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Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"
Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.
"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.
Which I guess is how it should be.
180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.
WTF? Please! Not another creative archive! Yes, sadly, we are going to subject you to another. But wait! Don't go just yet. This one is from us, your favorite ad site in the entire world, Adrants. Isn't that awesome? Now you can get everything from us; your ad news on Adrants, your social networking needs on AdGabber and, now, your obsessive need to peruse other people's creative with the Adrants Creative Archive.
And guess what? It's free! OK, well that's sort of a lie. Let us clarify. As new creative is added, it's free for a couple of weeks before it goes behind a subscription wall. So why would you want to pay for a creative archive when so much of it is out there for free? Seriously? Oh come on, you know why. Admit it. You're lazy! You don't actually want to troll through YouTube or Flickr to find what you want. That's like trying to find a creative director that doesn't wear black.
We knew a guy who got drafted into the Ukrainian military. As the day of his departure drew closer, he turned into a person we hardly knew and who sort of freaked us out. Finally he confessed he was dodging the draft and leaving for London.
"But why?" we said.
"Ukrainian military makes people disappear," he hissed, looking all wild-eyed.
Having just seen this ad for the Ukrainian Army, we have serious doubts about that and resent that he lied to us. Ukraine's first line of defense turns ordinary folk into dangerously charismatic mofos, capable of seducing women of varying hairstyles away from men with BMWs. Said women will shower you with alabaster jugs of vodka and chase your tanks while making marriage contract innuendos. (Now you know why Tony Stewart picks the Russian chicks.)
You will also get a really vivid hat.
To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.
We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.
The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)
On-screen text: "Funds for the future. AMF Pension."
Adgabber's Elyse drew our attention to this fresh online ad for Audi, which features an extreme skier doing crazy shit all over San Francisco -- a city known for its treacherously steep hills, railed streets, and slow-moving, trolley-shaped obstacles. Oh -- and lack of snow.
The German ad is a promotion for Audi's quattro Gefuhl. We don't know how or why, but there you have it. Fun work by Kemper Trautmann.
From the Adrants mailbag:
My skater friends have been sending me a link all day long that shows a blatant - and I mean blatant - BBDO rip off of a [Spike Jonze] directed skateboard video [...]. The original was from the most popular skate video in years, but obviously, someone's creative director hadn't seen it:
o Original, and far superior.
o The fraud.
The only way that is legit, would be if Spike did it himself... but quality-wise, it just doesn't stand up.
The ad labeled "the fraud" was put together by BBDO Mexico for Snickers, oddly enough. Pro-skaters Steve Berra and Eric Koston are so pissed about the Spike Jonze rip-off that they posted it on their blog and are trying to drum up some righteous rage.
More on this over at Agency Spy, which has a translation for the Mexican Snickers spot as well as comment from Berra.
Okay. See the hands at left grasping greedily for the giant diamond? That's supposed to represent the mobile web ... and the faceless villains that will immediately try to exploit it.
This is the first of a three-part video series that explains the whole "4G=IP" thing to people that buy tech items, such as iPods, primarily because they like the pretty colours.
We're suckers for smooth animated magic -- and for Cisco in general -- so we kept our eyes on the piece, which was a comfortable length and not too stuffed with strange-sounding geek noises. It's possible we even learned things.
That squeaky Adventures in Odyssey-sounding narrator kinda pissed us off though.
Here's "Samples xD," the latest spot from Scion's fresh-out "Samples" effort. The latter launched in January and features car customizations mashed-up to the din of mixed beats.
From ATTIK CD Simon Needham: "These newest ads energetically combine actual owners' xBs, xDs and tCs with stock models in ways that convey the distinct personalities of Scion's vehicles and their owners - while also showing how their individuality ties them together."
Metaphor for life if we ever heard one. Sound design -- a mere window-shopper to Aphex Twin's Window Licker -- by Face the Music.
In this cockle-warming story about a hyperventilating geek who now wears onesies and gets his pick of trophies (both metal and collagen-enhanced), Tony Stewart reinforces the power of Swagger.* The Old Spice product previously de-geeked Brian Urlacher and LL Cool J.
Actually, LL Cool J's still pretty square. Sometimes getting all muscly to stop being square will only make you squarer.
But we digress. What were we talking about? Oh yeah, the Swagger campaign. It's starting to feel a little less highlariously kitsch-tacular and more like Axe/Lynx. Which sucks because once upon a time, both brands were uniquely neat, and now they're almost exactly alike, except Old Spice is too red and Axe/Lynx is too potent.
Work by Wieden + Kennedy/Portland -- which succeeded, as always, in stimulating provocative discussion on YouTube.
Goodby, Silverstein & Partners, San Francisco is out with another Sprint NASCAR commercial and, thankfully, there are no short shorts in the one. This one's called Speedway and it hypes the NASCAR Sprint Series and the ability to watch it on your Sprint phone.
Having just caught Tom Cruise's Days of Thunder on cable recenlty, we can identify with the on-track mania depicted in this commercial. Though we're not entirely clear why Goodby decided to get MassMarket to visual effectify the spot into something resembling a video game. Oh alright, we'll agree it's far more interesting that just watching "regular" cars crash into each other and it does capture the take-no-prisoners competitive aspect of the sport.