After all that awkward backtracking over how much agencies dish out for its pencil-shaped paperweights (where does all that money go?), The One Show is under pressure to lighten the strain on its PR team.
Add to that the usual speculation about whether an old boy's club decides who wins what each year. How best to respond? Nudge-nudge the conspiracy theorists back, which is what One Show tries doing in this series of wordy tongue-in-cheek prints.
With headings like "Secret handshakes. Secret passwords. Secret secrets," creatives hither and yon can guffaw while the One Club rib-jabs and wink-winks the following message into our collective subconscious: Think we're not transparent enough? That's because WE'RE NOT!
"Shadowy" is at left. Also see "Whisper" and "Shroud." Work by Charlotte-based BooneOakley.
I just showed a Sexually Active Female Friend (SAFF) a spot from the latest campaign for K-Y Intense -- a product that claims it's scientifically proven to get girls off harder.
SAFF's response: "This makes me entirely uncomfortable."
Lifelock touts its identity theft protection capabilities with this online video about the biggest identity theft scandal in the world.
The premise: one person has won the chance to meet "the Donald." (I like how he's now so important, he's preceded by an article.) As a result, hundreds of thousands of people are claiming to be the person named.
Renault's launched a microsite for the Nouveau Grand Scenic et Les Tests Cretins des Lapins Cretins, which translates to "The New Grand Scenic -- and Moronic Tests by Moronic Rabbits."
Resulting spots -- in which hyperactive buck-toothed rabbits quality-test Grand Scenics en masse and sans inhibition -- don't need any translating. The effort reminds us of Scion's Little Deviants, except more frenetic and somehow scarier.
- Volvo embeds Twitter feed into YouTube ad. (Via.)
- The Domino's YouTube brand bust.
- Lindsay Lohan spoofs self -- and eHarmony -- for Funny or Die. Hey, that's almost (but not quite) as funny as...
- Manifesto on how Gaia made users love branded stuff that's not real. (Via.)
- Burger King pisses Mexico off. *condescending sigh.* What else is new.
When it comes to sports, there are rules. RULES! And they must, at all costs, be followed. No, we're not talking about a sport's *actual* rules. Rather the rules sports fans must follow lest they be...um...attacked my a huge guy in a bear suit?
And what are these all-important rules? Let us share with you:
1. Don't date within the Division.
2. Never, under any circumstances, tuck in your jersey.
3. Never take a call when all you should be doing is watching the game.
The work was created by Mullen and shot by Station Films Director Harold Einstein
Rather than focus on fractured families and the slow, tragic waltz toward death, the Norwegian Parkinson's Association (Norges Parkinsonforbund) decided to add a little jazz to its disease awareness campaign.
And by "jazz" we mean you'll probably release an involuntary smirk, then put on your Serious Creative Face and soberly acknowledge the work's incendiary nature, the poor taste, etc etc.
With help from Vincenzo Castrogiovanni of The Viral Factory, Accor's Suitehotel orchestrated The Suite Jump Games -- the largest international bed-jumping contest ever held.
The Suite Jump Games launched on April 4th at the Stade de France near Paris. Five villages were arranged in front of the stadium and equipped with beds for anyone achin' to do some mattress-leaping. (At the time, a rugby match was taking place between Stade Francais and Clermont-Ferrand, so 80,000 spectators were on-hand to both watch the festivities and potentially convert into bed-jumping contest entrants.)
This is the kind of thing that gives us chills, even if we cracked our heads open as kids while engaged in this specific activity. (12 stitches! But for the joy of the jump, possibly worth it.)
AT&T makes a deposit into karmic collections in this collaboration with TOMS Shoes, a cause-based shoe firm that gives one pair of shoes to a child in need every time you -- yes, you! -- buy a pair.
The spot features Blake Mycoskie, and the format's familiar: he's the TOMS founder, a character of apparent integrity, talking in somber, stilting tones about his company's cause while hugging children and citing the need for dependable network coverage.
Alrighty then. All women wear bikinis, sundresses and short shorts while exploring the world on a bicycle, right? Oh, and let's not forget engaging in a little bit of bondage, too. Um, WTF? This, to sell a bike? Johnny Loco bikes. Yea, loco is right.
Created by New Message Amsterdam, the campaign will run in outdoor, print and online in The Netherlands, Spain, Denmark, South Africa and Australia. It was shot in South Africa by advertising and fashion photographer Rene Kramers.
OK, then. Now back to our regularly schedule ad campaigns.