Kentucky Kicks Ass

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During the run-up to Christmas, the State of Kentucky (rather Whit Hiler of Cornett-IMS and Griffin VanMeter of Bullhorn in an unofficial capacity) released a video that summarized the state's rebranding from Unbridled Spirit (which the video humorously slams) to Kicks Ass. Yes, one of our fine 50 states is being encouraged to adopt the tagline Kicks Ass. And you know what? In some weird way, it kinda works. Or at least it's kinda funny. Or something like that.

The video includes appearances by Reddit's Alex Ohanian, Fark's Drew Curtis, Animal Planet's Animal Man and several others.

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by Steve Hall    Jan- 2-13    
Topic: Campaigns



Guitar Center Celebrates 'Experience Gifts'

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With three holiday-themed "15's, Guitar Center, with help from McGarrah Jessee, is touting what they call "experience gifts." The brand feels these gifts are, well, just better than the latest electronic gadget.

To tout these "experience gifts," Guitar Center hooked up with three young musicians who are quite pleased their parents and Santa didn't get them cologne, socks or video games for Christmas.

Anything to get kids away from their electronic gadgets, right parents?

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by Steve Hall    Dec-20-12    
Topic: Campaigns



Personal Videos Share Heartwarming Red Cross Message

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With help from BBDO New York, the American Red Cross has launched a new "storytellers" ad campaign which consists of personal accounts filmed by real people affected by tragedy and how the Red Cross came to their aid. The stories are touching and eloquently capture experiences we all hope we never have to go through.

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by Steve Hall    Dec-13-12    
Topic: Campaigns, Cause, Consumer Created, Video



180LA Discover Holiday For Every Day in December

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For its most recent campaign for Boost Mobile, 180LA researched holidays for every day in December from Chocolate Covered Anything Day to Festival for the Souls of Dead Whales Day to your standard Christmas and Hanukkah. for each holiday, the agency made customized festive carol e-cards, all using different genres of music.

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by Steve Hall    Dec- 7-12    
Topic: Campaigns



Denver Pizza Chain Slaps Down Silly Trends

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With trendy fast food options exploding, what's a pizza shop that just, well, makes pizza supposed to do? Poke fun at everyone else, of course. And that's just what Denver-based Anthony's Pizza & Pasta did.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns



Quiznos Gets Weird For National Cookie Day

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As only Quiznos can, the brand is out with two hilarious promotional videos touting its December 4th National Cookie Day promotion which promises a free oven-toasted cookie with any purchase. With help from Kansas City-based Barkley, the brand has released two videos; one which features a delightfully cheesy boy-band rendition of the promotion's tune and another with an over the top heavy metal rendition.

Along with the video, the campaign also includes online ads with a Quiznos Finer, social media elements and paid placements on BuzzFeed.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns



KFC Stuffs Over-Talker's Mouths With Chicken

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Ever been at a party or a family event when certain people just won't shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It's as if these people haven't learned the art of introspection and contemplation.

So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.

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by Steve Hall    Dec- 3-12    
Topic: Campaigns, Commercials



Ladies, Is Your Vagina Drier Than A British Comedy?

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If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."

Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.

The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.

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by Steve Hall    Nov-28-12    
Topic: Campaigns



Hermann the German Does Woody Goomsba

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A couple years ago, the town of Leavenworth, Washington gave us Woody Goomsba, a puppet-like dude who, along with a bevy of super hot, Dirndle-clad dancers, amped up the Bavarian-themed destination.

Today, we have work from Haberman for New Ulm, Minnesota which introduces Hermann the German, a bobble-headed dude who, without a bevy of super hot, Dirndle-clad dancers, amps up the Bavarian (German)-themed destination.

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by Steve Hall    Nov-28-12    
Topic: Campaigns



Tom Brady's Slipper Tradition Central to New UGG Campaign

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Inspired by Tom Brady's tradition of giving UGG footwear to fellow players as a way to say thanks, UGG Australia has launched Pink Slip, a new ad, created by M&C Saatchi LA, which features Tom Brady offering a pair of UGG Ascot slippers to a rookie player.

The Pink Slip TV spot premiered on November 19 on ESPN, ESPN2 and NFL Network. On the day of launch, consumers received a dedicated e-mail directing them to view the commercial and behind the scenes video for Pink Slip on the UGG Australia web site and other social media platforms.

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by Steve Hall    Nov-21-12    
Topic: Campaigns, Celebrity










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