Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?
Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.
Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.
Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.
In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.
Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."
It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
It'd be tough to find anything better to say about it than "redefines food porn."
It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.
Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.
A lover of Super Mario, Beyonce has offered up her fan girlishness to Nintendo and will become the spokesperson for the company's new game, Rhythm Heaven, due to release April 5. Beyonce will appear in television commercial (making of here) as well as print ads and online.
The singer follows Nicole Kidman, America Ferrera, Carrie Underwood, Lisa Kudrow and Liv Tyler as spokesmodels for the brand.
When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken.
The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation.
Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.)
Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides?
Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."
All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.
Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)
Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.