Runningmen Take on Fairer Sex in Boy/Girl Dash-Match

men-vs-women.jpg

The battle of the sexes gets all literal on yo' ass in "Men vs Women" by 72andSunny. Propelled forth by the challenge of racking up the most kilometres for their gender, Nike-decked runners take to the streets in the playful spirit of competition. (We totally eat this stuff up. Remember those Mia Hamm vs. Michael Jordan Gatorade ads?)

Neat thing is, this isn't just an ad. If you're rooting for any particular team, and provided your knees are in fine shape, join in the fun at NikePlus.com. (Digital material by AKQA.)

Note how everybody seems to own a Macbook Pro. o_O Nike and Apple have collaborated before on a Nike + iPod clothing line, so it should come as no surprise they're still bedtime buddies. Song's cool, too: Run (I'm a Natural Disaster) by Gnarls Barkley.

more »

by Angela Natividad    Mar-17-09    
Topic: Brands, Campaigns, Commercials, Television



Herpes to Go, Cewebrities in the Wild, Banging Power, Calacanis-Style Damage Control

gonorrhea-on-sale.jpg

- @MackCollier, in the thick of SXSW, captures social media junkies in unnatural habitats.

- Trojan continues that slightly uncomfortable pro-STD reverse psychology thing with an a la carte booth. Samples of genital warts, anyone?

- Mark Cuban invests in poo-inducing pizza. Just read the story, man.

- More 'net-based teen angst.

- "Is this the most sexually explicit ad ever?" In a word, no. We're still kinda confused about what dude was doing with the Six Hour Power jar, and it isn't immediately clear if he's going to bang his secretary or just give her a really peppy memo. It could go either way ... but the reason why this ad fails is, we don't care where it goes.

- Why Jason Calacanis employed a felon -- or how to handle negative press.

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Events, Guerilla



Coke's Happiness Factory Shakes the Sleepies Out

coke-happiness-yawn.jpg

"Happiness Factory 3" continues Coke's Happiness Factory/Open Happiness campaign with a Monday-friendly beginning we can all identify with. Mid-yawn, a guy hits up a Coke vending machine, compelling all the Wonderland creatures inside to yawn too.

There's a bit of authoritative clapping, then some feel-good pop music kicks in. Everyone snaps open their Cokes, and both worlds bloom into quotidian activity.

more »

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Celebrity, Commercials, Sponsorship, Video



Arby's Makes Grease-Stained Tribute to Mona Lisa

grease-art-arbys.jpg

Ad land has this incredible talent for bastardizing beautiful things, and doing it in a way where we're like, hey, that's kind of cool.

That's the feeling you get when you watch "Burger Grease Art," where a guy uses the grease from non-Arby's burgers to create a giant reproduction of Da Vinci's enigmatic lady.

Across the bottom of the video -- which we really couldn't help sitting through, even as we clutched our stomachs and began to dry-heave -- is a link to burgergreaseart.com, which tackles your line of sight with three appealingly matte Arby's Roastburgers. (For some reason, we kinda hoped for an Etch-a-Sketchy painting game, except with grease, but no dice.)

more »

by Angela Natividad    Mar-16-09    
Topic: Brands, Campaigns, Promotions, Strange, Video



Need a New Desk to Bend Over? Have We Got the Gig for You.

american-apparel-jobs.png

American Apparel peels its sleaze off for a second to make a public service announcement: "American Apparel is ... Jobs."

This crucial message is illustrated by a muscly bald dude who appears to be in the stock room. Which begs the question: where'd all AA's eye candy go? In a clime this dire, is all that tap-worthy ass just unwilling to lift its own load?

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Online



Dockers Makes Shakeable iPhone Ad

iphone-dockers.jpg

Dockers finally produces an ad that enables you to realize a fantasy you've probably had more than once: the ability to shake the living crap out of it.

The ad features urban street dancer Orbitron (Dufon) of Circle of Fire. He'll appear in iPhone games "iBasketball," "iGolf" and "iBowl," as well as lifestyle application iTV, AdAge says. At various intervals, users have to shake the iPhone to get Dufon to bust a move.

more »

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless



...and Don't You Just Love How the Doc's Poppin' Candy Post-Op?

skittles-transplant.jpg

Skittles continues its mile-high "WTF?" spree with "Transplant," which illustrates a new pack of cross-breed candies with a guy who recovers from an operation -- only to find he's been crossed with a dude named Jose.

There's this weird moment where a pack of Skittles gets tossed hither and yon, then they eat them while facing each other and delicately licking -- kissing, really -- their own fingers.

By TBWA\Chiat\Day\NY. See its last little bit of magic.

more »

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television



Mahou Makes You a Mite More Buoyant

pump-the-jam-light-up.jpg

"A Lighter World," where a couple pops open a bottle of Mahou and does a gravity-defying dance, is deliciously infectious.

By Agosto; featuring a cover of Pump the Jam by Canadian band Lost Fingers. (I realize that sounds not-very-savoury, but with a guitar in the background and a tap-dancing featurette the song is surprisingly fresh.)

Tagline: "There's a lighter world" -- riffing off the Premium Light status of this particular Spanish bev.

more »

by Angela Natividad    Mar-13-09    
Topic: Brands, Campaigns, Commercials, Television



Puma Tries Hand at Digi-Love

puma-lift.jpg

For client Puma, Droga5 produced "Lift," an ad in which an avatar-like couple engages in a sultry courting ritual where nothing's really what it seems, and everything changes, and expectations between man and woman differ -- and it's all out there for you to see, projected on the walls and riffing off their bodies.

Didn't do much for us. If you wanna play girl-meets-boy, you'd be better served by the naughty-naughty Levi's or even childlike, slightly macabre Scion.

more »

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Video



NASA Collabo: A Microcosm of the New Media Renaissance

shep-fairey.jpg

Musicians Squeak E. Clean and DJ Zegon joined forces under the name NASA (North America/South America) to release their first album, The Spirit of Apollo, which has been in-progress since '03.

Promotion strikes me as general and disorganized, but the pair has many talented hands behind it. According to the pressie, the Apollo album was conceived "with the righteous goal of bringing people together through music and art" -- as a result, it's heavy with surprising collaborations and interesting visual media.


Tom Waits growls over Kool Keith, Karen O taunts while Ol' Dirty Bastard gives shout-outs to Wu Tang and N.A.S.A from the grave, and David Byrne, Chuck D and others expound on the evils of "Money."

Other collaborators include Method Man, Seu Jorge, Kanye West, Santogold, George Clinton. Then there's the charmed director team: Syd Garon, Paul Griswold, 3Legged Legs and Flourescent Hill.

Artists that donated paint and pens to the animated music videos include Shepard Fairey, Sage Vaughn, The Date Farmers, Mark Gonzales, Marcel Dzama and Splunny. Some also contributed original album cover designs, so CD buyers get five interchangeable covers per copy.

I realize this is a lot going on so I'm gonna just show you stuff. Here's the latest release, People Tree with David Byrne, Chali 2na (from J-5!) and art by Marcel Dzama. It's magically delicious.

more »

by Angela Natividad    Mar-12-09    
Topic: Brands, Campaigns, Social, Trends and Culture, Video










Featured FREE Resource: