Three Wolf Moon Madness, Tinseltown Jailbait, YouTube XL

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- Why you should buy the shirt at left. (No, it's not a Greenpeace thing.)

- Tetris' 25th.

- Keg party on Twitter. May be a mite warm, though.

- What tacky-ass Kiss needs to do is show women trying to type with those acrylic French manis. Not so sexy when your E's and I's keep turning into 8's and 3's, are they?

- 10 examples of how crowdsourcing is (possibly) changing the world.

- Tinseltown jailbait.

- Very Funny Ads is a glowing testament to the following truth: it's not that people don't like ads, it's that they don't like shitty ads. Embrace it.

- This is kinda saucy: YouTube XL makes your favourite amateur vids deliciously watchable over big TV screens. (V-v-via.)

by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Online, Television, Trends and Culture



Gillette Tackles the Hairy How-Tos

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In its latest YouTube campaign, Gillette plays the Sagacious Big Brother for lessons on shaving things you wouldn't ask your actual brother about. Well, apart from maybe the armpits, but hey, we all would've figured that out ourselves anyway; and possibly your head, but only because he probably had to do it for you first.

What we dig about the videos: they're easy to watch, no-nonsense and talk in a chill factual tone. We actually learned stuff. And we don't even need to shave our faces. Nice work by BBDO/New York and Proximity Canada.

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by Angela Natividad    Jun- 3-09    
Topic: Brands, Campaigns, Good, Online, Video



Louis Vuitton Aligns Itself to Moonmen

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Sally Ride, Jim Lovell and Buzz Aldrin bring stargazer's wonder to this piece by Louis Vuitton. Shot by Annie Leibovitz, the astronauts will grace July issues just in time to commemorate the 40th anniversary of the Apollo 11 mission to the moon.

Antoine Arnaut, head of communications at LV in France, says each spacewalker donated a "significant" portion of their modeling fees to Al Gore's Climate Project. As for the bag at left, it's the Vuitton Icare -- an elbow ornament named after Icarus, an icon of Greek myth who dies after flying too close to the sun, losing his wings and plummeting back to earth.

Not the bag I'd've chosen to feature with survivors of a successful sky-bound mission, but hey, I suppose it's nice that Icarus, Aldrin, Lovel and Ride all have something in common: a lust for that final frontier.

Oh, yeah. You may have noticed Neil Armstrong is missing. This wasn't an oversight on LV's part; after an entreaty or two, "he thought it probably wasn't the right thing to do," Arnault admits.

by Angela Natividad    Jun- 2-09    
Topic: Brands, Campaigns, Celebrity, Magazine, Trends and Culture



IFF Boston's Print Work Just Pops.

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Much the way the Vitruvian Man did. There's something about great film that slips under your skin, gets into the meat of you; and few film makers will argue there isn't a deeply physical urge that finds satisfaction in producing such work.

For the Independent Film Festival Boston, agency ISM/Boston manages to peg that perfectly. Tagline at left reads, simply, "Vision lives on both side of the projector."

See equally compelling variant: "Blood, sweat and tears meet lights, camera, action."

You have to be impressed by the efficiency, don't you? It seizes the eye and drives the point home, nice and clean, like a sandpapered stake.

by Angela Natividad    Jun- 2-09    
Topic: Campaigns, Events, Good, Magazine, Poster, Promotions



Wendy's Posse Seeks Partners in Frosty-Getting

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Former NSYNC member Justin Timberlake's successful, and ongoing, penetration of Spoofsville has deceived Kirshenbaum Bond + Partners into thinking corny riffs off the boy band days are still OK.

They're not. But maybe we're just biased: it doesn't matter whether a Wendy's ad is good; its merits are utterly tainted by that inane "It's waaaay better than fast food" tagline.

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by Angela Natividad    Jun- 2-09    
Topic: Bad, Brands, Campaigns, Commercials, Television



Kia and Sheep. Wait, There's a Difference?

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For the print component of the Kia Soul campaign, David & Goliath go an eye-catching, if tired, route: See pawns. See Soul. A new way to roll.

At first glance, we involuntarily thought, "Kia: synonymous with pawns." It took a few slow neuron-firings for us to be all, "Oh, wait. Kia: the break from the norm." And even then, we were like, "...nah."

Not super thrilling work. Then again, when was the last time a Kia got you hot? Variants include Sheep and Fish.

by Angela Natividad    Jun- 2-09    
Topic: Brands, Campaigns, Magazine, Poster



'That's Not a Vegetable, That's a Starch.'

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Gerber shocks parents into submission: In "Really?" parents on the street discover that the "vegetable" consumed most by the average rosy-faced US toddler is ... wait for it ...

French fries!

After this revelation, each Designated Caregiver looked appropriately shocked and appalled. Yeah, didn't see that coming. It's not like we have a nationwide obesity problem or anything.

Visit StartHealthyStayHealthy.com for more "Heart-warming. Thought-provoking. Hilarious!" reality checks.

by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online, Trends and Culture, Video



It's Not Abuse If It's Consensual. Waivers, Too? Better Still

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For client G4, Hal Riney took a little man-on-man BDSM fun and turned it into skin-crawly bruise-based animation.

Each guy was given a stencil of a character, whose likeness was bruised onto their skin in various creative ways: mousetraps, big rubber balls, ass paddles and the like. (If only mummy and daddy were that creative.)

The bruises were then stitched together in consecutive shots and enlivened by the brain-rending voice of YouTube's The Kid from Brooklyn.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Online



Your 9 to 5 is Noble. And After, There Will Be Beer!

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You, little dish-fitter. You bring us ... Pets Do the Funniest Things. In HD!"

We love the sobering Braveheart feel of "Bowtime," in which downtrodden blue collar men are reminded of their crucial contributions to Life as We Know It -- and the reward that follows once they've rolled their daily millstone uphill.

Strongbow Beer.

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by Angela Natividad    Jun- 1-09    
Topic: Brands, Campaigns, Commercials, Good, Television



There's Only One More Year to Tap the Eighties

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Well, there's at least one good thing about the Geico Kash campaign; it's given the Mysto & Pizzi version of Rockwell's Somebody's Watching Me a big boost with 80,000 downloads each month since the campaign launched in January. And what 80's has-been doesn't like to see a re-birth of their work like this?

The spots? Well, they're OK too. Kash, courtesy of The Martin Agency, continues to randomly appear coming to the aid of those in need of a few extra bucks worth of savings.

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by Steve Hall    Jun- 1-09    
Topic: Brands, Campaigns, Commercials








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