Sears Appeals to Techie Moms with New Media Push

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See it all on bustedmoms.com, which is pretty much just a frame wrapped around a Facebook page, slathered in Twitter media for good measure. Work by IZEA.

POLL TIME!

When last we covered Sears, it was getting all cozy and whatnot with Vanessa Hudgens and the rest of the tween-tastic High School Musical crowd. Gag us, man.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Online, Social



Swiss Elevator Riders Get Unexpected Skydive Experience

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Swiss Skydive, a skydiving school in Switzerland, commissioned Wirz/BBDO to outfit high-traffic elevators with a vertigo view.

Using branded shots of the city from a dizzying perspective, the objective is to give elevator-riders the sense they're going into freefall. The effort resulted in some free TV and print news coverage, which is always nice.

In an economic climate like this one, we're vaguely sure the average 9-to-5er -- even Swiss ones -- don't need help getting that plummeting-from-great-heights feeling. Their employers probably accomplish that just fine.

by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Good, Guerilla, Poster



Amnesty International Takes Pulp Comic Tack

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Vaguely Russian kitsch and vaudevillian melodrama infuse this new spot for Amnesty International/Portugal. It's the usual global atrocities, all in-your-face and extra-extra, but tempered by a comic-book feel. The tagline seals the deal: "EVERYBODY IS AGAINST EVERYBODY BUT SOMEBODY HAS TO BE FOR THEM."

It's a big message, delivered in a heightened reality, given appropriate weight without vibing like overbearing charity bullshit. We likes.

By Leo Burnett/Lisbon and Lobo, a Brazilian production co.

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by Angela Natividad    Mar-27-09    
Topic: Brands, Campaigns, Cause, Commercials, Good, Television



Padma Makes Sweet Masticatey Love to Western Bacon Burger

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AdFreak passed us a peek of that Padma Lakshmi Carl's Jr./Hardee's spot, filmed earlier this year.

It'd be tough to find anything better to say about it than "redefines food porn."

It's a modern update on that voyeuristic Cindy Crawford ad from the late '90s, where homegirl's indulging in a burger while geeky office cogs watch her with lust-saturated expressions. Except in this case, it's you playing voyeur, and Padma's making a lot more naughty with that big messy patty.

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by Angela Natividad    Mar-27-09    
Topic: Campaigns, Celebrity, Sponsorship, Television



Indians Let Cleveland Graffiti All Up on Public Transport

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Heh. The Cleveland Indians invite local natives to "join the tribe" with a series of Brokaw-brokered bus wraps that people can autograph. Neat idea; don't know if it'll generate more loyalty to the Indians, but maybe it'll hike up sales for Sharpie.

by Angela Natividad    Mar-27-09    
Topic: Campaigns, Guerilla, Outdoor, Promotions



Beyonce to Front Nintendo Rhythm Heaven Campaign

A lover of Super Mario, Beyonce has offered up her fan girlishness to Nintendo and will become the spokesperson for the company's new game, Rhythm Heaven, due to release April 5. Beyonce will appear in television commercial (making of here) as well as print ads and online.

The singer follows Nicole Kidman, America Ferrera, Carrie Underwood, Lisa Kudrow and Liv Tyler as spokesmodels for the brand.

by Steve Hall    Mar-26-09    
Topic: Campaigns, Celebrity



KFC Mascot Gets Community Service-Savvy

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When we first heard that KFC Colonels were circulating Louisville and filling in potholes, we had this horrible mental image of street cavities being retrofitted into giant buckets of fried chicken.

The reality behind KFC's road-refreshment project is more benign, if not as nice-smelling. To celebrate its dedication to freshness, KFC plans to re-tar potholes and refresh roads in five major cities across the nation.

Instead of luring stupid-hungry drivers out of their cars with chicken in dangerous places, the filled-in holes will feature a road-stenciled "Re-freshed by KFC." (Temporary chalk, natch.)

Oddly satisfying to see a corporate mascot don a yellow vest and do something for the community. What are the odds we could get Karl Lagerfeld to re-tar roadsides?

by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Cause, Good, Guerilla



Hey, Look. Condom Ads with Sex in Them.

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Gratuitous raunch, black humour, etc. all appear in these ads for LifeStyles' SKYN line, which trips all over itself in an anxious commitment to "change safe sex forever."

All we got out of this was lag and choppiness, with the occasional softporn moment for good measure. There are punchlines at the end that we didn't entirely understand, due to said lag and choppiness and general being-distracted-by-shinier-shit.

Don't blame our connection; the site just has a lot going on. (Really though, do the TV spots have to rotate? Being merched shouldn't feel like Duck Hunt.)

Work by AMP Agency/Boston. Pressie reads, "New Campaign Adds Sensuality to Condom Advertising." As if that's innovative. Or something.

by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Online



Heh-Heh, British Stuff for Shoe Brand.

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With help from digital agency Holler, footwear brand Kickers is launching an online comedy sketch series called "Random Bandits," which features characters from TV show Modern Toss and guest voice-overs from the UK's The Office.

The effort'll run for three months, beginning in the first week of April, and will "send up everything from entertainment, popular culture and even social networks." Hope you're equipped with that slapstick Brit wit. You'll definitely need it for this dive back into MySpace.

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'He Lives Vicariously ... Through Himself.'

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He once had an awkward moment -- just to see how it feels. He can also speak French. In Russian.

Dos Equis' Most Interesting Man in the World spreads wee bits of his magic in five ultra-short spots. Just imagine if James Bond were cross-bred with Hugh Hefner and being constantly shadowed by an ironic narrator; you might get a whiff of what this effort's all about.

Point is, the seasoned hunk of cultured man drinks Dos Equis, and he encourages others to "Stay thirsty, my friends," a suave, winky-winky way of saying Stay fast and loose, keep learning ... and drink a helluva lot.

Labors of love by Euro RSCG, which sought to target "men who live or aspire to live 'interesting' lives."

The quotations around "interesting" are from them, not us. Smirk.

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by Angela Natividad    Mar-26-09    
Topic: Brands, Campaigns, Commercials, Television










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