Finally, a Vodka that Complements Cheerios.

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There comes a time in a vodka's life when it has to:

1. Remind us that it's from somewhere else, and

2. Diversify its flavour set.

Grey Goose tackles both milestones in one smooth pill. That potshot of the dewy citrus brought Tropicana to mind, though, which I guess works out well because what could be more festive on a Friday than a screwdriver with an accent?

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials



The King Wakes Your Sleepy Ass

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It's not like Burger King commercials could get any weirder. I mean Square Booty? Seriously? But these new ones are up their on the weird scale.

So how does BK make people aware they're open late and have all sort of BK Burger Shots to sell? They wake a guy up with an air horn. That's how.

We know exactly how this ad was concepted. It's just too easy. A couple of CP+B creatives walked into the office of another and found the dude sleeping. They grabbed the dude's air horn (everyone has one in their office, you know) and scared the shit out of the guy. Then, one creative said to another, "Dude, this would be perfect for the late night menu thing!"

And there you have it. And here's the NAACP-mandated African American version.

by Steve Hall    May-29-09    
Topic: Brands, Campaigns, Commercials, Strange



Music-Enhanced Kash Reminds Us 'It's Easy!' to Save with Geico

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So Geico's been running this quirky campaign featuring a character called Kash, a (literally) glaring pile of money that represents the approximately $500 you could be saving as one of its clients.

In March, Geico partnered with the Numa Numa guy to generate buzz for a spin on the Kash tale: moving forward, the staring wad of benjamins comes with its own theme song, Somebody's Watchin' Me.

The spots, which appear below, are simple enough: ordinary people grow discomfited by the sensation they're being stared at, then they see Kash and the music drops. It flirts with the sinister but never quite gets there; this is feel-good stuff, just meant to reinforce Geico's mantra, "save money (it's easy!)" with attentively tame but left-of-center humour.

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Commercials, Television



At Least Derek Beckles Isn't in These Truth Commercials

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In a new Arnold-created campaign, truth did some fake job interviews with real people. The interviewees were asked questions by a trained actor who posed as a recruiter. The whole thing was recorded by a hidden camera. In the interviews, the actor slides in a few tobacco-related facts and questions just to see how the interviewees react. The results are mildly amusing. Take a look at the spots here.

by Steve Hall    May-29-09    
Topic: Campaigns, Cause, Commercials



Kid Rock, Jim Beam Let Loose for Cherry Bourbon ... and Operation Homefront.

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This June Kid Rock kicks off the Red Stag, part of a promotional partnership with Jim Beam for its new cherry-infused Bourbon.

It all goes down on the 14th, when Kid Rock serves as Grand Marshall of the NASCAR Sprint Cup's Lifelock 400 Race. Jim Beam will sponsor Kid Rock's 2009 Rock N' Rebels tour, and together, via Operation Homefront, both brands will raise funds for emergency aid, moving help, computer programs and care packages for the underprivileged nationwide.

"I've been drinking Jim Beam and singing about it my whole career, so when they approached us it was a no-brainer," said Kid Rock, who makes plen'y more sense than crazy-ass Gene Simmons did when he became the face of Dr. Pepper Cherry.

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Cloak-Clad Zidane Stalks the Barcelona Spark

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Dressed like a refugee from the Slytherin arm of Hogwarts, ex-French soccer captain Zinedine Zidane pursues the truth about Barcelona player Lionel Messi, who "runs like sparks fly, like flint on stone."

Zidane melodramatically narrates the tale while brandishing a lighter, which he eventually passes to another shadow-shrouded man -- his Jedi master? -- after failing, albeit in his first attempt, to verify whether the "legend" is true: that Messi's talents are the result of a nasty childhood accident involving dislodged telephone pole wire and electrical shock.

(*shakes head, bemused*)

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by Angela Natividad    May-29-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television



Smuin Brings Grit and Glamour to Ballet

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Creative for the Smuin Ballet Company is all over BART right now, and every time we come across one of the pieces we can't help but stop and stare for awhile.

One of the biggest problems with ballet is it's traditionally classified as a "high culture" pursuit, which gives the dance some cachet, but also shuts potentially innovative new young audiences out.

Hoping to level this barrier, agency Evolution Bureau positioned Smuin as a ballet group that dances on the razor's edge. Each piece has its own tagline, beginning with "Ballet but...", and the ballerinas are double-exposed over some human element of pop culture manifested in their dancing.

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by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Good, Outdoor, Poster, Promotions



Benadryl Zeroes in on Malevolent Pollen-Producers

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God, what a spot. For client Benadryl, JWT/London mashes up footage of nature violently spewing out pollen, seeds and whatnot to the equally-violent sounds of modern warfare.

And as my nostrils clogged and my single pinkish eye watered in sympathy, I realized that's exactly what this is: War.

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by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Television



Pringles Molds Non-Edibles in Its Own Image

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"Shaped for nothing else" is the premise behind this Pringles campaign, illustrated by Grey/Hong Kong with print imagery of objects bent into the shape of a Pringles crisp. In addition to the warped ping-pong table at left, feast your eyes on an unplayable vinyl record and a rubbery china dish.

"Simple, efficace!" gushes one commenter on fubiz. No better way to say it than that.

You know what's neat about Pringles? Its brand persona may be a little square, but it never mistakes itself for young flashy frat brands like Doritos. When all else fails ad-wise, it falls back on old faithful: its unique shape, which is part of the fun of eating them, one after the other, until your lips sting from the seasoning and you mildly hate yourself, because hey, you just ate a gigantic tube of chips.

by Angela Natividad    May-28-09    
Topic: Brands, Campaigns, Good, Magazine



Hitler Serves Rasayana Tea.

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Ben Kunz over at Thought Gadgets drew our obliging eyes to the latest manifestation of Hitler. This time it's for Rasayana, the anti-stress tea.

It might be overstating it to suggest Hitler would've been a totally different dude if he were more of a tea drinker, but you never know. At least one blogger has suggested to us that clutching a hot beverage generally makes you nicer.

More pretty pictures at Ads of the World.

by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Magazine, Poster, Strange










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