Household appliance firm Midea tapped Transistor Studios and Ogilvy/Shanghai to promote its compact air conditioning (AC) product line.
"Dream" depicts a sleek, energy-efficient AC that self-repairs, senses changes in the environment and apparently morphs like the space ship in Flight of the Navigator.
That's exciting and all, but the skeletal arms and single eye had us picturing HAL, poring over us as we sleep, breathing frosty air onto the hair on our necks before spiriting us into cruel oblivion.
Tums manifests its antacid magic in "Angry Bear," where the aforementioned animal steals food, overeats and goes back in for one more score: the Tums.
There's something about the sight of a bear, far-off and out of decapitation range, that totally numbs us to its potential malevolence. It's like, "Aww, look at the bear eating all the pizza. Look at the bear breaking the watermelon. Look at the bear getting the Tums for its tummy."
You kind of want to curl up around it and fall asleep while it's lying against one of those gutted cars, nursing a food hangover.
To make kids act more energy-smart, the Department of Energy launched Lose Your Excuse, a painfully cute website* that encourages engagement and boasts a 10-step energy "action plan" to download.
Two quirky little ads drive traffic in its direction. Each features a kid getting caught in a lie about why s/he hasn't become more energy efficient. (I know that vibes like the Spanish Inquisition, but the execution is feel-good and funny).
Except there's no Coke, and lots of Domos.
"Jump Rope" -- chock full of delicious images and noises -- was put together for client Nike by AKQA. Creativity Online pegged its position "the escapism of exercise." Well-said.
- Somebody just sent us a link to KillaBanker.com, a little CafePress store where you can buy knee-jerk reactions to economic despair.
- Hanzi Smatter, a site "dedicated to the misuse of Chinese characters in Western culture," is hilarious. See awkward interpretation of tattoo on a model featured in AussieBum's Commando ad.
- Kellogg's brand rep suffers following Phelps fallout.
- What ho, a Dairy Queen blog.
- More jibjab over Arnell/Tropicana.
Witness with a growing sense of unease as a couple on its first date quotes lines from Romeo & Juliet.
$5 says they met on eHarmony.
"How Romeo Pulls Juliet," which vibes like a middling tribute to Baz Luhrmann's '96 oeuvre, was put together by Madeinmilan Wine. The company wanted to "tell a story about having fun with wine, indulging in intense pleasure" while incidentally promoting a suite of wines named after iconic characters, like Romeo. (There's also a bottle marked Brutus. Hrm.)
For requisite engagement purposes, check out the "wine pairing" section, where you (apparently...?) pair wine to other things, like "travel" or "chill out." (We have NO idea.)
Click on "sex" for an exciting shot of a mad couple crawling around on all fours. We're not sure why it's there, but it struck us as one of the few things worth mentioning at all.
Remember those Little Thickburger commercials from last year? Riffing off that, Hardee's launched an ad generator app so fans could create their own Thickburger comparisons.
The company expected maybe one or two to shine, but it turns out about 16 spots turned out to be broadcast-quality. (Though when you think about it, it's a pretty tough formula to screw up: [Big thing. Little thing.] Extra points for wordplay.) See them here.
"And we didn't even offer them a million dollars. Or anything for that matter," Hardee's added, puffing its chest out for extra effect.
With help from Cactus, ONE Step focuses on protecting the health of young children by encouraging smoker parents to go outside before lighting up.
The narration is soothing and the message doesn't direct smoking wholesale, although the smoke dragons and flesh-eating ravens -- which malevolently circle and eventually engulf the kiddies -- make things just uncomfortable enough.
We'll step outside, and we don't even have kids. Though this doesn't provide a gameplan for what to do when little kids walk by, but hey, those ones aren't yours.*
More on this at raisesmokefreekids.com.
CNBC does the financial thing by day but they get all "original programming" at night. To let people know, they've launched some Woods Witt Dealy & Sons-created, program-specific ads to hype the shows. With the headline, "Show Me the Money," one ad touts American Original: Westminster Dog Show, a backstage look at the inner workings of the $43 billion pet industry. PETA?
Another ad carrying the ever-appropriate headline, "Demolished," examines "how the American dream became a nightmare" in a show called How the American Dream Became A Nightmare. Hmm, now that sounds like some seriously depression-inducing programing.
But, hey, we gotta face facts. Pet shows are stupid and the American Dream does not mean everyone should own a home.
See both ads here and here.
DIRECTV reminds us all of its relevance (...?) with help from fictional rival Cable Corp Inc. In this latest installment of boardroom bumbling, Cable Corp decides to battle DIRECTV with a new tagline: "Get Youthenized!"
Enter creepy puns. By Deutsch/LA.