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To kick off its "engineering smiles for 50 years" campaign, PING puts founder Karstein Solheim on the platform. The work is a more bearable version of the sap-saturated Sprint/Dan Hesse material: it's just a simple, no-frills voiceover with product imagery.
Unpretentious, nice and neat. By The Martin Agency, whose class-act status was heavy on the spin last week as the result of news that it would lay off staffers -- and give competing agencies up to half the shafted Martinites' first month's pay in exchange for hiring them.
Diggin' these prints by DM9 DDB/Brazil. In each, a FedEx delivery box is positioned as a conduit for items that bear some storytelling cachet. Two sets of hands, reaching toward each other from top and bottom of the frame, represent giver and receiver.
Perfect delivery, no pun intended. (Don't you hate it when people say that? Because if the pun isn't intended, isn't it terrifically convenient that it's there?)
See Trumpet -- the more popular piece -- and Robot.
- Adidas launches branded video hub. Welcome to Bandwagonsville!
- New Pearl Jam website by Freedom + Partners. Site includes a puzzle that lets users "unlock" songs from reissues of Ten. Puzzle completion can be timed; people can compete for speed.
- Evan Williams: just a poor but honest farmboy.
- BeanCastin' it up: "I'm for Sale" with Bill Green, John Wall and the spirit of Ben Kunz. (Take a shot every time I say "like" -- and thank me when you've got the goggles on tight.)
- Media that shapes Advergirl's worldview.
- Who Watches the Watchmen?
- Helping PETA help themselves.
- Sexting suicide.
Gery Colombia interprets Scotch-Brite for whimsical clean-freaks with print ads where rubber gloves are manipulated in the shape of animal bits. At left is Chicken; also see Cow and Crab.
Not - terrifically - original, and heavy with the Real Simple aesthetic.
Wonder who still uses kitchen gloves to wash dishes. It'd be interesting to see a semi-campy glove ad where these bad-boys are used in unexpected -- and yet useful! -- ways. Like putting them on your feet to tightrope over electrified wire. Or something.
- Flashback to Madonna's banned Like a Prayer ad for Pepsi.
- Wolff Olins brings minimalist flickr magic -- and a forum for inquiry -- to "scientific" cosmetic brand Living Proof.
- Tracking (corporate accounts on) Twitter.
- The Guardian makes good observations about Twitter (scroll down to the bulletpoints).
- Ogilvy-branded solutions to a recession. Take that hype with a few spoonfuls of salt. Hat tip to our favourite mad man.
- JWT launches a blog called Anxiety Index.
- ScapeNation: another tween-targeting web destination, brought to you by Red Tettemer.
Boost Mobile's "UNwrong'D" campaign continues with two fine-dining pigs that like ham. (Think of it as enjoying the flavours of a fallen friend. Don't act like you're too good to tear into the carcasses of the downtrodden, literally or otherwise.)
The talkier pig puts their behaviour in perspective by telling users the real wrong in life lies in mobile carriers charging hidden fees. In contrast, Boost Mobile charges a flat fee for dependable, unlimited nationwide service.
Hear-to-the-fucking-hear, then, and pass that human flank real quick.
At a loss for words? Doff your hats to 180LA.
Zippo wises up to its cachet as a potentially "green" product with a brusque new slogan: "Disposable. Just another word for garbage."
On print and banner ads alike, this profundity is flanked by images of dirty disposable lighters, piled up in junkyards. See trash cube, earthbound briquets and three-part display ad.
Creatively, the latter is a disappointing downgrade from this naughty beast. But it gets the point across, and display's cheap these days anyway, so we can't hate with much conviction.
Expect to see the prints in trade pubs, at convenient stores and your local tobacconist. By Brunner/Pittsburgh.
"French squirrel goes nuts" -- one more reason to avoid bringing housewarming gifts to your vinyl-spinning French neighbour,* squirrel or not.
"Thank you, Larry, for picking these sad little acorns out of the dirt and putting them in this box. I feel so warm and tingly inside; now we will be friends forever."
Cold, man, cold.
Disseminated for Emerald Nuts, the brand of choice for nut elitists (and kryptonite to the mischievous Robert Goulet!), by Feed Company.
To promote the New York City Coalition Against Hunger, Agencies in Action and Bill Oberlander at Cossette produced a triage of cynical spoofs on well-known ad campaigns. (See iPod and HSBC variants.)
The goal: to get Manhattan's agency creatives to volunteer at soup kitchens and food pantries at least once monthly. So far, six agencies have committed: Arnold Worldwide, Cossette, DiMassimo Goldstein, Gotham, Kirshenbaum Bond & Partners and TBWA\Chiat\Day.
In the event that you need more convincing, or just feel compelled to show your face at another social gathering, hit up the AIA kickoff reception on Thursday, March 12 at 7pm. It all happens at the Cossette office on 415 Mad Ave, 3rd floor.
More intelligence at the website.
There are a lot of ways to promote an energy drink but comparing the drink's "power" to weaponry is a new one on us. German agency Serciveplan created a print campaign featuring a gun, a plane, a tank and a piece of heavy artillery. Each, we assume, is supposed to look like it's made out of bullets...or bullet casings but they all just looks like a bunch of copper piping glued together to as if they were toy models.
With the tagline "fully loaded with caffeine," we het where the agency was going with this and perhaps because the campiagn isn't running in oh so politically correct America, it might actually be well received.
See all the ads here.