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Michael Jordan Had a Guru. And that Guru's Cashing Out. "Michael Jordan was the greatest player EVAR! But even he needed inspiration." For MJ, inspiration apparently came in the form of Leroy Smith, who smushes basketballs with his bare hands and make man-on-man domination puns without breaking a sweat. Also, Get Your Basketball On RIGHT NOW and get his free motivational cookbook. Whopper Freakout Wins BK, CP+B a Grand Effie Last night at the Effies, Crispin Porter + Bogusky was recognized for "Whopper Freakout," the incendiary stunt work it did for Burger King in '07. "Burger King won the Grand Effie convincingly due to their boldness and creativity across multiple media platforms, delivering real cultural relevance and above all, outstanding business results," gushed Chairman Carl Johnson of the Effie Worldwide Board of Directors/Co-Founder, Anomaly. Doritos Unleashes Sweet Chili Lovers on Willing Webcammers To promote its Sweet Chili packs, Doritos Brazil adds a touch of the surreal to your day. Click on "Liberte seu Doritos Lover" ("liberate your Doritos lover") in the upper left-hand corner of the Doritos Sweet Chili website, then enable it to access your webcam. Your presence on-screen is supposed to stimulate the release of a "Doritos lover" -- a friendly cartoon monster, of which over 18 trillion unique variants are possible, says Contagious Mag. Three Wolf Moon Madness, Tinseltown Jailbait, YouTube XL - Why you should buy the shirt at left. (No, it's not a Greenpeace thing.) - Tetris' 25th. - Keg party on Twitter. May be a mite warm, though. - What tacky-ass Kiss needs to do is show women trying to type with those acrylic French manis. Not so sexy when your E's and I's keep turning into 8's and 3's, are they? - 10 examples of how crowdsourcing is (possibly) changing the world. - Very Funny Ads is a glowing testament to the following truth: it's not that people don't like ads, it's that they don't like shitty ads. Embrace it. - This is kinda saucy: YouTube XL makes your favourite amateur vids deliciously watchable over big TV screens. (V-v-via.) Gillette Tackles the Hairy How-Tos In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first. What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada. Louis Vuitton Aligns Itself to Moonmen Sally Ride, Jim Lovell and Buzz Aldrin bring stargazer's wonder to this piece by Louis Vuitton. Shot by Annie Leibovitz, the astronauts will grace July issues just in time to commemorate the 40th anniversary of the Apollo 11 mission to the moon. Antoine Arnaut, head of communications at LV in France, says each spacewalker donated a "significant" portion of their modeling fees to Al Gore's Climate Project. As for the bag at left, it's the Vuitton Icare -- an elbow ornament named after Icarus, an icon of Greek myth who dies after flying too close to the sun, losing his wings and plummeting back to earth. Not the bag I'd've chosen to feature with survivors of a successful sky-bound mission, but hey, I suppose it's nice that Icarus, Aldrin, Lovel and Ride all have something in common: a lust for that final frontier. Oh, yeah. You may have noticed Neil Armstrong is missing. This wasn't an oversight on LV's part; after an entreaty or two, "he thought it probably wasn't the right thing to do," Arnault admits. IFF Boston's Print Work Just Pops. Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work. For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector." See equally compelling variant: "Blood, sweat and tears meet lights, camera, action." You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake. Wendy's Posse Seeks Partners in Frosty-Getting Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK. They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline. Kia and Sheep. Wait, There's a Difference? For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll. At first glance, we involuntarily thought, "Kia: synonymous with pawns." It took a few slow neuron-firings for us to be all, "Oh, wait. Kia: the break from the norm." And even then, we were like, "...nah." Not super thrilling work. Then again, when was the last time a Kia got you hot? Variants include Sheep and Fish. 'That's Not a Vegetable, That's a Starch.' Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ... French fries! After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything. Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks. 
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Source: Viral Video Chart
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