The Partnership for a Drug-Free America enlisted Avenue A/Razorfish to help it talk to parents about talking to their kids about drugs, I guess because the Patsy angle didn't go over so well. (Actually, this probably didn't either.)
Don't Sound Like Your Parents is the fruit of this partnership. It plays with out-of-touch parental camp ("You don't need drugs for excitement -- you can help me dust!") but it's also really candid. (Video reels depict Boomer parents that generally meant well, but for the most part failed to adequately deliver the drug talk. But hey, like the sex talk, it's a tough topic to scale.)
OK so you've landed the perfect client for whom you've been jonesing for years. They're about to launch a new product line and have a huge marketing budget to support the launch. (OK, just pretend the economy doesn't suck and they actually do have huge marketing budget.)
You concept the most amazing idea you've ever concepted and present it to them. During the presentation they praise it. They love it. They fawn all over it. They pontificate about how it will introduce a sea change within their industry and how it will skyrocket the company to greatness. Everyone fist bumps each other at the end of the meeting and the client promise to call with final approval the next morning.
The call comes...
- zOMG: grainy shots of Ashton and Demi! This cinches it: following celebrities on Twitter is almost as rad as following them around in real life. (Diggin' how the NYT actually quotes Kutcher's tweets, as if to prove THIS IS ALL REAL.)
- Gmail went down early this morning, and it's like the universe exploded.
- We actually ate this.
- BrightKit, a management/metrics dashboard for multiple Twitter accounts, changed its name to HootSuite and went pro-bono. (That is, it's no longer trying to charge a fee for services.) To compensate, it's selling display ad space above webpages whose links are shortened via ow.ly (HootSuite's version of tinyURL) -- meaning you could, in theory, make money (or build brand awareness...?) by spreading Twittersphere link-love.
- Fake Steve Jobs makes "wah" noises over monetizing blogging.
- Coca-Cola's Urge looks suspiciously like Coca-Cola's Surge. Remember the aftertaste on that stuff?
- Wedding the Sex and the City model to kitschy "Cathy": just one more lovechild the universe didn't need. Especially in the name of Baked Lay's.
- "True statements can be libelous if published maliciously." Wait ... what?!
If you've seen one Sony Bravia ad, you've got the blueprint for all of them: seize upon the easiest way to illustrate a product's raison d'etre, then magnify, until the crowd whose attention you so wistfully coveted has been submerged by your idea.
"Zoetrope" is no different -- and just as compelling as its predecessors. (See "Bunnies," see "Thread," see "Bubbles.")
For Sony's Motionflow Bravia TV, Fallon/London built the world's largest zoetrope: a rotating montage of static images viewed through small slits. (See? More fodder for Guinness.)
We got teaser material for the work last December. It was filmed a month prior in Venaria, near Italy's Turin. View the spit-shined final product below.
And it's exactly as boring as the title of the post suggests. The sad part is, this video is the most popular of World Almanac's two (and counting!) attempts to go viral.
We'd rather watch the Sonic Hearing infomercial 42 times. And on that same note, we'd rather peruse the infinitely-less-useful Guinness Book of World Records than pick up the World Almanac.
It's hardly the same value proposition, but both are relative time-wasters and have about the same chance of falling to the wayside. The difference is, pop culture is loaded with people and advertisers that are still going out of their way to get into Guinness.
Remember Boost Mobile, the Nextel spin-off that spent the last three years molesting street culture under the tagline "Where You At?"
Hip-hop's run out of milkable teats so Boost's taken shelter in the ironic, determinedly awkward humor of suburbia. And Skittles commercials.
"Coroner" and "Bicycle" explain how Boost Mobile rawks, not because the value proposition is good (would you rather have "no hidden fees" or play iPhone Ocarina?), but because some things out there are worse. The problem is, you're left with little more than nausea over the still-lingering memories of unkempt armpit hair and breakfast burritos a la Poe. You will have absolutely no memory of Boost's merits.
Which I guess is how it should be.
180LA's responsible for the ads, which fall under a campaign called UNwrong'D. AdFreak's right. That apostrophe -- the whole concept, really -- is like cyanide.
WTF? Please! Not another creative archive! Yes, sadly, we are going to subject you to another. But wait! Don't go just yet. This one is from us, your favorite ad site in the entire world, Adrants. Isn't that awesome? Now you can get everything from us; your ad news on Adrants, your social networking needs on AdGabber and, now, your obsessive need to peruse other people's creative with the Adrants Creative Archive.
And guess what? It's free! OK, well that's sort of a lie. Let us clarify. As new creative is added, it's free for a couple of weeks before it goes behind a subscription wall. So why would you want to pay for a creative archive when so much of it is out there for free? Seriously? Oh come on, you know why. Admit it. You're lazy! You don't actually want to troll through YouTube or Flickr to find what you want. That's like trying to find a creative director that doesn't wear black.
We knew a guy who got drafted into the Ukrainian military. As the day of his departure drew closer, he turned into a person we hardly knew and who sort of freaked us out. Finally he confessed he was dodging the draft and leaving for London.
"But why?" we said.
"Ukrainian military makes people disappear," he hissed, looking all wild-eyed.
Having just seen this ad for the Ukrainian Army, we have serious doubts about that and resent that he lied to us. Ukraine's first line of defense turns ordinary folk into dangerously charismatic mofos, capable of seducing women of varying hairstyles away from men with BMWs. Said women will shower you with alabaster jugs of vodka and chase your tanks while making marriage contract innuendos. (Now you know why Tony Stewart picks the Russian chicks.)
You will also get a really vivid hat.
To promote its pension plan, AMF uses tact and a tongue-in-cheek tang to explore the actual merits of the good old days.
We were hooked from the first scene, where a kid with a dated haircut is stuck in the car with his chainsmoking parents. But the scenarios just kept getting better. Think life before Lisa! Think dinner pre-pizza.
The voiceover wraps with a niggling question: "Were the good old days really that good ... or do things get better and better all the time?" (We're really glad Forsman & Bodenfors resisted the temptation to license the Beatles.)
On-screen text: "Funds for the future. AMF Pension."
Adgabber's Elyse drew our attention to this fresh online ad for Audi, which features an extreme skier doing crazy shit all over San Francisco -- a city known for its treacherously steep hills, railed streets, and slow-moving, trolley-shaped obstacles. Oh -- and lack of snow.
The German ad is a promotion for Audi's quattro Gefuhl. We don't know how or why, but there you have it. Fun work by Kemper Trautmann.