Okay. Just imagine for a sec that 24 were -- work with us here -- a French New Wave film.
Beautifully-coiffed, but crucially helpless, blonde in bath towel: Millions of people are going to die ... and we only have 24 hours to save them!
Blase half-dressed hubby: Yeah, but, oh, it's Saturday. Then he lifts a copy of The Stranger back up to his face and adds, 24 hours is tons of time. I could do save them in two.
The lady over-protests, as women are wont to do, so he gets all existentialist on her ass: Aren't we all going to die eventually?
Outfitted with Brigitte Bardot knockoffs, abstract antiheroes and -- in the instances of 8 Kilometres -- a painfully mod '60s style battle of linguists, Stella Artois re-imagines three contemporary action flicks in the style of old-school French cinema. The videos are best seen with the stunna shades off, a glass of vermouth, and an extra-long unfiltered cigarette, held in that special way.
@emmanuelvivier of Buzz Paradise drew our glances to the first-ever Sprint ad to feature the delectable Palm Pre.
Yeah, we know how you feel about iPhone killers (death of the Storm, anyone?) but after seeing the Pre demo at CES we're feeling optimistic about it.
For "Black," a new Dunhill Fragrance, Atelier/London enlisted Henry Cavill from The Tudors to appear in this sultry, faced-paced spot. Think Modern Bond Gets the Girl in London.
We'll admit having to catch our breath when honey's thigh slams into that wet black car, and when Cavill meets eyes with the camera before undoubtedly ravishing her (or at least promising to before hopping back into his vehicle, knocking some buck-toothed bad guys off the road and cutting her a magnolia blossom with the sharp end of his umbrella).
But it's hard to take a drama-soaked ad like this seriously when the music's rising toward climax -- and there's a dude wailing in the background. Hey Ad Land, did you forget? We're a jaded race of man. (And for good reason.)
Produced by ASD Lionheart and edited by Cut + Run.
- Amsterdam's Pink & Poodle takes women on for Heineken cider brand Jillz.
- Sayonara to Enfatico (and about bloody time).
- LA Times positions Southland ad as news story. (Via).
- D*Face gives The Queen a facelift.
- Seeking greener pastures on the down-low? One headhunter's business card is edible.
- One prepaid mobile's bailout plan.
- Reason #4320984309384 why we can't visit mom and dad after Cannes.
- Visa Debit does Superfreak. We don't know why, but Morgan Freeman doesn't sound sold either.
To show how it's all home-grown and waste-free, FirstBank blew its ad wad on a poster tied to the end of a wee biplane. The creative reads, "This is the closest thing we have to a private jet."
"They're not into extravagances," explained CD Jonathan Schoenberg of TDA Advertising & Design. "They haven't taken any bailout money. And they're doing great."
That's about as charming as gingham. Other witty low-budget efforts have included this ski mask thing and this reusable holiday ad thing.
Yesterday EVP/GM-Global Ad Sales Chris Dobson of the BBC conducted a keynote on what it takes to succeed in the rapidly-changing media landscape.
The BBC, of course, was his primary example; though whether you believe it's one of the most forward-moving brands in the stratosphere is subjective. (Frankly, I'll buy it when the iPlayer is finally Mac-ready.)
It's been a while since we've had a good healthy debate on the truth and merits of Photoshopping celebrities to wash away the ugliness of their realities and the less than ad-worthy attributes of their physical self.
Thanks to a sneak peak of the new Britney Spears Candie's print campaign, we can all, once again, wonder if Britney Spears is really as hot as she appears to be when she's not shot Paparazzi-style leaving a 7-Eleven.
Oh of course she's digitally altered. What would photographers and graphic designers do all day long if people weren't routinely manipulated to the point of perfection?
This is advertising, after all, right?
Oh yes, indeed. Life is most certainly more "interesting" when you tell the truth. That's the premise of this "The Truth" campaign for Ireland-based bank, RaboDirect. In these trying financial times, people want honesty, transparency and the brital truth. And that's what they get in this video campaign for the bank.
While we don't speak Spanish and can't understand all the words in this California Milk Processor Board commercial, the message is clear: a glass of milk can cheer you up on a bad day. We could use a gallon right about now.
In this commercial, created by Grupo Gallegos and animated by Psyop, a prince saves the day as a Princess' mood reeks havoc across her world. It's a grand gesture and one that's best experience without actually understanding the words. Because if you did, you'd realize the whole thing is a metaphor for the Princess' PMS and how milk lessens that monthly blow.
Because Chemistry.com can no longer poke and prod at any blatant sexual discrimination on eHarmony's part, it's decided to produce a banner about how eHarmony's still a bigot, even if it's been forced to launch a homosexual dating site.
Chem, get over yourself.
Oh, and in case anybody forgot: Chemistry.com is a Match.com company. From the moment it launched, it would appear its entire raison d'etre is to kick shins without making Match look bad. And that's not to say eHarmony doesn't deserve a little shit for making life harder for our same-sex-love chums; that's to say this ongoing haterade campaign had its day, and the day's done.