CURB Uses Magic Rainwater Spray to Push Soul in UK

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Kia's takes its Soul to the streets with help from UK-based CURB, a company whose modus operandi it is to develop nothing but eco-friendly ads.

Dirty pavements in London, Manchester, Leeds, Bristol and Birmingham will be "spray-cleaned" with the silhouette of a Soul and a link to shapeyoursoul.com, where you can win a soul of your own. (We're trying not to read too deeply into this, especially since we like kicking puppies, carving random initials into young trees and vandalizing any and all likenesses of Regis Philbin.)

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by Angela Natividad    Feb-17-09    
Topic: Brands, Campaigns, Guerilla, Outdoor



Tweets Go Black to Protest NZ's 'Guilt Upon Accusation' Law

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Avatars on Twitter are going ominously black to protest a new law, Section 92A, that's been passed in New Zealand.

After the 28th, users can get their lifelines internet disconnected "based on accusations of copyright infringement without a trial and without any evidence held up to court scrutiny." Because of the unveiled creepiness of that language, the law's been dubbed "Guilty Upon Accusation."

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by Angela Natividad    Feb-17-09    
Topic: Campaigns, Cause, Online, Social, Worst



Revisionist Historians Add The Watchmen to Man's Timetable

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Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)

Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.

Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)

We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.

Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Good, Guerilla, Online, Social, Video, Viral



Fans of Don Pasquale, Nescafe and the Bellagio: Rejoice!

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Boy do we have a spot for you. Nescafe's "More Beans, More Taste" features "over one tonne of beans," shooting into the air a la the Bellagio Fountains, to the tune of "Che interminabile audirivieni" from comic opera Don Pasquale.

The weird thing is, for something with all that going on, it just kinda falls flat. Maybe it's because watching dancing water isn't that fun in the first place, and is really only marginally so in person. Or maybe it's because it's Nescafe.

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by Angela Natividad    Feb-16-09    
Topic: Brands, Campaigns, Commercials, Television



Real Tax Payers of Genius Don't Squander on Ad Divas.

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It isn't immediately clear whether the Maryland Comptroller has an ingenious sense of humor or just really low standards, but "Real Tax Payers of Genius" -- a video effort to get taxpayers to e-file -- definitely left us with a queasy "What hath YouTube wrought" sensation.

Word from a colleague: "I love how the screen says ifile ... and the voice says efile." But it was the papercut scene, and the digitally-enhanced voiceover, that stole our appetites.

We can't hate on something we so deeply pity. So hey, MD, here's some help. (And warm clammy thanks to Jack for molesting us with this audiovisual gem.)

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by Angela Natividad    Feb-13-09    
Topic: Campaigns, Cause, Online, Strange



FirstBank Makes Ski Mask Joke. Oh, How Gauche!

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Colorado's FirstBank hopes to nail younger customers by pushing its mobile banking product.

"Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are," the pressie explained. But we suspect the choice of media buy -- just Colorado ski resorts -- had as much to do with TDA Advertising's one-hit wonder of a slogan as the demo did.

"Bank in your ski mask without getting arrested," the ads deadpan. Yeah, that's not gonna work in a shopping mall.

by Angela Natividad    Feb-13-09    
Topic: Brands, Campaigns, Outdoor



Sky's the Limit if Your Face is THIS Famous

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Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.

"We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base," said Janet Hsu, who said some similarly frothy thing when Sanrio announced its partnership with McDonald's earlier this month.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Packaging, Sponsorship



Yep. Sippin' the Coraline Kool-Aid Pret-ty Heavily.

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Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.)

Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook.

We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic.

by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Good, Online, Promotions



The Homestead is a House of Cards, Say Radiohead and Shelter

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Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.

The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Cause, Celebrity, Commercials, Good, Television



If It Doesn't Seem Very Bright, That's Because It's Not.

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Then again, LA Gear has never been the sharpest tool in the marketer shed.

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by Angela Natividad    Feb-12-09    
Topic: Brands, Campaigns, Guerilla, Online, Video, Worst








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