Kaiser Permanente continues its insufferable five-year-old "Thrive" campaign with two new ads, Kabuki and Mural.
The latter targets Spanish speakers without trying too hard (Latin music + "Viva bien." Way to go). Meanwhile, Kabuki features a Kaiser employee performing "Kabuki" with an electric guitar and selective gravity. He is later joined by a bunch of grinning people that tear off their clothes to reveal medical gear.
Campbell-Ewald (with help from Miami-based sister agency Accentmarketing) came up with this and the tagline du jour: "You and your Kaiser Permanente team. Together, you rock."
Fucking kill us. The campaign cost $50 million, and we apologize to the inhabitants of California, Oregon, Washington, Southern Colorado, Hawaii and Georgia, which will have to see it all over their daytime TV.
Subway's whoring for musical auditions to promote its $5 footlongs over the interwebs. And while the topic matter makes every entry cheesy by default, that's not to say all them are bad.
Vote for favourites or unlock "bonus exclusive bloopers."* There's a line fresh out of the buzzword generator. =P
There's something ballsy about the UPS Store comparing itself to complex acrobatics or death by amphitheater. So, props for being flagrant.
But while the cardboard animation is fun to watch -- enchanting, even -- we could've done without the Universal Studios soundtrack, the extra-extra voiceover and the trite ending ("Hey, we do more than shipping!").
Apart from all that, pretty work by agency Doner and production firm Psyop.
In an Absolute world, we wouldn't need money. At least in London with this latest
promotion where Absolute exchanged hugs for real stuff. (Clip post-jump, Twitter here
.) Not sure it would fly here, maybe though:
"Hello? Yes, this is he. Yes, I know. Two months late. No, yeah, we were going to send a check out soon as we can. Yeah, I understand. Looks bad on our credit history, yep. Collections? Whoa, hang on for a sec... sorry, had to check with my wife. You guys take hugs? You do? OH, but not over the phone. Gotcha. Yeah, makes sense. So then, guess smiles are out. HEY. What about jokes. You take jokes? You do? Awesome. Okay, two bill collectors walk into a bar."
8 lbs. hurts from what I've been told. Full-size teen though? Yikes. Wondering what she's on because hardly a scream is heard in this drugfree.org
spot after the jump from Martin Williams. Oh, and if slimy teens aren't your thing, try the print
. It's much cleaner and safer! Sokay, apparently either there's an outbreak of SWSM (single white soccer moms) or only white suburban moms can keep a child off drugs. That shit takes two parents, planners. It takes two.
"Hey I know, let's run the Lance ad here." Ouch. Sorry Lance, guess it's really gonna be hard to escape the rumors, especially with placements like this. (Click image for contextual fun.) Remember, send in your contextual finds. Screen grab before you click.
"Icons," a McCann-Erickson/NY spot that aired during the '05 Super Bowl, is a fond standby of Mastercard's "Priceless" campaign.
Prep for serious warm-fuzzy syndrome: it's composed of brand mascots -- Count Chocula, the Vlasic stork, Jolly Green Giant, Pillsbury Doughboy -- having Soul Food-style dinner as Mr. Clean slaves merrily over the sink. Some of the icons weren't even animated for TV prior to this. (Thank Calabash for bringing them to life.)
Too much good stuff. There's even some illicit Facebooky pokeage between Doughboy and Morton Salt girl. Scandale!
Post Shredded Wheat, that most generic of cereals, did itself a favor and passed on that most generic of cereal commercials: a shot of mom, dad and the happy kids, pouring cascades of milk onto yielding gobs of grain.
Instead it went for another gimmick: Formidable Authority Figure, touting the dangers of progress.
- Sprite + YouTube + Facebook + pop star = Green Eyed World, an orgy of Entirely Too Much BS.
- How to nail an interview. (Complete with hidden camera footage!)
- "It's not the shape of the thing, I just like the perfect blend of tech-speak and contraception."
- Pharma popped in PPC prevarication shakedown.
- PhotoBucket tries breaking TwitPic territory. Good fucking luck.
- Adweek v AdAge.
- Mattel, please keep your silicone-stained hands off Dora the Explorer. Oh no, too late.
A little Southern soda called Cheerwine breaks the bank wide open on interrogation tactics in the US of A.
We give you "Good Cop, Naked Cop." It went live on YouTube this week, and Feed Company -- the cats that brought you Never Hide and Live Unbuttoned -- is doin' the disseminating.
If the Cheerwine tickles yer fancy, visit the it's a soft drink website. (Glad they were nice and clear about that from get-go, because we were holding out hope there'd be cheery ol' liquor involved.) Site sorta reminds us of that Clearification thing Microsoft did back before Crispin sank its teeth into the account and ripped a hole in the brand equity continuum. You know, you've got a witty but neurotic guy ... just bantering. With himself.
Campaign by Hauser Group; web content by Awesome, Inc. Also keep your eyes peeled for a Cheerwine "Chilled Out Tour" and ambassador program, expected to unroll in select markets in late '09.