K-Y Swears It Can Intensify Female Pleasure.

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I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.

SAFF's response: "This makes me entirely uncomfortable."

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Commercials, Television



Trump Lends Moody Scowl to Lifelock Campaign

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Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.

The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Promotions



Cracked-Out Rabbits Spot-Check New Grand Scenic

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Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."

Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.

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by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Online, Strange, Trends and Culture, Video



Volvo's In-Ad Twitter Feed, Linds Spoofs Self, BK Upsets the Mex

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- Volvo embeds Twitter feed into YouTube ad. (Via.)

- The Domino's YouTube brand bust.

- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...

- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)

- Burger King pisses Mexico off. *condescending sigh.* What else is new.

by Angela Natividad    Apr-15-09    
Topic: Brands, Campaigns, Celebrity, Online, Political, Social, Spoofs



Bruins Vs. Canadiens Playoffs Comes With Strict Rules

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When it comes to sports, there are rules. RULES! And they must, at all costs, be followed. No, we're not talking about a sport's *actual* rules. Rather the rules sports fans must follow lest they be...um...attacked my a huge guy in a bear suit?

And what are these all-important rules? Let us share with you:

1. Don't date within the Division.
2. Never, under any circumstances, tuck in your jersey.
3. Never take a call when all you should be doing is watching the game.

Simple, right?

The work was created by Mullen and shot by Station Films Director Harold Einstein

by Steve Hall    Apr-15-09    
Topic: Campaigns, Commercials, Good, Strange



Norwegian Parkinson's Association Pokes Fun at, Uh, Parkinson's.

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Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson's Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.

And by "jazz" we mean you'll probably release an involuntary smirk, then put on your Serious Creative Face and soberly acknowledge the work's incendiary nature, the poor taste, etc etc.

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by Angela Natividad    Apr-14-09    
Topic: Campaigns, Cause, Commercials, Television



Suitehotel Courts Best Bed-Jumping Photos

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With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.

The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)

This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Online, Promotions



AT&T Helps Hype the TOMS Cause

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AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.

The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.

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by Angela Natividad    Apr-14-09    
Topic: Brands, Campaigns, Commercials, Television



Bikinis, Bondage and Bikes. Now There's An Ad Campaign

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Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right? Oh, and let's not forget engaging in a little bit of bondage, too. Um, WTF? This, to sell a bike? Johnny Loco bikes. Yea, loco is right.

Created by New Message Amsterdam, the campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by advertising and fashion photographer Rene Kramers.

OK, then. Now back to our regularly schedule ad campaigns.

by Steve Hall    Apr-14-09    
Topic: Campaigns, Racy, Strange



They Call Him Dr. Love. And Guess What He's Drinking!

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In the event you thought you could go one day in ad land without a cheap pun, we're gonna help stop that ludicrous idea right now. Because you know you're gonna scroll down and watch Gene Simmons -- aka Dr. Love -- try his hand at being Dr. Pepper's new spokeslackey.

"Drink it Smooth" (with a KISS of cherry!) starts out slightly less watchable than "Drink it Slow" featuring Dr. J. But it manages to save itself when the over-the-hill rock star gets schooled by his son, a perfect specimen of apathetic offspring in the bloom of youth.

That's right, in this ad and this ad only you get two Simmons for the price of one! Plus, we never get bored watching people get told off by their kids. It's the American way.

Work by Deutsch/LA.

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by Angela Natividad    Apr-13-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Television










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