What Is It About Mini-Meat that Causes Endorphin Attacks?

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Jack in the Box's mini sirloin burgers ad has compelled at least two of our local friends to actually try the wee bready buggers. Every time it hits the TV, somebody within proximity has a cuteness explosion and shrieks something to the effect of "The COWS are MINI! Because the BURGERS are MINI!", their pupils all dilated and whatnot.

It's weird. But we conveyed a similar reaction when we watched South Park's "Fun with Veal."

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



Depressed Dog Simulation Hits Chilean Bus Shelters

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Unwitting public transport users were treated to a depressing sight at some bus stops in Chile: a simulation of emaciated, depressed dogs peering out of cages, one side of which is actually the bus shelter wall.

The video below demonstrates the effort drew a crowd of gawkers and photo-snappers. Whether it earned any of those sad oily mutts a home, however, remains to be seen.

Work by TBWA\Frederick, Chile for an adoption program sponsored by Pedigree, whose kibble our dogs have consciously avoided since the early '90s. You know what'd be a real buzzkill though? A pet shelter desktop widget, like San Diego Zoo's panda cam, which we listlessly stare at between blogs.

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by Angela Natividad    May-27-09    
Topic: Brands, Campaigns, Outdoor



Gawker Media Acquires BooodCopy. No, Really. It's True!

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Yesterday, we mentioned Gawker Media announced the acquisition of the blog BloodCopy. We also mentioned it had to be a joke. Well, it is and it isn't. The long-running blog is part of a Campfire-created campaign for HBO's True Blood. Since it's inception, BloodCopy has kept in-story, increasing its fanbase of vampire culture lovers and show fans.

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by Steve Hall    May-27-09    
Topic: Campaigns, Promotions, Publishing, Strange, Weblogs



No H8 Fails to Knock Prop 8 Off Podium

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Last year California passed Prop 8, which bans same-sex marriage within the state. The months preceding its formalization were trying ones for our gay friends in the Sunshine State; one of them even scanned freeways in pursuit of Prop 8 signs to vandalize.

In the months since, the climate surrounding Prop 8's gotten feverish. Fresh faces are leaping onto the revocation boat with the birth of a new campaign, No H8, advocated by duct-taped and facepainted social celebrities like Lacey Schwimmer, Perez, B. Scott, Calpernia Addams and Tila Tequila (at left) -- whose A Shot at Love series was labeled the first-ever bisexual dating show. =P

Yesterday California's Supreme Court released its decision about whether to uphold the controversial law. We found out this morning that it remains intact, which means you can expect a few demonstrations wherever they can be organized. I'm also pretty sure the aforementioned celebs will be tearing the tape off their faces and going on blast.

Worth noting: same-sex marriages that occurred before the ban will still be recognized, but try saying that at a cocktail party full of Evangelicals.

Behind-the-scenes vid for No H8, and more photos, are available at the campaign website.

by Angela Natividad    May-27-09    
Topic: Bad, Campaigns, Cause, Celebrity, Trends and Culture



Yawn. No Wait! Oh, God. I'm Gonna Puke! Where's the Toilet?

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So yesterday, we yawned and practically fell asleep after watching one of Danica Patrick's new Boost Mobile commercials. Today we experienced an entirely different reaction. And it wasn't pleasant. In fact, we had to run to the toilet and puke after watching Danica sign some "great racks" in another iteration of the TV campaign.

"What You think this is wrong?", asks Danica. Yea, we do, girl. We really do. Reverse stereotypes be damned. Let the women wear the miniskirts, high heels and bikinis. We're quite fine with men wearing completely unstylish pit crew ump suits. Anything. Just can they please keep their clothes on?

by Steve Hall    May-27-09    
Topic: Bad, Campaigns, Celebrity, Commercials, Good, Racy, Strange



Troy-Bilt Reaches Out, P2P-Style, to Contemporary Gardeners

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Troy-Bilt hikes its ad budget up 50% from 2008 to $1.8 million, springing for a folksy little tune called "Shinin' Down", which can be heard in its ads or on hold with its tech team. Download it for free at troybilt.com.

The ad itself is a modern nod to a young and trendy generation of gardeners, which I guess downloads MP3s in addition to steering tractors with a grin. It will appear nationwide across popular networks, including HGTV and DIY. This is Troy-Bilt's first TV push in five years.

Feels authentic. Don't you just wanna race outside and fertilize something? (*checks pocketwatch*) Still plenty of time left in the day to indulge that inclination.

Work by Marcus Thomas/Cleveland.

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by Angela Natividad    May-26-09    
Topic: Brands, Campaigns, Commercials, Good, Online, Television



Denver Egotist Takes Stand Against Brand Molestation.

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"The big, fat, silver torpedo that is the Chipotle burrito is as iconic (in this city, anyway) as an Absolut bottle or a Converse shoe," lauds the Denver Egotist, bringing to mind billboards that have taken us by surprise more than once.

"So what better way to start off a brand new campaign than to ditch the thing you're most famous for in favor of a bland, new Taco Bell-styled menu and some insipid value statements that are saturating the market in this shitty economy. Oh, and how about a new logo, too? Something that could sit nicely on the shelf at Target with the other Archer Farms produce?"

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Danica Patrick Reluctantly Lives Out Every B-Porn Fantasy. Ever.

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In its latest abuse of its sponsorship, and our eyeballs, GoDaddy sticks racer Danica Patrick in another situational porno-to-be: after pulling her over for speeding, a blonde cop -- bless her heart -- starts stripping down to show Danica she has what it takes to join her horde of URL-buying ad wenches.

Always a team player, Danica fakes it like this whole thing is mildly uncomfortable for her. The ad cuts out in typical GoDaddy fashion; you'll have to see the rest on the homepage after May 24th.

Past Patricksploitation: Danica baring beaver, Danica showers on command (complete with hot grade school teacher!), Danica confesses to enhancements.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Sponsorship, Video



Reason #34958409 Why You Should Burn Home Videos Pre-Dating '95

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Director Nir Bashan of Reactor Films/LA just sent us its latest work for AquaNet, one of those unfortunate brands whose persona is condemned to retro.

Leveraging that, Reactor -- in tandem with Buck Productions -- busts out with what looks like early-'90s footage of two kids with Highly Unfortunate Hair, lip-syncing to Vanilla Ice's Ice Ice Baby.

It tickles.*

Where are these guys now? It doesn't seem right to laugh at a contemporary's childhood trauma without the victims sitting here, in the flesh, fighting to maintain composure.

Tagline reads "AquaNet: Keeping it stiff since 1991." We're treated to one last finger-pose before the video cuts. Fucking rad.

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Video



Cree Lures Beautiful People Out of Fluorescent-Bathed Purgatory

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Cree taps into the desolation that comes with spending most of your life under office light, which has a special way of making everything look aggressively bland: an atmosphere that first suppresses you before driving you to violent insanity.

To a melancholy melody, casualties of cogdom are depicted in a languishing state, broken by words whose candidness, whose charm, coincide perfectly with an uplifting chorus: "There's so much beauty in the world. Just not in your office."

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by Angela Natividad    May-22-09    
Topic: Brands, Campaigns, Commercials, Good, Television










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