Tonight during American Idol, Ford will debut three JWT-created commercials for the new 20120 Fusion. Two of the three ads focus heavily on fuel economy while the third touts the Fusion's voice-activated SYNC which allows the driver to, among other things, tell the sound system what music to play, who to call and get directions from the navigation system
Among the two fuel efficiency-focused spots, one touts the hybrid version of the Fusion which is said to be "the most fuel efficient mid-sized sedan in America" at 41 MPG city. The other makes the same claim for the non-hybrid version of the car.
In "Love Distance," two lovers nearly two billion millimeters apart race toward each other as a meter ticks off the amount of space left between them. Their ecstatic embrace results in emotional spikes between 0 mm and 316 mm.
The tagline ties it all together: "And yet, love needs distance." Sagami's thinnest condom does the job with the fewest millimeters of all: 0.02.
By GT/Tokyo for Sagami Original Condom.
If this new Visa Go ad is any authority, America's favourite check card wants you to take your kids to the nearest (kaleidoscopic, CGI'ed-out!) aquarium. On a Tuesday.
OK work, nicely cinched with wonderstruck expression of child and soothing voice of Morgan Freeman. By TBWA\Chiat\Day for -- you guessed it -- Visa Go. (AKQA joint-orchestrated the campaign at large.)
More on Go's interactive features here.
Trojan illustrates how nobody wants to get an STD with help from a girl who gets one for her 21st birthday -- and is pretty stoked about it, actually.
"No one wants to get an STD, but 1/3 of sexually active people do by age 25," a sobering textover says, at which point Birthday Girl screeches, "Wait 'til I show my mom!" and we shudder in quiet agony.
By Kaplan Thaler Group/NY and production company Hero Content.
- Devil heckles cyclists.
- 1% of the tweets you've seen were all about Skittles.
- 10 compelling, authentic brands.
- Google has announced winners from YouTube's crowdsourced symphony orchestra contest.
- Crispin's "Secretary of Taste" sounds a lot like...
- Little French vlogger becomes Edurelief/Mongolia advocate. Ohh, look at her telling the funny story! Look at her eating all the candy! Look at her tricking the tooth fairy!
- Hey, remember Candystand? It's got a sassy new game -- sponsored by The Harlem Globetrotters.
- Not ad-related, still perusal-crucial: "You don't win a race by huffing and puffing as hard as you can. You win it by going faster."
- Heh. The rumors are true about beer and "the goggles."
This is kinda interesting. For client CONSOL Energy, Brunner/Pittsburgh put together a microsite with a "coal flag." Designed like the Stars and Stripes, each seam represents a mining topic and features interviews of between :90 and 3:00 with people working within the industry.
Target market: residents of coal-producing and electricity-consuming communities, and their leaders. The site was done in Flash 8 and HTML to maximize its SEO juice; not sure how else it's being promoted.
It's an unfortunate stereotype that eco crusaders look more like the wildlife they seek to protect than they do their fellow man. And it's apparently not unique to the States: riffing off this cruel assumption, Air/Brussels developed the ad at left for cosmetic firm Biocorner.
The side of the ad marked "Avant" (Before) depicts your standard tree-hugger: stringy hair, sordid complexion and whale-watcher clothes. On the side marked "Apres" (After), the same woman is transformed into a black-clad vixen with Pantene locks and Scarlett O'Hara eyebrows.
Tagline: "No Need to be Ugly to Save the Planet." I don't know -- she's gonna be pretty cold on that whale boat unless she puts her layers back on.
Much-anticipated? Seriously? Yes, that is how this new commercial, Arm Wrestling, for the British Columbia Dairy Foundation is being touted. Part of the BCDF's Must Drink More Milk campaign, the DDB Vancouver-created cinema ad pits one big arm against two smaller...but milk-drinking arms. The outcome is predictable.
Thankfully this is bit one of 14. One hopes at least one of the yet to be seen 13 is actually "much-anticipated."
Every possible method of convincing young people to drive slower and more carefully has been done. Everything from light humor to horrifically gut-wrenching emotional manipulation has been put to use. Does any of it work? You'll have to ask the statisticians for the answer to that questions.
In an update to the Ad Council's Youth Reckless Driving Prevention campaign, Y&R New York is out with four new commercials which involve the goofball "teenage friend" joining a threesome in a car and, through different tactics, convince the kids to slow down. They're quite tame compared to many of the more extreme examples we've seen.
One might say they were lame but they are so ingratiatingly squirm-inducing, they just might keep people's attention long enough to garner at least a tiny bit of consideration.
Everything about Viagra makes us laugh. We all know what it's for (and spam has ensured that we never forget!), but the ads are never really about doin' The Do -- they're always about love and intimacy, which in this jaded world is a lot like taking the sluggish scenic route to the same destination.
So, fingertips at the ready, we watched "Couple" with the full intention of taking the piss out of it. And get this: we couldn't. Because it moved us.
Yeah, we're embarrassed too.