Denver Pizza Chain Slaps Down Silly Trends


With trendy fast food options exploding, what's a pizza shop that just, well, makes pizza supposed to do? Poke fun at everyone else, of course. And that's just what Denver-based Anthony's Pizza & Pasta did.

more »

by Steve Hall    Dec- 3-12    
Topic: Campaigns

Quiznos Gets Weird For National Cookie Day


As only Quiznos can, the brand is out with two hilarious promotional videos touting its December 4th National Cookie Day promotion which promises a free oven-toasted cookie with any purchase. With help from Kansas City-based Barkley, the brand has released two videos; one which features a delightfully cheesy boy-band rendition of the promotion's tune and another with an over the top heavy metal rendition.

Along with the video, the campaign also includes online ads with a Quiznos Finer, social media elements and paid placements on BuzzFeed.

more »

by Steve Hall    Dec- 3-12    
Topic: Campaigns

KFC Stuffs Over-Talker's Mouths With Chicken


Ever been at a party or a family event when certain people just won't shut the hell up? They insist upon endlessly prattling on about the most idiotic and mundane aspects of their sorry lives. It's as if these people haven't learned the art of introspection and contemplation.

So thank you, KFC, for getting these people to shut the hell up. OK, the kid version is a little cute.

more »

by Steve Hall    Dec- 3-12    
Topic: Campaigns, Commercials

Ladies, Is Your Vagina Drier Than A British Comedy?


If it is, then Torontao-based Open has a new product for you. It's called Mae by Damiva and, apparently, it's the vaginal moisturizer you've always wanted.

Open created the identity, branding, product naming, package design and POP poster campaign for Damiva and its products (there will also be a skin moisturizer), and the ad campaign that includes the headlines "drier than a British comedy" and "enough beating around the bush."

Mae by Damiva is named after Mae West who was jailed for her Broadway play, Sex. The second product in development, "Frida by Damiva", is a facial cream to prevent excess facial hair growth and is named after the Mexican artist, Frida Kahlo.

The name Damiva, itself, is a combination of "Dame" and "Diva". Have at it, ladies.

more »

by Steve Hall    Nov-28-12    
Topic: Campaigns

Hermann the German Does Woody Goomsba


A couple years ago, the town of Leavenworth, Washington gave us Woody Goomsba, a puppet-like dude who, along with a bevy of super hot, Dirndle-clad dancers, amped up the Bavarian-themed destination.

Today, we have work from Haberman for New Ulm, Minnesota which introduces Hermann the German, a bobble-headed dude who, without a bevy of super hot, Dirndle-clad dancers, amps up the Bavarian (German)-themed destination.

more »

by Steve Hall    Nov-28-12    
Topic: Campaigns

Tom Brady's Slipper Tradition Central to New UGG Campaign


Inspired by Tom Brady's tradition of giving UGG footwear to fellow players as a way to say thanks, UGG Australia has launched Pink Slip, a new ad, created by M&C Saatchi LA, which features Tom Brady offering a pair of UGG Ascot slippers to a rookie player.

The Pink Slip TV spot premiered on November 19 on ESPN, ESPN2 and NFL Network. On the day of launch, consumers received a dedicated e-mail directing them to view the commercial and behind the scenes video for Pink Slip on the UGG Australia web site and other social media platforms.

more »

by Steve Hall    Nov-21-12    
Topic: Campaigns, Celebrity

Cast of 'The Hobbit' to Appear in WIndows Phone Campaign


Working with Wunderman, Microsoft has signed a deal with Warner Bros. to license characters from the upcoming Peter Jackson movie, The Hobbit, to appear in an ad campaign for Windows Phone 8. Bilbo Baggins (Martin Freeman), Gandalf (Sir Ian McKellen) and other characters will appear in UK, France, Germany and US-based campaigns for the new phone.

Previously, the Windows Phone 8 campaign has tapped Gwen Stefani, Cam Newton, Adam Samberg, Jay-Z and Jessica Alba. Campaign elements will include digital, magazine, TV and outdoor,

by Steve Hall    Nov-20-12    
Topic: Agencies, Campaigns, Celebrity

Gap Celebrates True Love in Holiday Campaign


With a campaign that touches upon the various forms of love and diverse family life, Gap is out with work that features Michael J, Fox and Tracy Pollan, musician Rufus Wainright and artist Jorn Weisbrodt, rapper Nas and his dad, the Atomics, Gia Coppola and Nathalie Love and others.

Created by Minneapolis-based Peterson Mills Hooks, the work aims to tout the brand's "love comes in every shade" campaign. The colorful and upbeat delivery is decidedly more low key and less in your face than, perhaps, Bennetton might approach the topic but that's Gap; non-controversial clothing for everyone.

more »

by Steve Hall    Nov-16-12    
Topic: Brands, Campaigns, Celebrity

University of Phoenix Aims to Solve America's Job Problem


In its latest campaign to corral as many applicants as possible, University of Phoenix, with help from Arnold Worldwide, is out with a new campaign that says there isn't a shortage of jobs. There's just a shortage of qualified applicants. And the university is out to fix that with a new curriculum and partnerships with corporations that will enable to school to fine tune the education od students to meet the fast and ever changing needs of todays employers..

more »

by Steve Hall    Nov-14-12    
Topic: Campaigns

Forced Smiles Illustrate Importance of Good Toothpaste


Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films' Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.

It's nice to know a toothpaste company can appreciate the importance of the forced smile.

more »

by Steve Hall    Oct-31-12    
Topic: Campaigns

Featured FREE Resource: