Newport Beach Film Festival Goes the 'Childlike Wonder' Route

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RPA, a52 and Elastic put together this wee whimsical piece to kick off the 10th Annual Newport Beach Film Festival.

It's pretty to look at -- a little like stepping into your childhood nursery, flooded with fairy stories (replaced, in this case, by familiar symbols of film), the atmosphere thick with enigmatic, slightly volatile magic. But it's still markedly less dark than the masters that inspired the work: Terry Gilliam and Tim Burton.

Lovely and only artfully noir (as opposed to forcefully so); we wouldn't mind watching it a few dozen times over the big screen.

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by Angela Natividad    May- 1-09    
Topic: Campaigns, Events, Promotions, Video



Vodafone Unleashes Mad Zoozoos on India

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To promote Vodafone's wares in India, Ogilvy dreamt up a small community of incoherent, maniacally laughing, wingless birds called Zoozoos.

Mostly the Zoozoos do terrible things to each other and laugh. Each piece ends with some trite tie-in back to Vodafone.

The spots debuted during the Indian Premier League cricket tourney. (Appropriately, "Cricket Alerts" is embedded below. See more ads here.)

The magic of the Zoozoos lies in that they look animated but aren't. They're actually played by real people wearing white. You can find out what kind of Zoozoo you are at the Vodafone microsite. (Uh, diggin' how response 4 in question 1 automatically assumes you're a guy. But I guess if all Zoozoos have a package like this one, it goes without saying.)

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by Angela Natividad    Apr-30-09    
Topic: Brands, Campaigns, Commercials, Strange, Television



If Your House Can't Keep Up with the Joneses, Your Utilities Should at Least Try.

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This is neat. To remind people of their changing energy needs (and increased use of it), Colorado's Tri-State Generation and Transmission Association launched a wordy print campaign with look-twice imagery.

Each depicts an old-school domestic power setup that's been retrofitted or reused to (clumsily) accommodate technology like mobile phones, laptops and widescreen TVs.

Ads read: "The way you use power has changed. Doesn't it make sense to change how we provide it?" Yes, TSGTA, in fact it does.

Work by Cactus.

by Angela Natividad    Apr-30-09    
Topic: Brands, Campaigns, Magazine, Poster



Tweets on Rich Media, Meaty Love Messages, Jobs on the Wire

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- Finish the sentence: "Without advertising..." (LOL at "I'd have a savings account.")

- French agency Pourquoi tu cours (trans: "Why are you running?") is selling itself -- and its services -- via eBay and Facebook. The founder claims bids have exceeded 2,010 euros.

- Following fast in the footsteps of Volvo and Land Rover, Universal Studios will start incorporating live tweets in its rich media ads for certain films. Expect to see them in late June.

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by Angela Natividad    Apr-30-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Online, Packaging, Social



These Ads Will Make You As Dizzy As Nicotine Does

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Who needs the stimulation of nicotine when you have ads like these for Sao Paulo hospital A.C. Camargo? Created by JWT Sao Paulo, the ads stimulate you in a different way/ Or is it confuse and cause a headache. You decide. Still, we like the very non-typical style of this anti-smoking campaign.

by Steve Hall    Apr-30-09    
Topic: Campaigns, Creative Commentary, Magazine



Sexist Pots/Pans Spot Upsets Australians

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We had to laugh when we saw this spot for Madison Avenue Cookware ("The only thing that cooks better ... is a woman!"), which uses an old-school sexist tenor to push its shiny pots and pans -- the perfect after-hours treat for a tired lady.

The piece aired in Australia after CEO Roger Hudson of Madison Avenue Products concluded the tone "worked very well for us in America."

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by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Video



ABSOLUT World Replaces Currency with Kindness

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Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.

ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warming snapshot of a parallel universe where human contact is the end, not merely the means.

The charming piece is a jarring departure from past "ABSOLUT World" efforts that depicted Times Square slathered in costly art, or everyone alive winning the lotto.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Guerilla, Video



Apple Claims It Can Make You Mama's Favourite.

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Fresh out the Flagrant Email pile comes this subject line from Almighty Apple: "Last chance to give iPod for Mother's Day." We were like, okay, let's see how they work this angle, and popped the email open to meet eyes with the following header:

"Give Mom a reason to play favorites."

Need a blunter innuendo? Cast your gaze leftwards to see an iPod lovingly engraved, "No wonder you always liked me best."

Mac confidence at its most engorged state. Props to the shameless email marketers at Apple, whose capacity to self-promote -- for any holiday, or none at all -- knows no inhibitions. Might be time to swoop up another Shuffle; as things stand, we're lucky if Mom tells us we look nice in the morning.

by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Online



Carousel Brings Sharp Clarity to a Moment in Crime

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Philips Cinema brings us the mildly unsettling "Carousel," where a hospital shootout between the SWAT team and demented clowns is frozen and investigated by a slow-moving camera.

Money flutters through the night sky, the faces of cops are taut with tension; and you can actually see the caked makeup creases on the masks of the tormentors. It's strange and beautiful; we watched wordless from beginning to end.

The online oeuvre was directed by Adam Berg via Stink Digital for Philips' hi-def Cinema Proportion TV. More at Philips Cinema; also see deliciously engaging making-of (shown below).

According to Berg, the secret to a great film is narrative and light. Food for thought, whether you're directing an epic or breathing :30 of life into a brand under your care.

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by Angela Natividad    Apr-29-09    
Topic: Brands, Campaigns, Good, Specialty, Video



Kaiser Hits Creative Bargain Bin to Stretch 'Thrive' into '09

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Kaiser Permanente continues its insufferable five-year-old "Thrive" campaign with two new ads, Kabuki and Mural.

The latter targets Spanish speakers without trying too hard (Latin music + "Viva bien." Way to go). Meanwhile, Kabuki features a Kaiser employee performing "Kabuki" with an electric guitar and selective gravity. He is later joined by a bunch of grinning people that tear off their clothes to reveal medical gear.

Campbell-Ewald (with help from Miami-based sister agency Accentmarketing) came up with this and the tagline du jour: "You and your Kaiser Permanente team. Together, you rock."

Fucking kill us. The campaign cost $50 million, and we apologize to the inhabitants of California, Oregon, Washington, Southern Colorado, Hawaii and Georgia, which will have to see it all over their daytime TV.

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by Angela Natividad    Apr-28-09    
Topic: Brands, Campaigns, Commercials, Television










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