'Behind every detail ... there's a detail.'

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In "House of Cards," Lexus showcases its buttery engine and vibration absorbing capabilities with not one but many houses -- and towers and turrets and a single Parthenon -- of cards.

The mini-monuments are built over and around a jet-black Lexus, with final flourishes added by a concentric figure in jeans and wavy hair -- the kind of guy you'd expect might know something about cardplay -- just to prove the work is legitimately fragile.

As the narrator sets the stage ("What happens when you take one of the smoothest engines anywhere ... and add 88 separate measures to absorb vibrations?"), the engine starts, underscoring the punchline: "Absolutely nothing."

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by Angela Natividad    Feb- 3-09    
Topic: Brands, Campaigns, Commercials, Television



Quick Dry Still Life, De-Classed Coke, Analytics Dig Deep

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- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.

- Coke drops "Classic."

- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.

- Quick dry polish. Har.

- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.

- Last Saturday Google search marked everyone as malware. Including itself. Awkward.

- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)

by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Promotions



It's an iPhone Advergame! Help Name It.

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Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.

It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)

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by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Games, Mobile/Wireless, Online



US Cellular Wants Your Inside Jokes.

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Hoping you'll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn't really scale to the world at large.

See Mustache and Finger Puppet.

by Angela Natividad    Feb- 2-09    
Topic: Brands, Campaigns, Online



Adidas Takes Up 'Real Women' Torch

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Failing to observe this approach has already been mined dry by Nike and Dove -- among others -- Adidas launched "Me, Myself," a girl power campaign that rings like a modern-day sports riff off celebrated femme manifesto Our Bodies, Ourselves. The campaign release, for example, is heavy-laden with buzz words like distinctive, inspirational, individuality, confidence and -- our favourite -- intimate portraits.

WNBA MVP Candace Parker lent her face to the in-store/online program. Members of the fairer sex can submit "real" stories about their training struggles and successes on the website (where incidentally, you can also "mix and match outfits"!); three entrants will become the face of "Me, Myself" alongside Parker.

Parker synopsized the effort thus: "[Me, Myself] celebrates women of all ages and athletic abilities and shows that despite our struggles we can achieve our impossible."

Guess that's somewhat more productive than eating your feelings.



Because the Truth Is, All Non-Native English Speakers Sound Like Fez.*

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To promote DoYouWantaSprite.com, factorii is disseminating the following web video.

In short: A whitebread couple places an order at a drive-through, then the voice through the intercom offers them a Sprite, and they can't understand because he's got this high-pitched accent.

Then there is dancing, singing, arbitrary ass-smacking, and other things you don't want to be confronted with in the world outside Charlie and the Chocolate Factory. (With the possible exception of ass-smacking.)

At the end, the couple finally realizes the voice in the monitor was asking, "Do you want a Sprite?", and they politely decline.

"it was actually more funny in hte beginning when i THOUGHT something funny was going to happen," said one uniquely profound YouTuber. Other responses were expectedly schizophrenic (with some fairly heated discussion about whether George Lopez's attorneys will be in touch), but hey, that's the crowd for ya.

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by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Online, Video



Sky Arts, ENO Court Opera-Goers of Tomorrow

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Hoping to win new ears for high culture, the English National Opera and Sky Arts enlisted three well-known directors to jazz up some arias.

See all three clips. Kinda sucks that Baz Lurmann wasn't invited, given that he's tried interpreting La Boheme before, but everybody's probably still pissed at him over Australia.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Celebrity, Good, Online, Promotions, Television



Shiny Happy Relay Puts Olympic Torch in Canadian Hands

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"Carry the Torch" is an animated cause spot meant to encourage Canadians to "Create a better Canada." The song is called Shiny Happy Relay; lyrics appear below. (It is such RetroJunk fodder.)

A TotalWork effort developed by BBDO/Toronto and Proximity/Canada, the spot depicts RBC's "Arbie" character kicking off the Torch Relay in the top half of the North American continent.

Canadians that feel the fire can register at rbc.com/carrythetorch, enabling them to take hold of the actual Olympic torch as it crosses their borders.

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by Angela Natividad    Jan-30-09    
Topic: Campaigns, Cause, Events, Online, Television



Mammoth Mountain Embraces the White Space

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Keeping to its preference for minimalism, David&Goliath demonstrate Mammoth Mountain's ... mammoth nature under two-word tagline "Play Big."

The creative is as brusque -- a lot like DDB's "Think Small" ad for VW, but not as wordy, and the concept's reversed: it's not the microscopic object Mammoth's selling you; it's the empty space around it.

See snowplow, see house (at left). All that open space? That's supposed to be the mountain. Same idea with the billboard Steve reviewed here.

by Angela Natividad    Jan-30-09    
Topic: Brands, Campaigns, Good, Magazine, Outdoor



Coke Super Bowl Spot, Surveillance Beetles, Ingestible Syke

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- Creatives Chris Yi and Jesse Epstein spent a month and $2000 producing three spots for that Doritos Super Bowl ad contest. Obviously they didn't make the cut, but hey, can you ever have too much material to compare your own to?

- AOL to cut 10% and forgo merit pay increases in '09. Join the club, guys.

- Coca-Cola's contribution to the Super Bowl: Heist. 'Tis cute.

- Print and TV ad tropes invade the online contextual ad space, and this is the kind of crap we get.

- Hey ambitious marketers, here's a radio controlled live beetle. Use it for something magical ... like whispering jingles into the ears of impressionable window-shoppers, Jiminy-Cricket style.

- One reason to spend $9, plus the popcorn fees.

- New energy drink! Syke. No, seriously though.










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