'Deserve to Die' Posters Part of Lung Cancer Alliance Campaign

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Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.

Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."

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by Steve Hall    Jan- 3-13    
Topic: Campaigns, Cause, Strange, Viral



Terry Richardson Shoots Sexed-Up 2013 Equinox Campaign

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Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."

So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.

See? Staying fit dertainly does have its benefits, right?

Richardson's work for the brand's 2012 campaign came under fire for degrading women.

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by Steve Hall    Jan- 3-13    
Topic: Brands, Campaigns, Racy, Strange



Kentucky Kicks Ass

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During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state's rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it's kinda funny. Or something like that.

The video includes appearances by Reddit's Alex Ohanian, Fark's Drew Curtis, Animal Planet's Animal Man and several others.

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by Steve Hall    Jan- 2-13    
Topic: Campaigns



Guitar Center Celebrates 'Experience Gifts'

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With three holiday-themed "15's, Guitar Center, with help from McGarrah Jessee, is touting what they call "experience gifts." The brand feels these gifts are, well, just better than the latest electronic gadget.

To tout these "experience gifts," Guitar Center hooked up with three young musicians who are quite pleased their parents and Santa didn't get them cologne, socks or video games for Christmas.

Anything to get kids away from their electronic gadgets, right parents?

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by Steve Hall    Dec-20-12    
Topic: Campaigns



Personal Videos Share Heartwarming Red Cross Message

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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video



180LA Discover Holiday For Every Day in December

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For its most recent campaign for Boost Mobile, 180LA researched holidays for every day in December from Chocolate Covered Anything Day to Festival for the Souls of Dead Whales Day to your standard Christmas and Hanukkah. for each holiday, the agency made customized festive carol e-cards, all using different genres of music.

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by Steve Hall    Dec- 7-12    
Topic: Campaigns



Denver Pizza Chain Slaps Down Silly Trends

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With trendy fast food options exploding, what's a pizza shop that just, well, makes pizza supposed to do? Poke fun at everyone else, of course. And that's just what Denver-based Anthony's Pizza & Pasta did.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns



Quiznos Gets Weird For National Cookie Day

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As only Quiznos can, the brand is out with two hilarious promotional videos touting its December 4th National Cookie Day promotion which promises a free oven-toasted cookie with any purchase. With help from Kansas City-based Barkley, the brand has released two videos; one which features a delightfully cheesy boy-band rendition of the promotion's tune and another with an over the top heavy metal rendition.

Along with the video, the campaign also includes online ads with a Quiznos Finer, social media elements and paid placements on BuzzFeed.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns



KFC Stuffs Over-Talker's Mouths With Chicken

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Ever been at a party or a family event when certain people just won't shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It's as if these people haven't learned the art of introspection and contemplation.

So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns, Commercials



Ladies, Is Your Vagina Drier Than A British Comedy?

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If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."

Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.

The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.

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by Steve Hall    Nov-28-12    
Topic: Campaigns








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