to nicely serve up the ad's two themes: tea and Yorkshire, whose inhabitants are "a joyless lot," says Sell Sell.

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by Angela Natividad    Jun- 8-09    
Topic: Brands, Campaigns, Commercials, Television



Dank!: Aesthetic Imperfections Cut the Pain Out of Price

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Here's a clever little campaign for Dank! Second Hand Furniture. Each print zeroes in on a piece of furniture; whatever defect mars it visually also mars the ostentatious price that made the item unattainable.

Also see Table and Chair. By the clever visual acrobats at DDB&Co./Istanbul; via.

by Angela Natividad    Jun- 5-09    
Topic: Brands, Campaigns, Magazine, Poster










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