Department of Energy Compels Kids to Lose Their Excuse

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To make kids act more energy-smart, the Department of Energy launched Lose Your Excuse, a painfully cute website* that encourages engagement and boasts a 10-step energy "action plan" to download.

Two quirky little ads drive traffic in its direction. Each features a kid getting caught in a lie about why s/he hasn't become more energy efficient. (I know that vibes like the Spanish Inquisition, but the execution is feel-good and funny).

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by Angela Natividad    Mar- 2-09    
Topic: Campaigns, Cause, Commercials, Television



Nike Conveys Jumpropers to the Happiness Factory

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Except there's no Coke, and lots of Domos.

"Jump Rope" -- chock full of delicious images and noises -- was put together for client Nike by AKQA. Creativity Online pegged its position "the escapism of exercise." Well-said.

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by Angela Natividad    Feb-27-09    
Topic: Brands, Campaigns, Commercials, Good, Television



Chinese Commando, Kellogg Krumbling, Tropicana Talkback

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- Somebody just sent us a link to KillaBanker.com, a little CafePress store where you can buy knee-jerk reactions to economic despair.

- Hanzi Smatter, a site "dedicated to the misuse of Chinese characters in Western culture," is hilarious. See awkward interpretation of tattoo on a model featured in AussieBum's Commando ad.

- Kellogg's brand rep suffers following Phelps fallout.

- What ho, a Dairy Queen blog.

- More jibjab over Arnell/Tropicana.

by Angela Natividad    Feb-27-09    
Topic: Agencies, Brands, Campaigns, Online, Opinion



You Mean People Actually Get Laid This Way?

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Witness with a growing sense of unease as a couple on its first date quotes lines from Romeo & Juliet.

$5 says they met on eHarmony.

"How Romeo Pulls Juliet," which vibes like a middling tribute to Baz Luhrmann's '96 oeuvre, was put together by Madeinmilan Wine. The company wanted to "tell a story about having fun with wine, indulging in intense pleasure" while incidentally promoting a suite of wines named after iconic characters, like Romeo. (There's also a bottle marked Brutus. Hrm.)

For requisite engagement purposes, check out the "wine pairing" section, where you (apparently...?) pair wine to other things, like "travel" or "chill out." (We have NO idea.)

Click on "sex" for an exciting shot of a mad couple crawling around on all fours. We're not sure why it's there, but it struck us as one of the few things worth mentioning at all.

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by Angela Natividad    Feb-27-09    
Topic: Bad, Brands, Campaigns, Online, Video



Hardee's Crowdsources Little Thickburger Campaign

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Remember those Little Thickburger commercials from last year? Riffing off that, Hardee's launched an ad generator app so fans could create their own Thickburger comparisons.

The company expected maybe one or two to shine, but it turns out about 16 spots turned out to be broadcast-quality. (Though when you think about it, it's a pretty tough formula to screw up: [Big thing. Little thing.] Extra points for wordplay.) See them here.

"And we didn't even offer them a million dollars. Or anything for that matter," Hardee's added, puffing its chest out for extra effect.

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You Don't Have to Quit, but At Least Leave the Building.

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With help from Cactus, ONE Step focuses on protecting the health of young children by encouraging smoker parents to go outside before lighting up.

The narration is soothing and the message doesn't direct smoking wholesale, although the smoke dragons and flesh-eating ravens -- which malevolently circle and eventually engulf the kiddies -- make things just uncomfortable enough.

We'll step outside, and we don't even have kids. Though this doesn't provide a gameplan for what to do when little kids walk by, but hey, those ones aren't yours.*

More on this at raisesmokefreekids.com.

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by Angela Natividad    Feb-26-09    
Topic: Campaigns, Cause, Commercials, Television



CNBC Wants Your Eyeballs

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CNBC does the financial thing by day but they get all "original programming" at night. To let people know, they've launched some Woods Witt Dealy & Sons-created, program-specific ads to hype the shows. With the headline, "Show Me the Money," one ad touts American Original: Westminster Dog Show, a backstage look at the inner workings of the $43 billion pet industry. PETA?

Another ad carrying the ever-appropriate headline, "Demolished," examines "how the American dream became a nightmare" in a show called How the American Dream Became A Nightmare. Hmm, now that sounds like some seriously depression-inducing programing.

But, hey, we gotta face facts. Pet shows are stupid and the American Dream does not mean everyone should own a home.

See both ads here and here.

by Steve Hall    Feb-26-09    
Topic: Cable, Campaigns



Fictional DIRECTV Rival Seeks to Euthanize -- Er, Youthenize -- America

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DIRECTV reminds us all of its relevance (...?) with help from fictional rival Cable Corp Inc. In this latest installment of boardroom bumbling, Cable Corp decides to battle DIRECTV with a new tagline: "Get Youthenized!"

Enter creepy puns. By Deutsch/LA.

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by Angela Natividad    Feb-26-09    
Topic: Brands, Campaigns, Commercials, Television



Trusted Voice Used to Herd Generation Next into Higher Ed

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CollegeClickTV.com hopes to encourage more kids to get a college education -- and possibly get into football? -- by broadcasting soothing pro-college messages, spoken by President Obama, on network TV.

Hear everyone's favourite political personality wax poetic about the merits of an education -- and football -- while a static image reads, "And now a message about... COLLEGE ...the best investment that you can make." CollegeClickTV's URL appears at the end of each clip.

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by Angela Natividad    Feb-26-09    
Topic: Brands, Campaigns, Commercials, Television



Here's The One Time 'Go to Hell' Can Be Used to Incite Purchasing Behavior.

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For Dante's Inferno, an Electronic Arts video game, G-Net Los Angeles got into bed with Psyop. The natural result is an ad we suspect might be more lush than the game itself.

We could be wrong, though. Any English major will tell you Dante had a helluva good time describing Hell, and the work he did merits equal dedication from agencies, production firms and game developers alike. Still, this is just one more reason why future generations will be reading fewer books: you think CGI's had its way with women? It's bringing literature to its knees.*

Going back to the ad: like we said, it's gorgeous, but probably could've done without the toothy worm things. It's just too dental-visit-gone-wrong. And while we understand every good Hell scenario needs a bad-ass horned demon master, the one here looks too much like a Balrog.

Once something invites a comparison to LotR, even accidentally, it's gonna have trouble standing up on its own. Even if it is the bloody Inferno.

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by Angela Natividad    Feb-25-09    
Topic: Brands, Campaigns, Commercials, Online, Television










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