The British Columbia Children's Hospital Foundation teamed with Dare to create a campaign to raise funds for the construction of new hospital. The chief need was more space to take care of children and the agency used an interesting optical illusion approach to conveying the message.
Thirty-two years after the original spot aired, Grey Poupon Mustard is bringing back the iconic "Pardon Me" campaign. A new TV spot, which will air during The Oscars, picks up right where the original 1981 commercial left off, showing what happened after the Grey Poupon was shared with the other distinguished gentleman.
The :30, titled The Chase, was created by CP+B and features a collection of craziness including a car chases, flying champagne corks and caviar car slicks, which ensue after the Grey Poupon jar is shared. The spot itself is a teaser for an extended version which will be available online at GreyPoupon.com following the teaser's premiere during The Oscars.
Remember Bugles? Bugles is that weird, odd shaped snack from General Mills that's been around since 1966. The snack you used to stick on your fingers like a thimble or nails.
Toronto-based Cossette created a campaign to revitalize the nostalgic brand and make it fun and top of mind again. Playing off this insight it was a novelty snack for many kids, the concept was to advertise Bugles as a game, rather than a snack. And so the snack has become The Game That You Can Eat!
Six quirky web videos take a look at the snack and just how much fin it can be.
Peanut Butter & Co. is airing a series of three TV commercials, its first ever national ad campaign, that encourage consumers to go beyond smooth and crunchy and step into the exciting world of flavored peanut butter with Dark Chocolate Dreams, White Chocolate Wonderful and Cinnamon Raisin Swirl.
The 15-second spots will air nationally on Cooking Channel and in select markets on a variety of cable networks such as ABC Family, Food Network, E!, and TLC.
Not quite as funny as it could be, this new campaign for Barbasol urges men to stop fooling around with silly things like Twitter, juice cleanses, hashtags and LOLing.
The work, created by GSD&M, carries the tagline, "Shave Like A Man" and aims to restore manliness in America. Wait, wasn't that Old Spice's schtick?
Anyway, the campaign will include three spots, two of which can be viewed below.
A new campaign from perennial purveyor of deodorant for prurient-minded middle school boys, Axe, is recruiting 22 people for its Axe Apollo Space Academy. The brand even hired Buzz Aldrin to announce the campaign in a video.
An additional ad in the BBH London-created campaign, which illustrates just how preferable an astronaut is to a fireman, snubs a fireman who, after saving a woman from a fire, gets dumped for an astronaut because, well, according to the campaign, "nothing beats an astronaut, ever."
The campaign's no Red Bull Stratos but the appearance of Aldrin does lend some seriousness to the silliness of whether or not an astronaut is, indeed, more desirable than a fireman...who risked his life to save this foolishly fickle woman.
Some ad campaigns are developed based on sound insight and detailed research. Others rely on "the big idea." Both approaches have merit. Sitting squarely in the "big idea" category is this brilliant new campaign from Ogilvy for Expedia which combined airport IATA codes (the three letter tags they put on your checked bags) into words and phrases.
Of the campaign's genesis, creative team members Jon Morgan and Mike Watson told Creative Review "It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase. Turned out she'd just flown in from Fukuoka in Japan. That got us thinking, 'maybe there are more'."
Last week a mysterious teaser campaign began to appear on outdoor media across the nation. The campaign made statements such as "The Genetically Privileged Deserve to Die, "Cat Lovers Deserve to Die, "Crazy Old Aunts Deserve to Die, "Hipsters Deserve to Die, "The Tattooed Deserve to Die" and others.
Many were not pleased with the campaign's sentiment with some ripping down the posters and one man telling CBS Chicago, "Nobody deserves to die; come on, that's a hell of a statement."
Fitness brand Equinox has once again hooked up with photographer Terry Richardson to shoot the brand's 2013 ad campaign. The campaign, shot at the Pierre Koenig Stahl House in Hollywood Hills is said to "voyeuristically capture a moment made possible by the Equinox-powered body."
So the takeaway? If you work out at Equinox, you can look hot walking up stairs in high heels, slink across a pool table in a sexy cocktail dress, peer knowingly into the camera while laying on a bed as a headless hottie stands over you and strike a starter block pose naked while yet another impossibly hot woman drapes herself over your back.
See? Staying fit dertainly does have its benefits, right?
Richardson's work for the brand's 2012 campaign came under fire for degrading women.
During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state's rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it's kinda funny. Or something like that.
The video includes appearances by Reddit's Alex Ohanian, Fark's Drew Curtis, Animal Planet's Animal Man and several others.