Every once in awhile you come across some viral propaganda that's actually pretty neat, actually. (Consider.)
Hoping to reignite the sleeping flames of The Watchmen comic series fans, Rubber Republic launched a YouTube channel to populate with retro news stories.
Commentary's mostly favourable and views are high: all signs of happy viral life. People seem impatient for more news stories to appear as the public release of The Watchmen draws near. (In theatres March 6, boys and girls.)
We're suckers for an elaborate backstory, so this is some pretty cool shit. Hopefully the film will maintain the same fidelity to the spirit of the original comics.
Find more goodies -- including a retro game, widgets and all the necessary social network tie-ins -- at thenewfrontiersman.net. One of the videos has also been posted below.
Boy do we have a spot for you. Nescafe's "More Beans, More Taste" features "over one tonne of beans," shooting into the air a la the Bellagio Fountains, to the tune of "Che interminabile audirivieni" from comic opera Don Pasquale.
The weird thing is, for something with all that going on, it just kinda falls flat. Maybe it's because watching dancing water isn't that fun in the first place, and is really only marginally so in person. Or maybe it's because it's Nescafe.
It isn't immediately clear whether the Maryland Comptroller has an ingenious sense of humor or just really low standards, but "Real Tax Payers of Genius" -- a video effort to get taxpayers to e-file -- definitely left us with a queasy "What hath YouTube wrought" sensation.
Word from a colleague: "I love how the screen says ifile ... and the voice says efile." But it was the papercut scene, and the digitally-enhanced voiceover, that stole our appetites.
We can't hate on something we so deeply pity. So hey, MD, here's some help. (And warm clammy thanks to Jack for molesting us with this audiovisual gem.)
Colorado's FirstBank hopes to nail younger customers by pushing its mobile banking product.
"Its simple goal is to demonstrate a commitment to the youth market, by going to them where they are," the pressie explained. But we suspect the choice of media buy -- just Colorado ski resorts -- had as much to do with TDA Advertising's one-hit wonder of a slogan as the demo did.
"Bank in your ski mask without getting arrested," the ads deadpan. Yeah, that's not gonna work in a shopping mall.
Joining the distinguished ranks of Dame Edna and Fergie, Hello Kitty is lending her likeness to MAC cosmetics.
"We are thrilled to partner with a brand that shares the vision of offering an innovative, authentic and transforming experience to our loyal fan base," said Janet Hsu, who said some similarly frothy thing when Sanrio announced its partnership with McDonald's earlier this month.
Visit the deliciously dollhousey Coraline website. Enter the house, then click on the picture frame if you want to stitch buttons onto your face. Plenty to choose from, and each set of buttons is coupled with curiously thought-out descriptions. (That's the appeal of Coraline's marketing strategy: in keeping with the handmade motif, everything feels tailored to you, even things that obviously aren't.)
Once done tweaking and zooming your button eyes, download and save; embeds are available for MySpace and Facebook.
We also came across this Coraline Nike Dunks Giveaway offer. Okay, that's some pretty deep product whoring, but oh! we want them, just to have them, just because everything Coraline reeks of tasty dark girlwitch magic.
Two days ago we mentioned Radiohead was donating one of its songs to a homeless shelter. Last night we got the footage.
The song is Videotape from In Rainbows, but the ad itself is called "House of Cards" -- the name of another In Rainbows track. Only the melody is used, adding an urgent tempo to a panning shot of a city, where a number of homes and skyscrapers are composed of cards that slowly begin to plummet.
Then again, LA Gear has never been the sharpest tool in the marketer shed.
When was the last time you saw a homeless person? Do you even remember? And if you do remember, you probably just walked right by, right? On behalf of the Weingart Homeless Center, LA-based agency David & Goliath set out to change that all too common behavior among the non-homeless.
The agency, along with photographer Ewan Burns, photographed 12 of the 70,000 homeless people in Los Angelos holding a cardboard sign on which each of them wrote, "Before you turn away, put yourself in my place."
The agency then made life-sized cardboard cut outs with the face removed and placed the cutouts near shopping centers in Beverly Hills and Santa Monica.
Admirable work. Check out the video overview of the project.
The Ad Store just sent us a plethora of new Zappos spots for spring/summer and fall/winter 2009.
"Step into Zappos" picks up where "Put a Little Zappos in Your Day!" left off. The latter featured a chipper delivery guy bringing sunshine and rainbows to a neighborhood; these spots riff off the glee infusion you get when you finally open that package.
Underpants-clad customers are pictured either standing in a Zappos box or walking into one. Putting on their best Vanna Whites for the camera, they either reveal their purchases or lift the box over themselves -- at which point they are suddenly transformed into fully-dressed Citizens of Society.