Lost Tribe Craves Fry; Five-Second Rule Blocks Bounty

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Two guys are in a car. The passenger, who's inconsiderately grubbing, mistakenly drops a McDonald's french fry between the seats, compelling the driver to turn to him with a short, harsh "Dude" -- shorthand for "You better pick that shit up and fast."

If you've ever wondered what happens to the stuff lost in motor vehicle ether, here's your chance. Spare change, ballpen caps and -- yes, mislaid fries -- become window trimmings in a universe composed of lost souls, toiling for the pleasure of a crazed, invisible god.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Good, Strange, Television



3G Prius Brings Munchkins to the Fore

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Saatchi & Saatchi/LA busts out with "Harmony," a wee bit of weirdness in which a Toyota Prius drives leisurely through a dormant landscape and sets it blooming -- not just with flowers and and trees, but with what appear to be Munchkins.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Television



New Coke Cans Celebrate Summertime

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Coca-Cola kicks off barbeque season with a set of fresh and festive Coke cans. Each is red with the silver silhouette of something summery -- sunglasses, a grill, a beach ball -- and the logo, either peeking out of the image or interacting with it some other way.

The one at left looks kind of like Diet Coke masquerading as Coca-Cola Classic. (We'll leave you to make the aspartame-laced-wolf-in-sheep's-clothing jokes.) But this is infinitely less gauche than the limited-edition Ramadan cans.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Packaging



French's Comes with 40% More Happy.

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Provided your definition of "happy" is yellow and zesty.

With help from Euro RSCG/NY, French's -- which is apparently over a hundred years old -- kicks off its latest campaign with "Happy Starts Here" -- a tribute to how each bottle of French's now comes with 40% MORE FREE!.

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by Angela Natividad    May-12-09    
Topic: Brands, Campaigns, Commercials, Television



To Plug Transparency, Air New Zealand Strips Staff Down

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Air New Zealand promotes its no-hidden-fees policy with an ad where pilots, flight attendants and baggage jockeys sport nothing but paint in lieu of uniforms.

Maybe for morale's sake, CEO Rob Fyfe of Air New Zealand stars as one of the baggage lackeys/air traffic controllers. (He recently attested to being "absolutely flattered" after winning Hottest Businessman in a New Zealand BusinessDay poll.)

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by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Commercials, Good



POLL TIME! The Sexploitation Round.

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This poll was sparked by an Amnesty International effort where a woman is smushed into transparent luggage to illustrate the cause of sex trafficking.

Compare with PETA's 2008 Covent Garden stunt, where a naked mom is put on display in a plea for pigs.

Are sex trafficking cause groups walking the PETA line?
Yeah.
No.
What's wrong with PETA, bitches?
A little exploitation's cool if it gets the message across.
  
pollcode.com free polls

Granted, the causes are different -- sex trafficking versus animal rights -- but when are these types of tactics okay? Whether you do/don't have a problem with them, we wanna hear you. =P

by Angela Natividad    May-11-09    
Topic: Campaigns, Cause, Creative Commentary, Opinion



GOOG/Twit Search, Human Clocks, Horrors Make BeanCast

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- Dollplay for Dollhouse, ARG-style.

- Sprint's YouTube-tastic human clock. (Saucy.)

- Calling all yelpers. No, not the hipster elitist resto-reviewers.

- Yahoo Sideline is an app that lets you keep track of Twitter searches you make often, updates them in real-time, and lets you skim them in tandem. Think TweetDeck for the buzz-thirsty. (More thoughts at Mashable.)

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by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Online, Opinion, Social



Milk Saves Princesses from Bitchiness and Spinsterhood

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Who needs Disney when you've got the California Milk Processor Board? Watch with conviction renewed how two princes-to-be win royal mates.

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by Angela Natividad    May-11-09    
Topic: Brands, Campaigns, Commercials, Television



Seedy Chip Wants to Sell You an SUV.

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The car salesman-cum-lounge-singer is the personification of class.

Once you're all classed-out, logic follows that you'll compulsively go, "Shit, I'm getting an Audi Q5."

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by Angela Natividad    May- 8-09    
Topic: Brands, Campaigns, Video



Sainsbury's: The Roots of Everything You Think is Trendy

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Sainsbury's takes responsibility for every awesome thing that's ever happened to us in its latest ad, "140," a tribute to how long it's been around.

An example of its modest achievements include:


  • Making good food affordable to all

  • Hiring women before the men were ready

  • Incorporating green thinking into packaging

  • Making reusable bags sexy


Among others.

Don't get us wrong, though. That piano melody and the overall Hovis-y vibe? Very charming. By Abbott Mead Vickers BBDO.

Sainsbury's '140 ad' by Abbott Mead Vickers BBDO

by Angela Natividad    May- 8-09    
Topic: Brands, Campaigns, Commercials, Television










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