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While covering Cannes Lions last week, a woman named Ethel kept popping up in our Twitter stream and we sort of tossed it off as some agency attempting to leverage the event for publicity. We exchanged a few tweets with the dear lady who let us know her husband had just died and she had decided to launch a beer brand, Ethel's Brew, in honor of her late husband's love for the suds.
As it turns out, an agency was behind the stunt and that agency was DDB. Led by DDB CCO Amir Kassaei, the agency created the entire campaign including Ethel's persona, her Twitter account, video and, yes, the actual beer that was served at various events during Cannes Lions. Brassierie Duyck in Jenlain, France brewed 15,000 bottles of the stuff.
Making note of the apparent "youthification" of those gracing American money, Ogilvy Brazil created an interesting campaign for Forbes. Carrying the tagline, "Money make you look younger," the campaign shows how the representation of Jackson, Lincoln and Franklin has changed over the years. Who knew our obsession with youth was spilling over to monetary art? I suppose we shouldn't be surprised. After all, money can make you look younger.
Hmm. This is a tough one. When we envision the creation of a quality tequila, we don't like imagine it being made in a sterile, unfeeling environment such as a laboratory. But what if that same sterile, unfeeling laboratory process was conducted by a hot-looking woman in a white lab coat who intoned the wonders of "tristallation?"
The campaign was created by Dead As We Know It. Thoughts?
Carmichael Lynch is out with new work for Jack Links Beef Jerky that brings brand mascot Sasquatch to new and unfamiliar territory. The new "Snackin' with Sasquatch" campaign puts Sasquatch in all new scenarios and environments, but maintains the genesis of the Effie-winning "Messin' with Sasquatch" campaign.
Eight new "Snackin' with Sasquatch" :15 spots, released over the course of the next few months, find Sasquatch indoors curiously exploring unfamiliar surroundings, such as a book club, gaming session, carpool and coffee break room. In "Coffee Break" Sasquatch is horrified by the taste of hot coffee and goes to great lengths to protect colleagues from taking a sip. In "Conference Call," Sasquatch is not a fan of the phone.
Continuing what appears to be a current fixation with celebrity, Apple is out with two new Siri commercials featuring John Malkovich created by TBWAMedia Arts Lab. In one, he asks the usual questions such as the weather, what his evening looks like, where he can get linquicia and for Siri to tell him a joke. In another, Malkovich seeks the meaning of life. Siri has a boatload of advice including "don't get fat."
Malkovich follows previous star-studded work with Samuel L. Jackson and Zooey Deschanel.
Some have debated the "upscaling" of this campaign. We just find it amusing. Seeing celebrities asking Siri things they, in real life, probably just ask their assistants.
So the whole choose who who sit next to on a plane thing has been around for a while. In fact, Peter Shankman (of HARO fame) invented it with AirTroductions back in 2005. Currently, KLM is touting their own version, Meet & Seat, with three videos that feature Dutch celebrities Yfke Sturm, Armin Van Buuren and Ruud Gullit.
In the videos, each of the celebrities swipe their mobile device which causes the seat next to them to spin up like a slot machine. Hilarity, of course, ensues as oddity after oddity flip by until the perfect match is found.
As part of the campaign, travelers can with a trip sitting next to one of six Dutch icons. Who would you choose? For us? Tough choice. Having been a DJ, sharing stories with Armin Van Buuren would be amazing. Having been (and always and forever to be) a fan of hot women, Yfke Sturm would be a solid choice as well.
It seems not a day goes by the Kardashian trio isn't in the news for one thing or another. Lately, though, they've been in advertising news quite a bit with their Sears Kardashin Kollection action. And, really, what's not to love? Khloe has deliciously curvaceous hips. Kim has gigantic, mouthwatering breasts. And Kourtney is just mezmerizingly hot beyond belief. It's enough to make a guy want to...oops...sorry...this is a business site. We keep things in our pants around here.
Anyway, the Kardashian sisters can be seen bursting out of their lingerie in a new ad for their Kollection. Enjoy.
This year, mom's can switch things up a bit and urge the man in their life to offer them something a bit different this Mother's Day. Mr. Clean is out with a promotion that aids women and men in getting and giving a Mother's Day gift with substance; a maid.
Of course, all of this is a bit sexist. After all, Mr. Clean is making a big assumption. They're assuming the woman in the relationship is the clean one. That's not always the case. Buy, hey, let's not get our panties in a bunch. Let's just appreciate the gesture.
Sports Illustrated model Marissa Miller has been tapped by Buick to lend a bit of sexiness to its Enclave. This behind the scenes look at the creation of the commercial gives us a glance at what Buick is going for. It's all about the distracting qualities of beauty. Although, if the commercial is to be taken literally, the Enclave is destined to cause disaster wherever it is seen.
What we love most about this behind the scenes look is the ceaseless verbal analogies the ad's creators spew likening the hotness of Miller to the hotness of the car. Of course their comments are politely couched and devoid of any tongue wagging that might normally coincide with the description of a supermodel.
In a world...where ad agencies can't do the movie trailer-style ad concept enough, we have new work from IDEO and Hungry Man for Samsung. Introducing us to three characters, Fiona Freeze, Loading Ball Larry and Battery Brutus, each of the three commercials highlights the computing nightmares we have all experienced; the spinning ball, the frozen screen and the battery dying before its time.
All this seemingly end of the world drama is, of course, to inform us we should all be using Samsung memory which, presumably, is more powerful and uses less energy. It's an effective representation of the concept but also a tellingly sad indication our lives are ruled by technology and we are slaves to its idiosyncrasies.