Red Bull Big Tune is Coming.

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This April BET will be airing a "documentary webisodic series" called Red Bull Big Tune. (I guess nobody needs to tell you this will be sponsored content.) The show follows an ongoing nationwide battle between music producers, culminating in an event between finalists in New York this December.

Opening credits for the show were produced by Monkeyhead, and it's all very slick and bangin' -- whether you're the type of person who gets a thrill seeing your city represented, or you've just always fantasized about seeing Ghostwriter go on tour. (Because that's kinda what it looks like.)

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television



This Isn't Creepy at All.

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DDB/Vancouver's interpretation of arm wrestling, on behalf of BC Dairy Foundation.

POLL TIME!

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Strange



SBUX Value Meals, Doe-Eye Prejudice, Recovery for Dummies

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- The Obama Administration's recovery.gov logo kinda reminds us of...

- MoMA shoots for socially-minded redesign. (It should probably start here, though.)

- Google's Eric Schmidt's a Twitter-hater. Well, maybe "hater" is too strong a word.

- For once, an instance where extreme prejudice may improve your online quality of life. (Via that one guy whose site's all covered in Skittles.)

- Hella happy over drillwork.

- Starbucks value meals? Seriously? Sell your stock. Now. Because a licensing partnership with Hello Kitty is just around the corner.



MoMA Shafts happycorp for ECD's Sins

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MoMA cut ties with happycorp after ECD/founder Doug Jaeger (kind of) admitted to enabling ad renegade Poster Boy to "vandalize" one of its subway print installations.

Well, that's not really all. He also hired a photographer to shoot him in front of them and expressed his interest in selling said photos.

MoMA's since shafted the agency and replaced the images. Too bad; we dug the final results. See Defaced Marilyn and Oil Spill Monet.

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by Angela Natividad    Mar- 5-09    
Topic: Agencies, Bad, Brands, Campaigns, Good, Guerilla



In Kids' Clay World, Religion is Fun and Klansmen are Romantics

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At left is a print piece called "Black is Beautyfull," in which a grinning clay Klansman offers a meager bouquet of flowers to a simpering black chick with a 'fro.

In a variant, "Fun Religion," a Muslim and a Jew surrender to the call of John Travolta, circa 1977.

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Magazine



Okay, It's Not Quite a Sing-Along.

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Comcast's "Sing-Along" kinda reminds us of Dunkin' Donuts' "Moving" -- except in this case, the scruffy guy sings about Comcast offerings in a chill dry un-make-fun-of-able monotone.

The spot's also slathered in retro-style cartoonage.

Not unpleasant. Hard to imagine anybody singing to it, but given a few more variations we can picture people bobbing at the end of this and consecutive spots while mouthing "C-O-M-C-A-S-T." Time trains even the most resistant. Hey Comcast, you can be the Oscar Mayer of cable.

Work by Goodby, Silverstein & Partners.

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by Angela Natividad    Mar- 5-09    
Topic: Brands, Campaigns, Commercials, Television



Legs Clamps 'Net, Old-School Twitterati, Thinky-Thinky Print Pieces

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- Creatives on Craigslist. Yeah, it's sad. But not as sad as disseminating bulky PDFs about creatives on Craigslist.

- Legs, the content folk responsible for Diesel's "Pete the Meat Puppet," just launched its own website. Careful, desk cogs: it's ornamented with naked people, floating slowly about at extremely close range. (Like, close enough to see corns and butt freckles. YOU HAVE BEEN WARNED.)

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by Angela Natividad    Mar- 4-09    
Topic: Agencies, Brands, Campaigns, Guerilla, Social, Sponsorship



Seriously, Is There Anything a Japanese Fetish Game Show CAN'T Sell?

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There's something about Japanese pop culture that compels us to watch and not look away. Japan is the seat of all fetishes, magnified for your viewing pleasure. (And we're not just talking* sexual ones.)

To ensure eyeballs for Nivea's line of shaving products, DraftFCB and Rubber Republic tapped into "glabermania" -- the addiction to shaving and being smooth. Inspired by our game show-crazed Japanese cohorts, here's what they came up with.

Come on, don't knock it. What else do you and your jaded creative homies have to do on Saturday night? Grab a camera and pool your shaving cream; think of it as a company morale-builder.

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Don't Pay to Learn Words You'll Never Use; Just Read Billboards.

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Continuing its quest to make every nut-loving man we ever met sound like an asshole, Snickers ramps up "Snacklish."

"Snacklish" exists solely to leak Snickers Speak into the vernacular. Impressionable minds will be exposed to various iterations of Snacklish on TV, billboards, print and digital.

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by Angela Natividad    Mar- 4-09    
Topic: Brands, Campaigns, Outdoor, Packaging



Credit Union Campaign Provides Respite From Financial Disaster

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Hoping to distract people, if only for a few moments, from the rampant financial ruin surrounding us, Credit Unions of Washington is out with a few "Financial Chaos-Free Moments" providing peaceful interludes and a respite from the crumbling financial world wreaking havoc in our world.

And yes, figure prominently into the equation as prime distractors fom reality in a serious of :15 television commercials. Created by Seattle-based Big Bang Electrical, the campiagn also includes newspaper and radio.

And you know what? Who care how creative or uncreative these are. We'll take anything. ANYTHING to lull us into a false sense of hope.

See the spots here, here and here.

by Steve Hall    Mar- 3-09    
Topic: Campaigns, Commercials, Good, Newspaper, Radio








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