It's a sad fact infomercials work. They scream at you. They assault you with cheesy graphics. They pummel you over and over again with a call to action.
Know what else is a sad fact? That the Catholic Church has to use the shtick to get people to confess their sins during Holy Week. Yes, the Catholic Dioceses of Brooklyn and Rockville Center has kooked up with the Forza Migliozzi agency to create Soul Wow which aims to fill confessional booths in Brooklyn, Queens, and Long Island Monday, April 6.
Aw...look. It's butter that's nice to bread and croissants. How is this GayLee spreadable butter so
nice? Because it's not hard, spreads easily and doesn't destroy what it's being applied to.
But come on.
Have we really arrived at a place where we need a product like this when all one needs to do is store regular butter out of the refrigerator where is won't get hard and will spread just as easily as a "spreadable" butter which is likely filled with unnecessary chemical ingredients?
Many brands use analogies to help explain their product features and benefits. Even makers of diapers for grownups. But seriously, WTF? Touting the new line of Depends by comparing the fact they're different to the fact men drive differently than women and commentary on who rules the world; men or women?
Ray Ban's promoting a technicolor melange of plastic Aviators with a Cutwater-orchestrated ad called "Drill," where a big plastic drill with crayons strapped to the front of it wreaks havoc on a sedate canvas.
Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.
Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.
In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.
Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."
It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.
By Leo Burnett/Lisbon and Lobo, a Brazilian production co.
It'd be tough to find anything better to say about it than "redefines food porn."
It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.
Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.
A lover of Super Mario, Beyonce has offered up her fan girlishness to Nintendo and will become the spokesperson for the company's new game, Rhythm Heaven, due to release April 5. Beyonce will appear in television commercial (making of here) as well as print ads and online.
The singer follows Nicole Kidman, America Ferrera, Carrie Underwood, Lisa Kudrow and Liv Tyler as spokesmodels for the brand.