Bouncy Balls, Ypulse Mashup, Top SocMedia Brands

- Magnetic poetry a la Twitter.

- TV ads buoy Hulu.

- Mobile e-commerce barcode thing.

- Plugging value matters. Especially now.

- Thanks to a simple enough idea floated by this guy right here, El Pollo Loco decides to accept the KFC-Oprah coupon. (Okay, only on Mother's day. Still: coup, baby, COUP!)

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'Til Our Biological Clocks Have Safely Ceased, We'll Stick to Our Own Country, Thanks.

OLSON finally debuts some work since winning the Country Inns & Suites account in late 2008: "I love this Country," a tame, feebly funny campaign that'll appeal to wilting Lifetime TV lovers.

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Ben & Jerry's Sniffs Denmark for Fresh Taste Sensation. Comes Up Short.

In the latest episode of "The Scoop," Ben & Jerry's sends its taste experts to Copenhagen to find a new ice cream flavour.

Watching two middle-aged men nibble salty licorice and marzipan-infused pastry isn't the funnest thing we've ever done. (Though the brief science lesson on Phish Food made a play at being instructive.) And possibly because the banquette was uninspired and the Danes apparently unoriginal (suggested new flavours of ice cream: "chocolate?" "vanilla?" "caramel...?"), Ben & Jerry's wrapped the video by asking viewers to Do the World a Flavour: turn in your own suggestions for new ice cream mashups at benjerry.com.

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Heartbeat + Shaky Camera + Drug Addled Hipsters = NATO Huh?

Yea. Give this a watch and let us know why the hell it looks like a bunch of kidnapped hipsters end up happily raving the thump of a DJ. Oh wait.

The tagline line informs, "Freedom to do what you want. We help that happen."

The other two videos are equally strange.

So yea, we get the campaign's message. And that was before we watched the Making Of video. But still.

Twitter Smacks Apple, Tacos for Stoners, MyKmart

- Stoned? Jack's yer man.

- Sears and Kmart go "My" way.

- Palm Pre to associate heavily with Facebook.

- MTLB: righting fast food wrongs, one tweet at a time.

- All you need to know about Twitter. Minus this crap.

- No, Apple, Twitter is not for you. (There's a bird/worm/apple pun in this somewhere, but we can't seem to find it.)

- Deconstructing the psychological logic behind sex and controversy in advertising. Because you need someone to do that for you. < / s >

Consol Energy Not Worried About Shortage of Oil

Well, it certainly isn't green but hey, some companies just have to tell it like it is. One such company is Consol Energy. In two new commercials, the company points out the fact coal, versus oil, provides most of America's energy needs. And when oil dries up, we shouldn't worry because coal will be there to save the day.

The first commercial claims half of our energy and 70 percent of our electricity doesn't come from oil, rather coal and natural gas. The second commercial touches on America's reliance upon foreign oil but, again, claims there won't be a problem when oil runs out because Consol Energy will be there with truckloads of coal and pipelines full of natural gas.

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'Got Milk?' Chums Up with White Gold.

The fruit of their liaison is called the Thrashteurizer, a Facebook game that grants users the chance to win a Gibson guitar, autographed by White Gold, and $500 cash.

Between April 13 and June 21, five more top scorers will get a Thrashteurizer T-shirt. Probably no autographs for those though; the free cotton factor should be sufficient to sustain you.

Support Your Vet. No, Not the One Who Spays Pets.

The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at supportyourvet.org.

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Social Media Sins, Chicken vs Chicken, Fingerpainting with Adidas

- 7 deadly sins of social media.

- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.

- Fingerpainting with Adidas.

- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.

- R/GA gets Agency of the Year at the 13th annual Webby Awards.

- El Pollo Loco vs KFC. Somebody fucking kill us.

- Something about the depths of hell.

- Happy mother's day from MomsRising.org.

- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.

'Le Sens Propre' Interprets 'Brilliant' with a Fine Hand

Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.

What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.

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