Last week we reviewed a St. Lukes ad for IKEA's PAX wardrobe, which wordlessly depicted women being jostled about in an ongoing quest for safe haven.
In response, zig sent us its take on PAX. "Garagetalk" airs in Canada and was adapted in Germany. The vibe's completely different, but it still ties PAX to women and our apparently insatiable need for ambient shoe space.
Easing a friend into her PAXed-out closet with a casual "Welcome to the Jane-zone" (wince!), one chick shows off her wardrobe space with the attitude men adopt over modded "bachelor" garages. In case you miss the cues, concluding text wryly reads, "Men have the garage. Women have the PAX wardrobe."
These ads for nu-kitchen were pitched to us as eye candy for ex-English majors. Each has a tagline served up on a white plate -- innocuous at first, then you read the copy and your head starts bobbing subconsciously with the iambic meter.
o You click, we cook, we deliver, you devour. (At left.)
o Knock knock. Who's there? Orange-chile tilapia with black forbidden rice.
o Gourmet delivery. Comfort food price.
o Click once. Eat happily ever after.
Each plate is furnished with a dish description in smaller text ("biscotti with dark chocolate dipping sauce," "espresso glazed pork with peruvian purple potatoes"). Outside the entree, there's a prominent promo: try three meals free.
Last year the California Milk Advisory Board started casting for a new cow to star in future campaigns. Guess the entries thus far haven't been mind-blowing, because "auditions" are still being taken. The most recent one is from Soo, a would-be diva with -- wait for it! -- Seoul.
We're of the growing suspicion that Milk is gunning for California's tourism department dollars. Really, do we have a tourism department? Because when we think of Cali, we increasingly envision catty heifers and great big cheese wheels.
Anywho, read bios and vote for your favourite meat slab at the website. Facebook add-ons come stock. Work by Deutsch LA.
Don't you love those commercials that paint the world as a place in perfect harmony? Where everyone is happy? Where children play together happily? Where everyone is optimistic?
While it always seems to be asking too much, that didn't stop Publicis Hong Kong from creating this feel-good Western Union commercial in which floating blobs of yellow form the word "yes" reaffirming that, yes, life does move forward and people are saying yes to a brighter future.
Oh, and Western Union is there to help that happiness happen.
Last Friday, with help from 180LA, Sony deployed an army of "living" mannequins across Manhattan. Chic gamines, harder around the eyeline than usual, were seen sitting at cafes, Grand Central Station and elsewhere, blogging and updating Facebook pages from their VAIO P Series devices.
The campaign also had a Fashion Week component: the dummies were dressed by designers aiming to promote their wares in conjunction with Sony's wee VAIOs.
Hmm. Plastic chicks with hot tech toys, expensive shoes and limited maneuverability. How on earth did anyone distinguish them from the other Sex and the City groupies?
Each print ad in this Puma King series features a footballer (read: soccer-player) saturated in a theme shade, visually arresting imagery (three-headed dogs, eagles, dragons, elks) and the aforementioned tagline. See:
o Gold (at left)
Diggin' the fantastical, slightly sinister four horsemen motif. It's such a romantic way of saying "our shoes come in many colours."
By the sublime Robert/Boisen & Like-minded/Copenhagen.
In "House of Cards," Lexus showcases its buttery engine and vibration absorbing capabilities with not one but many houses -- and towers and turrets and a single Parthenon -- of cards.
The mini-monuments are built over and around a jet-black Lexus, with final flourishes added by a concentric figure in jeans and wavy hair -- the kind of guy you'd expect might know something about cardplay -- just to prove the work is legitimately fragile.
As the narrator sets the stage ("What happens when you take one of the smoothest engines anywhere ... and add 88 separate measures to absorb vibrations?"), the engine starts, underscoring the punchline: "Absolutely nothing."
- TIME's Super Bowl best and worst. If that feels a little constricting, see what the Twittersphere thought.
- Coke drops "Classic."
- DesegreGAYtion: easy to spread (a la Obey Giant), AND it packs max punch.
- Quick dry polish. Har.
- Analytics gets a little too personal. Oh wait! Be warned: THIS IS A SPOOF.
- Last Saturday Google search marked everyone as malware. Including itself. Awkward.
- A little bird pointed out that this Mammoth Mountain campaign looks a lot like something Keystone did last year. Oops. (Keystone's campaign, BTW, was by CULTIVATOR ADVERTISING & DESIGN.)
Fuel Industries is preparing a new iPhone game for client Vans. But it's not really sure what to name it, so it's soliciting help from Y-O-U. See demo.
It's not immediately clear how you can get your ideas over to Fuel if you have any, but hell, we're sure they'll be perusing this page from time to time, so comment away if you want. (If you're thinking BoardX in honor of jPod, don't bother; we already did.)
Hoping you'll contribute to its waning pool of inspiration, US Cellular (via Riney) put together YourInsideJoke.com, where users can exploit that kind of between-friends humor that doesn't really scale to the world at large.
See Mustache and Finger Puppet.