Pledge to Succeed, Gov 2.0, Cleveland Deux, Cell Phone Sex Ed

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- The magic that is Cleveland -- deux!

- Be better, pledge to succeed.

- The Obama Administration lists all its social media links. And we thought we were whores.

- "4A'S PRESIDENT IS BIG ADSCAM FAN!" o_O

- Apple rejects NIN iPhone app. Three people in the charted universe shit a brick.

- Cell phone sex ed.

- How to pass for J-Lo. On Google.

- Revisiting the sad fate of Dominos' Pasta Dude.

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Political, Spoofs, Video



Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings

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Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced.

And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight.

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by Steve Hall    May- 4-09    
Topic: Campaigns, Cause, Commercials, Good



Scotts Helps Fuel Your Audubon Hobby.

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To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.

Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away.

This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart.

Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. >

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Never Mind the Juice; is that Birdhouse for Sale?

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"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers

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- One of those things we would've been happy to never, ever have to see.

- AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.

- Google and goats.

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Newport Beach Film Festival Goes the 'Childlike Wonder' Route

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RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

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by Angela Natividad    May- 1-09    
Topic: Campaigns, Events, Promotions, Video



Vodafone Unleashes Mad Zoozoos on India

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To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.

Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.

The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)

The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)

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by Angela Natividad    Apr-30-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



If Your House Can't Keep Up with the Joneses, Your Utilities Should at Least Try.

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This is neat. To remind people of their changing energy needs (and increased use of it), Colorado's Tri-State Generation and Transmission Association launched a wordy print campaign with look-twice imagery.

Each depicts an old-school domestic power setup that's been retrofitted or reused to (clumsily) accommodate technology like mobile phones, laptops and widescreen TVs.

Ads read: "The way you use power has changed. Doesn't it make sense to change how we provide it?" Yes, TSGTA, in fact it does.

Work by Cactus.

by Angela Natividad    Apr-30-09    
Topic: Brands, Campaigns, Magazine, Poster



Tweets on Rich Media, Meaty Love Messages, Jobs on the Wire

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- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")

- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.

- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.

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by Angela Natividad    Apr-30-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Online, Packaging, Social



These Ads Will Make You As Dizzy As Nicotine Does

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Who needs the stimulation of nicotine when you have ads like these for Sao Paulo hospital A.C. Camargo? Created by JWT Sao Paulo, the ads stimulate you in a different way/ Or is it confuse and cause a headache. You decide. Still, we like the very non-typical style of this anti-smoking campaign.

by Steve Hall    Apr-30-09    
Topic: Campaigns, Creative Commentary, Magazine










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