Support Your Vet. No, Not the One Who Spays Pets.

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The Ad Council just released a slew of Saatchi & Saatchi-created PSAs that encourage families to engage in conversation with veterans of Iraq and Afghanistan.

We like the approach; it's neither pushy nor garishly patriotic. It's gentle.

See "Signs," our favourite; more at supportyourvet.org.

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by Angela Natividad    May- 6-09    
Topic: Campaigns, Cause, Commercials, Television



Social Media Sins, Chicken vs Chicken, Fingerpainting with Adidas

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- 7 deadly sins of social media.

- The Tourism Bureau of Queensland bestows one Ben Southall with the best job in the world.

- Fingerpainting with Adidas.

- Invoke CEO tries dragging Zipcar into customer service 2.0. It's resisting.

- R/GA gets Agency of the Year at the 13th annual Webby Awards.

- El Pollo Loco vs KFC. Somebody fucking kill us.

- Something about the depths of hell.

- Happy mother's day from MomsRising.org.

- James Cooper is now Interactive Creative Director at Saatchi & Saatchi.

by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Online, Political, Social



'Le Sens Propre' Interprets 'Brilliant' with a Fine Hand

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Wed the dreamy, slightly disengaged world of Rene Magritte to the youthful warped whimsy of Alice in Wonderland. Add a dash of Little Minx for contemporary production flair and a touch of the feminine. Shake well and lace in cotton candy.

What do you get? "Le Sens Propre," a short film by Blacklist's Cisma for Adobe's "Shortcut to Brilliant" Creative Suite 4 campaign. The work -- created using only Adobe products -- emits a strange fragility that guides wandering eyes from frame to frame on the thinnest of wispy white threads.

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by Angela Natividad    May- 6-09    
Topic: Agencies, Brands, Campaigns, Good, Video



No, It's Not Mime Disease, It's Brand Interaction.

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At Piccadilly Circus in London, McDonald's has a dynamic billboard that stimulates both engagement and viral behaviour.

Playing on the irresistible human desire to pretend to interact with stuff that isn't really there, the billboard randomly flashes things like umbrellas, bouncing soccer balls, dumbbells and thought bubbles -- all waiting for some eager pedestrian to position his head and/or arms in just the right spot so some content-starved intrigue-seeker can snap a shot for mom and dad at home.

Orchestrated by Leo Burnett. See vid.

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by Angela Natividad    May- 6-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



The Now Network: Like a Wedding Planner in Your Pocket!

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In "Wedding," Goodby Silverstein & Partners explore what it'd be like if film crews ran the world. Gotta say, crucial moments in your life -- like your wedding, par instance -- would run a lot more smoothly. 'Specially if Hub-to-Be gets the cold feet.

"Need the stunt groom -- now!"

All this is to say that Sprint Nextel's Now Network can organize your life in such a way that you will feel like a film crew's behind the scenes, keeping the perilous course between your professional and private lives neat and tidy.

Weather machine probably costs extra though. ("No rain, no rainbows." Lawl.)

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Mojito at the Ready, Bacardi Saunters Through Time

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"Eras" marks the start of Bacardi's newest campaign. So many beautiful things are packed into it, and knitted together so nicely, that our cups runneth over. This is us, incoherently gushing.

We'll start with the end, because the end is the beginning: "Bacardi Mojito. Since 1862." Pan to the present, where a guy at a club realizes his mojito's spent, and walks to the bar for a fresh one. As he cuts unassumingly through the crowds, the decades slip slowly backward.

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by Angela Natividad    May- 5-09    
Topic: Best, Brands, Campaigns, Commercials, Television



Rona Piggybacks Other Ads to Promote Recycling Program

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For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.

Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.

"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.

by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Good, Outdoor



Rule of Thumb: Before Molesting Strangers with Nipple Tassles, Be Famous.

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Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.

But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).

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by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Celebrity, Sponsorship, Strange, Video, Viral



I Could Be Wrong, But I Think Your Torch Just Smoked a Prophet.

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LOL. To promote the strength and intensity of the Mag-Lite, Ogilvy & Mather/Paris composed a print in which a distracted security guard shines his flashie on a piece of art for a wee bit too long.

That open-mouth clueless look gets us every time. We like!

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Magazine, Poster



It Was Like Woodstock, But Rated PG.

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Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.

The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Guerilla, Social










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