Rona Piggybacks Other Ads to Promote Recycling Program

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For client Rona, which recycles paint, the illuminated minds at Bos/Montreal erected a banner just beneath an iPod Nano billboard.

Remember those Nano-Chromatic iPod spots where the iPods bleed in technicolor? The banner includes a row of buckets that appear to be catching the seepage.

"Nous recuperons les restes de peinture" -- "We collect the leftover paint" -- the piggyback concludes, tying it all together. GENIAL. Nothing less than what we'd expect from this creative circle though. Bos is one of those agencies whose work is hit or miss, but always out-of-the-box; brave, unabashed, idealistic. And always singularly Bos.

by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Good, Outdoor



Rule of Thumb: Before Molesting Strangers with Nipple Tassles, Be Famous.

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Berlin agency Aimaq Rapp Stolle promotes HEAD's new "Speed" racquet with a little extra-extra action from Serbian tennis star Novak Djokovic. Apparently Speed makes him so virile that he manages to run into the aisle and spit game at a blonde before the ball even returns to him.

But "spit game" is an understatement; the guy busts out with balloon animals (which would've been enough to impress us), boy band moves, nipple tassles, and seals (both animal and Navy).

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by Angela Natividad    May- 5-09    
Topic: Brands, Campaigns, Celebrity, Sponsorship, Strange, Video, Viral



I Could Be Wrong, But I Think Your Torch Just Smoked a Prophet.

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LOL. To promote the strength and intensity of the Mag-Lite, Ogilvy & Mather/Paris composed a print in which a distracted security guard shines his flashie on a piece of art for a wee bit too long.

That open-mouth clueless look gets us every time. We like!

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Magazine, Poster



It Was Like Woodstock, But Rated PG.

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Half of Adrants is Asian, which means we were irreparably traumatized by karaoke from an early age. But there's a contagious warmth to this effort by T-Mobile -- which can only be described as the Ultimate Karaoke Gangbang.

The mobile/communications firm projected the lyrics to the Beatles' Hey Jude over a billboard, then passed mics out to people on Trafalgar Square. It's neat to watch the faces: people look earnest, but uncertain, and over time they just kinda lose themselves in the na-na-nas and the feel-good Hey Jude-in'.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Good, Guerilla, Social



Pledge to Succeed, Gov 2.0, Cleveland Deux, Cell Phone Sex Ed

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- The magic that is Cleveland -- deux!

- Be better, pledge to succeed.

- The Obama Administration lists all its social media links. And we thought we were whores.

- "4A'S PRESIDENT IS BIG ADSCAM FAN!" o_O

- Apple rejects NIN iPhone app. Three people in the charted universe shit a brick.

- Cell phone sex ed.

- How to pass for J-Lo. On Google.

- Revisiting the sad fate of Dominos' Pasta Dude.

by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Political, Spoofs, Video



Hospital Cancer Campaign Avoids Schmaltz. Still Pulls Heart Strings

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Every time we see a cancer ad, it's like "Oh please, not again with the sappy emo crap." But upon viewing these four spots for Akron Children's Hospital, we felt quite differently. Oh sure, they bring on the emotion, particularly the two featuring the brother and sister of a 3-year-old with leukemia, but they do it in a way that is entirely human and completely unproduced.

And that's because they weren't produced. More specifically, they were crafted by director of photography Andreas Von Scheele who spent 30-40 hours filming the commercial's subjects alone with no director or agency types hanging around the set. Yes, there was a director, Kevin Kerwin of Authentic Films but he stayed away from the shoot and out of sight.

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by Steve Hall    May- 4-09    
Topic: Campaigns, Cause, Commercials, Good



Scotts Helps Fuel Your Audubon Hobby.

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To promote Scotts Songbird Selections Wild Bird Food, ML Rogers/NY appeals to the mildly creepy bird-watcher hidden in all (?) of us.

Apparently this particular blend of fowl-food attracts twice as many colourful birds as the typical blend. So pour it into your feeder, don your camos and gawk away.

This campaign represents Scotts Miracle-Gro's debut into birdfood. It busted its cherry with a $5 million ad campaign that'll appear on major TV networks, as well as really fun places like Home Depot, Lowe's and Wal-Mart.

Yeah, two bird spots in a row. It's just that kind of night. < Insert witty Twitter tie-in here. >

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Never Mind the Juice; is that Birdhouse for Sale?

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"Birdhouse" is a painstakingly detailed spot about a relatable life chez bird, decompressing after a long day flying from branch to branch or whatever it is birds do.

He watches TV, gets the paper (from a pigeon!) and rifles through the fridge, ultimately settling for a bottle of Robinsons' Be Natural -- "Squash made from naturally sourced ingredients").

We have no idea what that tagline's all about, but the drink itself looks suspiciously like Tang.

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by Angela Natividad    May- 4-09    
Topic: Brands, Campaigns, Commercials, Television



Traditional Marriage's New Poster Girl, Hipsters Destroy World, Learning Tolerance from Tellers

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- One of those things we would've been happy to never, ever have to see.

- AdPulp and Jeff Tachis riff on David Armano's riff on the future of advertising.

- Google and goats.

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Newport Beach Film Festival Goes the 'Childlike Wonder' Route

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RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

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by Angela Natividad    May- 1-09    
Topic: Campaigns, Events, Promotions, Video










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