Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

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Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Campaigns, Outdoor, Packaging



Credit Union Campaign Provides Respite From Financial Disaster

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Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.

See the spots here, here and here.

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Good, Newspaper, Radio



Ford Touts Fuel Economy in New 2010 Fusion Ads

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Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system

Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.

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by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Creative Commentary, Newspaper, Outdoor



Sagami Keeps 'Love' Needfully at Bay

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In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.

The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.

By GT/Tokyo for Sagami Original Condom.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Good, Television



You Know, I Must've Missed the Fire-Breathing Seahorses Exhibit.

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If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.

OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)

More on Go's interactive features here.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



'Gonorrhea? Oh ... You Shouldn't Have!'

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Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.

"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.

By Kaplan Thaler Group/NY and production company Hero Content.

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by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Commercials, Television



Baby Vlogger Touts Cause, Crispin Rips Again, Skittles' Twitter Lift

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- Devil heckles cyclists.

- 1% of the tweets you've seen were all about Skittles.

- 10 compelling, authentic brands.

- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.

- Crispin's "Secretary of Taste" sounds a lot like...

- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!

- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.

- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."

- Heh. The rumors are true about beer and "the goggles."

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Cause, Games, Online, Video



An American Flag Composed of Fuel and Voices

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This is kinda interesting. For client CONSOL Energy, Brunner/Pittsburgh put together a microsite with a "coal flag." Designed like the Stars and Stripes, each seam represents a mining topic and features interviews of between :90 and 3:00 with people working within the industry.

Target market: residents of coal-producing and electricity-consuming communities, and their leaders. The site was done in Flash 8 and HTML to maximize its SEO juice; not sure how else it's being promoted.

by Angela Natividad    Mar- 3-09    
Topic: Campaigns, Online



Why Chain Yourself to a Rock When There's Earth-Friendly Rouge?

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It's an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it's apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.

The side of the ad marked "Avant" (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked "Apres" (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O'Hara eyebrows.

Tagline: "No Need to be Ugly to Save the Planet." I don't know -- she's gonna be pretty cold on that whale boat unless she puts her layers back on.

by Angela Natividad    Mar- 3-09    
Topic: Brands, Campaigns, Magazine










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