Cadbury Enlists Canadians to Build Bicycles for Africa

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"The Bicycle Factory" is an uplifting piece about the many uses of bicycles in Africa. Under the weight of a single enterprising pedaler, one bike can deliver food and water, or play the roles of ambulance and school bus.

Put together by The Hive/Toronto for Cadbury Canada, which is raising funds to send 5000 bicycles to Africa. Whenever users enter a Cadbury UPC at thebicyclefactory.ca, they're adding a bicycle part to somebody's spiffy new ride. 100 UPCs build a complete bicycle.

Nice way to add a hands-on dynamic to a good cause. Here's hoping Cadbury gets the 500,000 UPC entries it needs to meet its goal, because boy, that's a helluva lot of Fruit & Nut bars.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Cause, Good, Online, Social, Video



PA State Yields Glimpse into Life of Another PA -- Peter Arthur.

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It's not often we're impressed by a tourism campaign, particularly for a state like Pennsylvania, which hasn't exactly wowed us with its past initiatives.

For PA Tourism, Red Tettemer rearranged the PA Stories effort it launched late last year. Now, instead of courting campy tales from real Pennsylvanians, "PA Stories" promotes the misadventures of one Peter Arthur, an ordinary Pennsylvanian whose two defining characteristics are a two-man scooter and his unrequited love for a red-headed waitress, who once served him some amazing shoofly pie.

If the look, feel and plotline vibe suspiciously like Garden State, we don't blame you; judging from the PR folks' eagerness to position this as an "indie love story," it was probably more than a little inspired by the slice-of-life indie film genre.

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by Angela Natividad    May-14-09    
Topic: Brands, Campaigns, Commercials, Online, Television, Video



Success of 'Signs' Springboards Schweppes into YouTube Top 10

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In a coup to position itself as the refresher of choice for discriminating grown-ups, last year Schweppes Europe launched the Schweppes Short Film Festival.

Like Little Minx's Cadavre Exquis ("Exquisite Cadaver") project, five directors from The Sweet Shop were tasked with creating short human dramas for the 'net, the only requirement being that each film contain a "Schhh Moment."

"Consequently all the shorts make reference to Schweppes at some point, however this product placement is thankfully subtle and clever," says Creative Review, which posted the films on its blog.

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by Angela Natividad    May-14-09    
Topic: Best, Brands, Campaigns, Online, Specialty, Video, Viral



California Milk Grafts More Human Stereotypes Onto More Heifers

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Real California Milk's Happy Cow Auditions gets two new entries: Anna, who's Swedish and yodels; and Destynee, who wants exclusive grazing rights to her own field of alfalfa.

See the last audition we passive-aggressively hated.

by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Video



Stride Lasts So Long Your Children's Children Will Be Chewin' It

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In "Heirloom," a somber man intercepts his son -- clearly bound for some far-off initiation to adulthood (uni? The military? The jungle?) -- to pass him something that's been in the family for generations.

Check out the molar marks on that ancient piece of Stride ("the ridiculously long-lasting gum")! Heirlooms don't get more intimate than that.

Agency: JWT/Puerto Rico.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Commercials, Television



MoMA's 'I See' Weds the Abstract to Real Life

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We confess to being surprised by this video, one component of a campaign called "I See" for the Museum of Modern Art (MoMA). In it, a bored museum-goer holds an audio guide to his ear and listens while it describes an abstract installation in a way that, while mundane, still struck us as strangely magnetic.

Without any audible change in tone, the audio guide suddenly ties the humiliation of the artist, who debuted his work in 1913, to a recent experience its listener suffered at the office. The voice, markedly female, remains sympathetic but professionally pitch-perfect, as if nothing out of the ordinary is happening.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online, Outdoor, Video



Cheater Video is Actually Boat Promotion. Who Knew?

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"Cheaters" depicts a guy destroying the car and motor home of his cheating wife's beau -- using a boat suspended from a crane.

And in the event you wonder why, just wait for them to talk. Then you'll go "...ohhhh" -- and maybe, if you're like us, you'll have a weird inexplicable desire to watch Deliverance.

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by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Promotions, Video, Viral



It's Not Prince Charming You Need; It's a Really Good Plan B.

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UK moms reportedly have their panties all in a bunch because of an over-the-counter morning after pill*, Levonelle One Step, that positions itself as "The One."

See ad here. It kinda reminded us of the French AIDS ones except less raunchy -- although there were a few Kodak moments, like when the condom splits over the heads of the sleeping couple, and grinning sperm fly out like a harmless school of fish.

The tagline is simply "Levonelle One Step. The One" -- which some huffy parents argue "trivialises a very important issue" (pregnancy).

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Miracle Whip Brings the, Uh, Zing.

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Here's a brand we haven't thought of in awhile: Miracle Whip. (That stuff still exists? YES! And the packaging ain't changed a bit.)

Blessed with the hefty task of building Miracle Whip awareness among the remaining 18-34-year-olds that don't have debilitating eating disorders, yesterday AKQA launched "Bring the Zing," a digital campaign that weds the white stuff to online activity.

"Zingers" is an archaic word for "witty comebacks," given new life for the malevolent purposes of the digital generation. At the Miracle Whip website, a wee app called Zingr Beta lets you leave comments all over the 'net via Facebook Connect. Naturally, each Zingr you sprinkle appears on your Facebook Newsfeed.

Give it a whirl and let us know what you think. As demonstrated by this post, we're clinically incapable of being witty this early in the morning.

by Angela Natividad    May-13-09    
Topic: Brands, Campaigns, Online



Stop Soot, Non-Biodegradable Barbie, Comment Troll Etiquette

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- Stop soot (by Underground Advertising of San Francisco).

- Big reveal on YouTube HD Camera Trick (kinda neat if you're an optical illusions kinda chap, plus lots of YouTube users got called out). The original video was an effort for Samsung.

- Create your own ville courtesy of Johnsonville, the creators of their own ... sausage.

- When to delete a nasty blog comment.

- Pretty paper dioramas.

- Who'd've guessed: "you guys shoulndt even put something about the barbies... they are NOT earth friendly.."

by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Cause, Online, Opinion, Trends and Culture, Video










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